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Web 2.0 y algo más. Moving Beyond Web 2.0. Marshall Breeding Director for Innovative Technologies and Research Vanderbilt University http://staffweb.library.vanderbilt.edu/breeding http://www.librarytechnology.org/. Abstract.

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Web 2 0 y algo m s l.jpg

Web 2.0 y algo más.

Moving Beyond Web 2.0

Marshall BreedingDirector for Innovative Technologies and Research

Vanderbilt University

http://staffweb.library.vanderbilt.edu/breeding

http://www.librarytechnology.org/


Abstract l.jpg
Abstract

“Web 2.0 and Beyond” describes the efforts to bring social computing into the way that libraries provide their Web-based services. This lecture will include information on ways that libraries can adopt these concepts and technologies in the short term and incorporate them in longer term automation strategies.


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Key library technology strategy

  • Support the core mission of the library

  • Deliver library content and services

  • Automation for all aspects of library operations



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Web 1.0

  • Static Web

  • Information silos

  • One-way communication


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Web 2.0

  • Coined by O’Rielly Media in 2004

  • Web + Social Computing

  • Dynamic Content

  • Highly interactive

  • Collaborative

  • Focus on the user

  • Focus on communities


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Web 2.0 examples

  • RSS delivery of content

  • Blogs – Web logs + comments

  • Wikis – content created in community

  • Instant Messaging, SMS,

  • Voice over IP – Skype

  • Podcasting

  • vlogs


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Web 2.0 supporting technologies

  • Web services

  • XML APIs

  • AJAX (asynchronous JavaScript and XML)

  • Microformats

  • OpenSearch vs SRU/SRW


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Web 2.0 media

  • Rich media – beyond text

  • Music and audio

    • Well experienced: File swapping, p2p, iPod, MP3

  • Video

    • Recreational and academic: youtube.com, myspace.com/video, yahoo! Video, bittorrent

  • Opportunities to remix. Usually recreational, but explore ways to tap this interest with an academic slant.


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The sprit of Web 2.0

  • YouTube

  • Facebook

  • MySpace

  • Flickr


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Library 2.0

  • First mentioned by Michael Casey

  • Web 2.0 + Library = Library 2.0

  • Apply Web 2.0 concepts to library applications


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Examples

  • Library Blogs

  • New book lists through RSS

  • Wikis

    • Intranets for staff documentation

    • Collaborative resources for library users

  • Enriched library catalogs

  • User participation in library resources

    • User tagging in catalog

    • Reviews

    • Ratings


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Web 2.0 Benefits

  • Major improvements in library Web presence

  • Better engagement of library users

  • Fuels energy and engagement of librarians

  • Sparks Innovation



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Beyond Web 2.0

  • Web 2.0 concepts already 4+ years old

  • Time to start considering next phases of Web development

  • Many libraries have implemented Web 2.0 concepts in ad hoc ways

  • There has been a proliferation of Web 2.0 silos that are not well integrated with the strategic technology infrastructure that libraries rely on for the automation of their operations and for the delivery of their content and services on the Web

  • Better integration of new Web concepts into library technology infrastructure


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Web 3.0

  • Web 2.0 + artificial intelligence

  • Semantic Web

  • Web 2.0 + enterprise computing


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Some of the problems with current Web 2.0 efforts

  • Many/Most Web 2.0 projects result in silos of content

  • No way to integrate Web 2.0 applications with other content managed by a library

  • Often isolated from the key mission of delivering content and services to users

  • Can even push users out of the library Web presence when we need to be funneling them inward

  • Sustainability: many dead library blogs


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Web 2.0 Systems Architecture

  • Uncoordinated matrix of data and users

  • No curation of content residing in Web 2.0 applications

  • Lack of interoperability of Web 2.0 applications

  • Lack of identity management. Web 2.0 applications inherently rely on user interaction with content. Currently there are few Web 2.0 applications that integrate with the identity of library patrons as managed by their basic automation infrastructure. E.g. ILS.


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What’s beyond Web 2.0?

  • Don’t plateau at Web 2.0 but continue the evolution of library technologies toward a fully collaborative model of computing.

  • Must evolve into an organized fabric of interrelated Web services.

  • Evolve Web 2.0 to enterprise technologies


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State of library automation

  • Largely in the Web 1.0 realm

  • Fragmented set of tools for library automation

  • Fragment user experience

  • Next-generation catalogs helping to move into Web 2.0



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Problems with the legacy OPAC

  • A look and feel that may not meet the expectations of the current generation of Web-savvy users.

  • The conventional library environment requires users to interact with many different interfaces, and search many different resources.

  • Overly complex

  • Not always intuitive

  • Users have to go to different places to find different kinds of information on a given topic: Library OPAC for books, Article and E-journal locators for articles.


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An urgent need

  • Baby boomers and Gen X’rs are happier with traditional forms of content and existing modes of service

  • Millennials will move on to non-library provided information sources and services if not readily satisfied

  • There is a lot at stake for the future of libraries in adapting to generational transitions.

  • Web 2.0 provides a metaphor and model for adapting library services to today’s Web-savvy users.


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Web 2.0 flavorings

  • A more social and collaborative approach

  • Web Tools and technology that foster collaboration

  • Blogs, wiki, blogs, tagging, social bookmarking, user rating, user reviews


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Library OPAC 1.0

  • Feature rich, but complex

  • Advanced Boolean Search

  • Textual displays

  • Results in alphabetical or catalog key order

  • Slow, cumbersome

  • Focused on the physical inventory


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Change underway

  • Widespread dissatisfaction with most of the current OPACs. Many efforts toward next-generation catalogs and interfaces.

  • Movement among libraries to break out of the current mold of library catalogs and offer new interfaces better suited to the expectations of library users.

  • Decoupling of the front-end interface from the back-end library automation system.


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Working toward next generation library interfaces

  • Redefinition of the library catalog

  • More comprehensive information discovery environments

  • Better information delivery tools

  • More powerful search capabilities

  • More elegant presentation


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Redefinition of library catalogs

  • Traditional notions of the library catalog are being questioned

  • It’s no longer enough to provide a catalog limited to print resources

  • Digital resources cannot be an afterthought

  • Forcing users to use different interfaces depending on type of content becoming less tenable

  • Libraries working toward consolidated search environments that give equal footing to digital and print resources


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Library OPAC 2.0

  • Satisfying to the Web-savvy user

  • Faceted browsing – drill-down model of search

  • Graphical displays – cover art images

  • Enriched content – TOC, summaries

  • User tagging, folksonomies, ratings, reviews

  • Federated search as a separate service





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Provide an integrated user experience

  • Tag items in catalog

  • System delivers content in ways that take into account the preferences and previous selections of users

    • Recommendation services

    • Option for relevancy based on user’s past search behavior

  • Reviews and ratings


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Library OPAC 3.0

  • Comprehensive search environment:

    • Digital on equal footing with print

    • Federated search as an integrated service: access to full-text of subscribed content

  • Beyond MARC metadata: Dublin Core XML, Onix, etc: full-text searching

  • Searching “inside the book”

  • Integrated resource sharing architecture

  • A more social OPAC with built-in tools for collaboration

  • Fully integrated with other community and campus resources

  • ILS fully integrated with other information and business systems

  • One-click fulfillment


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Deep search

  • Entering post-metadata search era

  • Increasing opportunities to search the full contents

    • Google Library Print, Google Publisher, Open Content Alliance, Microsoft Live Book Search, etc.

    • High-quality metadata will improve search precision

  • Commercial search providers already offer “search inside the book”

  • No comprehensive full text search for books quite yet

  • Not currently available through library search environments

  • Deep search highly improved by high-quality metadata

    See: Systems Librarian, May 2008 “Beyond the current generation of next-generation interfaces: deeper search”


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Beyond Web 2.0

  • Readying library collections and catalogs for the next generation will require more than a cosmetic touch-up

  • Prompts libraries to accelerate changes already underway


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Multiple fronts

  • Continued development of new interfaces that embrace collaborative computing

  • Reinvent basic automation systems

  • Provide better support for the collaboration and user interactivity into the core automation infrastructure.


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ILS still in Web 1.0 realm

  • The current ILS model does not lend itself to Web 2.0 concepts

  • Front-end evolving, back-end modules locked into legacy models


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ILS: ever diminishing role

  • Many libraries putting much less emphasis on ILS

  • Just an inventory system for physical materials

  • Investments in electronic content increasing

  • Management of e-content handled outside of the ILS

  • Yet: libraries need comprehensive business automation more than ever. Mandate for more efficient operations. Do more with less.


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Fulfillment oriented

  • Search works more like shopping

  • Content silos > syndicated content providers

  • Fulfillment = Circulation + ILL + Consortial borrowing +


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Example: Blog module for ILS

  • Create interoperability for traditional Web 2.0 functionality

  • Become part of library discovery environment

  • Curated content

  • Makes use of patron profile in the ILS


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Challenges

  • Web 2.0 community:

    • Evolution toward enterprise approach

    • Explore ways to bring concepts into systems that deliver core content and services

  • Automation Vendors

    • More modern systems based on services oriented architecture

    • Embrace collaborative computing and social networking

    • Better interoperability

    • Fewer isolated products

  • Open source community

    • Work toward new generation of library automation

    • Not simply open source versions of legacy systems


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Challenges and Opportunities abound

  • An exciting time for libraries

  • Web 2.0 fuels new excitement for modernizing library services and supporting technologies

  • Projects underway that attempt a more comprehensive approach for library automation

  • Need to bring Web 2.0 concepts into the core of library automation



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