Transromanica technical management of a major cultural route
Download
1 / 16

TRANSROMANICA - PowerPoint PPT Presentation


  • 356 Views
  • Uploaded on

TRANSROMANICA Technical Management of a Major Cultural Route. Juliane Koch General Manager TRANSROMANICA e.V. TRANSROMANICA. … is focussed on the common cultural heritage of the Romanesque art and architecture in Europe …. 950 – 1250 AD. Criteria of Tourist Itineraries.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'TRANSROMANICA' - Patman


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Transromanica technical management of a major cultural route l.jpg

TRANSROMANICATechnical Management of a Major Cultural Route

Juliane Koch

General Manager TRANSROMANICA e.V.


Transromanica l.jpg
TRANSROMANICA

… is focussed on the common cultural heritage of the Romanesque art and architecture in Europe

…. 950 – 1250 AD


Criteria of tourist itineraries l.jpg
Criteria of Tourist Itineraries

Source: dwif Consulting 2008


Theme l.jpg
Theme

  • Theme

    • USP: clear theme, identifiable for the tourist

    • Pilgrim pathways (3), Personalities (4), Architecture (4)

    • TRANSROMANICA

  • Consequences

    • (A) Building up your own network

    • (B) Joining an existing network


Routing signage system l.jpg
Routing & Signage System

Saxony-Anhalt

Thuringia

Paray-le-Monial

Carinthia

Slovenia

Serbia

Piedmont

Provinces Modena, Parma and Ferrara

Provinces Castile and Leon, Cantabria, Aragon, Catalonia and Aquitaine

Erfurt, 25.06.2008

5

5



Routing signage system7 l.jpg
Routing & Signage System

  • Uniform design standards in front ofsites


Perceptibility of the theme l.jpg
Perceptibility of the theme

  • Making the theme visible at the sites / along the way

    • Opening hours, guided tours, events, exhibitons

    • Romanesque Award ceremony, Romanesque Ralley, Concerts in Romanesque churches


Internet organization l.jpg
Internet & Organization

  • Perceptibility in the internet: www.transromanica.com

  • Organizational body

    • Legal status, budget and staff

    • 58 % organized in an association (>7 members)

    • Volunteers vs. Professionals

    • Membership due, own revenues, sponsoring

    • Organs: Executive board, scientific board, members

    • Partner structure


Members of transromanica l.jpg
Members of TRANSROMANICA

  • Slovenia

  • National Tourism Association

  • Carinthia

  • TRANSROMANICA Austria

  • Piedmont

  • Ministry of Culture, Landscape Observatory

  • Serbia

  • National Tourism Organisation, Ministry of Culture

  • Provinces Castile and Leon, Cantabria, Aragon, Catalonia and Aquitaine

  • EuropaRomanica

  • Regional Government of Castile and Leon

  • Thuringia

  • Thuringia Tourism Ltd

  • Paray-le-Monial

  • Internat.Study Centre

  •  Basilica of Paray-le-Monial

  • Provinces Modena, Parma and Ferrara

  • Province of Modena

  • Saxony-Anhalt

  • Ministry of Regional Development and Transport

  • Tourism Association

  • Diversifiedpartnerstructure

  • Networks

    • > 5 sites

    • 10.000 € p.a.

  • Single sites

    • 1 site

    • 1.000 € p.a.

  • Interreg IVB CE:

    • 2,3 Mio €


Workflow l.jpg
Workflow

Romanesquebuildings

Touristicpartners

Public Relations

Political lobby

Work andcommunication on regional level

Oneregionservesas „shoppingwindow“ fortheothers

Members in theregions

Deliveryof material, communicationbetweenpattners, presentationtothe outside andas a whole

Deliveryof material andrequestforpresentation

TRANSROMANICA office


Clients identification l.jpg
Clients & Identification

  • Management of the clients

    • One central contact office

    • Tourist marketing, target groups

      • Market study, sales manual, TRANSROMANICA Tourism Exchange Modena, famtrips, press tours …

  • Regional identification

    • Top down or bottom up

    • Exchange of guides, students, partners, artists


Packaging quality l.jpg
Packaging & Quality

  • Tourist Packages

    • Making the theme bookable

    • Packages or by modules

  • Quality criteria

    • Development and safeguard

    • A few and hard criteria vs. many and soft criteria


Criteria transromanica l.jpg
Criteria TRANSROMANICA

  • Cultural-historic, e.g.:

    • % ofRomanesquepartofthebuilding

    • Conditionofthebuilding

    • Level ofhistoricsignificance

  • Touristic:

    • Catchmentarea

    • Evaluation in guidebooks

    • Openinghours, frequencyofevents…

  • Criteriamadebyexternals:

    • Public relations, workingwithyouth, touristmarketing…


Coming up l.jpg
Coming up…

  • May 2010: An amazing journey through the Middle Ages, Modena, Italy

  • June 2010: Opening of the painting/ photograph exhibition created during a school exchange; Thuringia (Germany) & Carinthia (Austria)

  • September 2010: Summer School Carinthia (Austria)

  • New image brochure and websiterelaunch


As always l.jpg
As always…

  • International marketing platform

  • International recognized quality label

  • Contacts to new partners and cultural routes in Europe

  • Personal advice by TRANSROMANICA office

  • Promotion and funding

    TRANSROMANICA e.V.Juliane Koch• Danzstr. 1 • 39104 Magdeburg • GermanyPh: +49 (0)391 - 73 84 350 • [email protected]


ad