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Build-It-Yourself seeks partners who can help bring our unique online learning environment direct to kids and their parents at home. John Galinato 617-875-1960 [email protected] www.build-it-yourself.com. Empowering the next generation of builders. What We Do ….

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Build-It-Yourself seeks partners who can help bring our unique online learning environment direct to kids and their parents at home.

John Galinato

617-875-1960

[email protected]

www.build-it-yourself.com

Empowering the next generation of builders


What We Do … unique online learning environment direct to kids and their parents at home.

Inspire and guide kids to

create, design, build and invent.

Empowering the next generation of builders


Content unique online learning environment direct to kids and their parents at home.

Specialists

Collaboration

The Product

  • Mission:

  • Inspire and guide kids to use technology constructively, collaboratively and creatively.

  • What we offer:

  • A unique, online laboratory for builders

  • Parents pay a $30/mo. membership fee:

  • Access to project plans, modules

  • Four live, mentored Webcast lessons/mo.

  • Invention Universe online virtual community

Empowering the next generation of builders


Product Differentiators unique online learning environment direct to kids and their parents at home.

  • Multidisciplinary projects

  • - Playful, socially conscious storylines

  • - Combine art and technology

  • - Attract broad range of kids

  • 2) Build-It-Blocks (modular construction)

  • - Build complex projects quickly

  • 3) Collaboration with art and engineering students (live webcasts)

  • - Build mentor relationships

Empowering the next generation of builders


Value Proposition unique online learning environment direct to kids and their parents at home.

We provide consistent, high-quality, high value technology enrichment at a fraction of the cost of traditional instruction.

We bring the university student TA (Teaching Assistant) concept, coupled with proven content and online collaboration tools, to kids online.

Empowering the next generation of builders


Target Customers unique online learning environment direct to kids and their parents at home.

Boys and girls ages 8-13 interested in art or technology.

Parents who want their kids to go to college and understand the need to be fluent in technology.

Skills exercised in a BIY workshop series:

1) Problem solving skills

2) Presentation skills

Empowering the next generation of builders


2-4 years unique online learning environment direct to kids and their parents at home.

Rollout

$50M+ revenue

150,000+ members

2013

Proof of Execution

1,000+ members

Thru 2012

Proof of Concept

$600K+ revenue

3000+ customers

Growth Plan

Partner with after school programs like Sylvan, Kaplan and Bright Horizons, publishers and retail outlets to grow quickly.

Grow the team and infrastructure to serve 1,000+ members

Validate that parents value the Build-It-Yourself vision.

Empowering the next generation of builders


Proof of Concept Phase – Validation (through 2012) unique online learning environment direct to kids and their parents at home.

  • 3,000+ customers / 20+ schools

  • $200+ revenue per customer

  • $600,000+ revenue

  • 6+ years in development

  • 90% of business is recurring

  • 15% of revenue is on-line.

Empowering the next generation of builders


Proof of Concept Phase - Validation unique online learning environment direct to kids and their parents at home.

Proven content and supporting platforms

30

Projects

20

Lessons

100

Build-It-Blocks

Record of attracting talent from the Cornell, MIT, Harvard and Mass Art communities.

Empowering the next generation of builders


Proof of Execution Phase - 2013 unique online learning environment direct to kids and their parents at home.

Raise our valuation

  • Strategy:

  • Hire an MBA business developer.

  • Evolve our content and supporting platforms.

  • 3. Close corporate distribution partnerships.

  • Assets (2012):

  • Repeat customer base. (500 kids/yr. at $200/kid)

  • Well-tested content and supporting platforms.

  • Access to network of developers and Webcast specialists from Cornell, Mass Art and MIT communities.

Empowering the next generation of builders


How big is our market? unique online learning environment direct to kids and their parents at home.

College bound Kids:

Every kid who goes to college should be technology fluent and therefore is a potential customer.

300K Members:

We need 2% of target US market to build a $72M business.

(300K x $240/yr including supplies and embedded advertising)

30 million kids ages 8 - 13

15 million target market.

Half will go to college. 62% have broadband access at home.

Empowering the next generation of builders


2017 unique online learning environment direct to kids and their parents at home.

Rollout

$72M revenue

300,000 members

2013

Proof of Execution

$540K revenue

3,000 members

2011

Proof of Concept

$100K revenue

500 customers

Growth Plan

Partner with after school programs like Sylvan, Kaplan and Bright Horizons, publishers and retail outlets to grow quickly to 300,000 members.

Grow the team and infrastructure to serve 3,000 members

Validate that parents value the Build-It-Yourself vision.

Empowering the next generation of builders


Proof of Concept Phase Validation unique online learning environment direct to kids and their parents at home.

  • 3,000+ customers / 20+ schools

  • $200+ revenue per customer

  • $750,000+ revenue

  • 6+ years in development

  • 80%+ of business is recurring

  • 25%+ of revenue is on-line.

Empowering the next generation of builders


Proof of Execution Phase - Serve 3,000 members unique online learning environment direct to kids and their parents at home.

Viral Marketing Program:

12 interns

10 developers

15+ schools

500 students / year

Network of specialists

Corporate Partnerships:

Close a corporate distribution partnership that has the potential to generate 3,000 members in a year.

(300K members @ $240/year in 3-5 years)


Proof of Execution Phase - Serve 3,000 members unique online learning environment direct to kids and their parents at home.

The Team:

We need to recruit, train and manage a network of 30 Webcast specialists.

We need to recruit an MBA deal maker.

Infrastructure:

We need to automate and expand our infrastructure.


Proof of Execution Phase - Serve 3,000 members unique online learning environment direct to kids and their parents at home.

$540K annual revenue

(3,000 members x $15/mo)

Investment of $105K is required to:

  • grow the team

  • expand infrastructure

  • develop distribution partnerships

John Galinato

www.build-it-yourself.com

617-875-1960

Empowering the next generation of builders


(Partners) unique online learning environment direct to kids and their parents at home.

(Build-It-Yourself)

(Retail)

Rollout Phase - Serve 300,000 members

Build-It-Yourself sells content branding to highly targeted strategic partners including publishers, after school programs manufacturers and distributors.

1 to 4 Leverage

Strategic partners place highly valued content in retail outlets such as Home Depot, Radio Shack, Sylvan Learning Centers, Barnes & Nobel.

4 to 5,000 Leverage

Retail outlets promote

Build-It-Yourself memberships because they drive sales of their products, encourage family shopping and monetize their

on-line presence.

5,000 to 300,000 Leverage


Rollout Phase - Serve 300,000 members unique online learning environment direct to kids and their parents at home.

$72M annual revenue

(300,000 members x $20/mo)

Investment of $1.5+ million may be required to:

  • grow the team

  • brand the product

  • evolve the product and infrastructure

  • develop distribution partnerships

John Galinato

www.build-it-yourself.com

617-875-1960

Empowering the next generation of builders


Business Plan Support Slides unique online learning environment direct to kids and their parents at home.

What We Do

Product Development

Market Segmentation

Value Net

Benchmarks

Financials

Team

Comps

Empowering the next generation of builders


What We Do … unique online learning environment direct to kids and their parents at home.

Build-It-Yourself provides after-school and at-home workshops that inspire and empower kids to

create, design, build and invent.

We engage boys and girls in playful approaches to design, invention and scientific inquiry.

We train kids to apply technology to solve problems.

Empowering the next generation of builders


More than 16 schools served: unique online learning environment direct to kids and their parents at home.

85% are repeat customers

Include BB&N, Concord Academy, Lawrence Academy

Growth via word-of-mouth

More than 2,500 kids served

More than $500K revenue generated

“Clio was thrilled. She couldn't stop talking about what she did.”

Parent

“I never thought my son would give up soccer for anything.”

Parent

“Wow!”

Program director sitting in on a webcast from China.

Our Workshops Are In Demand

Key Statistics

Validation

Empowering the next generation of builders


The Product – Invention Universe unique online learning environment direct to kids and their parents at home.

  • Database of Content Elements:

  • Online database of:

  • Playful storylines and associated challenges

  • Building tricks and lessons

  • Functional building blocks that enable kids to build complex projects quickly.

Content

Specialists

Collaboration

Tools

Empowering the next generation of builders


The Product – Invention Universe unique online learning environment direct to kids and their parents at home.

Content

Specialists

Collaboration

Tools

  • Seth Mastin – BA Computer Science, MIT

  • Rebekah Gendron – MEd, Rhode Island Univ

  • Max Seidman – Sophomore BB&N

  • Valeria Roman – Science Journalist, Argentina

  • Naseem Makiya – Junior Harvard

  • Michael Hsu – Sophomore, Choate

  • Liu Huan – Senior, Shanghai High School

  • Joan Tarud – MS Mechanical Engineering, MIT

Network of Specialists:

Graduates and students from the Cornell/Harvard/MIT community who inspire and guide kids.

Empowering the next generation of builders


The Product – Invention Universe unique online learning environment direct to kids and their parents at home.

Effective Collaboration Tools:

2-way audio/video webcast platform enables kids to collaborate with peers and specialists in a global laboratory.

Wiki project management

Invention Universe

Content

Specialists

Collaboration

Tools

Empowering the next generation of builders


Content unique online learning environment direct to kids and their parents at home.

Specialists

Collaboration

Product Differentiators

1) Multidiscipline

- Attract broad range of kids

2) Build-It-Blocks (modular construction)

- Build complex projects quickly

3) Collaboration with art and engineering students

- Build mentor relationships

4) Focus on the presentation of ideas

- Kids get positive feedback when

their projects look cool.

Empowering the next generation of builders


Value Proposition unique online learning environment direct to kids and their parents at home.

High-quality technology instruction at a fraction of the cost of traditional instruction.

  • Large and growing demand for technology training and constructive, after-school activities.

  • Collaboration with MIT.

  • Proven and acclaimed content.

  • Unique workshop delivery model.

  • Access to Cornell/MIT student specialists.

  • Project has attracted talented developers.

Empowering the next generation of builders


Value Proposition unique online learning environment direct to kids and their parents at home.

High-quality technology instruction at a fraction of the cost of traditional instruction.

Bring the university student TA (Teaching Assistant) concept coupled with proven content and online collaboration tools to kids online.

Empowering the next generation of builders


Proof of Concept Phase Validation unique online learning environment direct to kids and their parents at home.

"The goal is to highlight the 'powerful ideas' in the modules -- that is, the ideas that help you understand how the module works, and provide you with a foundation for building other things."

Professor Mitchel Resnick, from the MIT Media Lab, directing the collaboration between MIT and Build-It-Yourself to develop a database of construction modules

"Build-It-Yourself is a fascinating program that engages students in creative projects to design and build robots. Both of my children --ages 7 and 9-- have participated in Build-It-Yourself workshops and learned greatly from it. It's very interesting pedagogy."

Dr. Fernando Reimers, Associate Professor and Director of HGSE's International Education Policy program, describing the Build-It-Yourself program to colleagues at the Harvard Graduate School of Education

"Thanks for putting on one of the best Robotics workshops that I have been to."

Science teacher at the Jamestown Middle School, RI commenting on a Build-It-Yourself workshop for teachers


Proof of Concept Phase Validation unique online learning environment direct to kids and their parents at home.

Collaborating on-line comes naturally to the next generation!

Empowering the next generation of builders


Proof of Concept Phase Assets unique online learning environment direct to kids and their parents at home.

Proven content and supporting platforms

30

Projects

20

Lessons

100

Build-It-Blocks

Record of attracting talent from the Cornell, MIT, Harvard and Mass Art communities.

(24 contractors)

Empowering the next generation of builders


Summer Camps unique online learning environment direct to kids and their parents at home.

Summer Camps

Private School

Private After-school

23 Million

Kids

Grades 3 to 8

Public School

Public After-school

Commercial After-school

@ Home

Market Segments

  • Opportunity:

  • Summer Camps

  • 7.3 Million Kids

  • 2. After-school Time

  • Organized by schools

  • 2.5 Million Kids

  • 3. After-school Time

  • Organized by families

  • 15 Million Kids

12,000 Camps

7.3M Kids

26,569 Schools

3M Kids

450K Kids (15%)

71,270 Schools

20M `Kids

2M kids (10%)

5 largest for-profit

organizations

160K Kids

Assume 65% of kids can afford a computer and $120/year

15M Kids

Sources:

American Camp Association

Institute for Educational Science,

US Dept. of Education

Digest of Education Statistics: 2005


The Value Net unique online learning environment direct to kids and their parents at home.

Customers:

Summer Camps

After-school programs

Parents

Competitors:

Teachers

Local Museums

Mad Science

Bright Horizons

Complementors:

Publishers

Manufacturers

Retail Outlets

Schools

Build-It-Yourself

Suppliers:

Marratech / Google

Craft Stores

Radio Shack


The Demand Factors unique online learning environment direct to kids and their parents at home.

Kids

Parents

Corporations

  • 1) Kids seek rich, online experiences.

  • 2) Two-thirds of U.S. families are now headed by either two working parents or a single working parent. These families need after-school programs.

  • 3) Many parents want to position kids to get into good schools.

  • 4) Corporations are demanding a labor pool that is better trained in engineering and technology.

Empowering the next generation of builders


Customer Profiles unique online learning environment direct to kids and their parents at home.

Camp Directors

Camp Directors seek popular programs.

7.3 million kids attend 12,000 summer camps.

After-School Program Directors

After-school Program Directors seek educational programs.

3 million kids are enrolled in after-school enrichment programs.

Parents

Parents seek engaging, constructive activities for their kids when not in school.

Sources:

American Camp Association

Institute for Educational Science,

US Dept. of Education

Digest of Education Statistics: 2005

Empowering the next generation of builders


The Value Net unique online learning environment direct to kids and their parents at home.

Customers:

Summer Camps

After-school programs

Parents

Competitors:

Teachers

Local Museums

Mad Science

Bright Horizons

Complementors:

Publishers

Manufacturers

Retail Outlets

Schools

Build-It-Yourself

Suppliers:

Marratech / Google

Craft Stores

Radio Shack


Build-It-Yourself unique online learning environment direct to kids and their parents at home.

Interns

$35/hr

Invent Now Kids

Sports Programs

Local Museums

ID Tech Camps

Private Tutors

Mad Science

First LEGO

Build-It-Yourself

Members

$5/hr

After-School Enrichment Competitors

Cost

$25-$50/hr

$10-$25/hr

$5/hr

Consistent Quality

(Control over

content + instructor)


Technology Program Competitors unique online learning environment direct to kids and their parents at home.


Competitive Web Sites unique online learning environment direct to kids and their parents at home.


The Value Net unique online learning environment direct to kids and their parents at home.

Customers:

Summer Camps

After-school programs

Parents

Competitors:

Teachers

Local Museums

Mad Science

Bright Horizons

Complementors:

Publishers

Manufacturers

Retail Outlets

Schools

Build-It-Yourself

Suppliers:

Marratech / Google

Craft Stores

Radio Shack


Potential Distribution Partners unique online learning environment direct to kids and their parents at home.

After-school

Programs

Retailers

Publishers

Manufacturers

iRobot

Mad Science

Build-A-Bear

Penquin

Sunset

  • Add value to products.

  • Drive new product development.

  • Sell products.

  • Monetize web presence.

  • Expand curriculum.

  • Generate new revenue.

  • Monetize web presence.


Potential Distribution Corporate Partners unique online learning environment direct to kids and their parents at home.

After School Service Providers

Sylvan

Kaplan

Bright Horizons

Mad Science

Build-A-Bear

Publishers

McGraw Hill

Houghton Mifflin

Penguin

Sunset

Marvel Comics

Electronic Arts

Retailers

Radio Shack

Home Depot

Walmart

Manufacturers

Microsoft Xbox

Nintendo Wii

MidWest Hobbies

Futaba

Empowering the next generation of builders


Everyone Wins in the Build-It-Yourself Eco-system unique online learning environment direct to kids and their parents at home.

Parents

- See their kids engaged and excited!

- Collaborate and work with their kids.

Kids

Corporate Partners

- Have fun!

- Solve problems creatively.

- Integrate multiple disciplines.

- Reinforce core curricula.

- Collaborate and share ideas.

- Develop important tech skills.

  • - Deliver high-quality programs.

  • Reach kids and parents at-home.

  • Develop new revenue streams.

  • Differentiate.

  • Develop future employees.

  • Affiliate with a “do-good” program.

Investors

- Receive an attractive ROI.

- Help solve a major social problem.

Empowering the next generation of builders


On-site unique online learning environment direct to kids and their parents at home.

Fee per workshop

In-person specialists

Word-of-mouth distribution

New England area

On-line

Subscription based revenue

On-line specialists

Distribution partnerships

National and international

Scaling to a Global Market

Current Model

Going Forward Model

Empowering the next generation of builders


Growth Phases - Milestones unique online learning environment direct to kids and their parents at home.

44


Proof of Execution Phase Strategy / Assets unique online learning environment direct to kids and their parents at home.

  • Strategy:

  • 1. Hire and MBA business developer to lead the company.

  • 2. Close a corporate distribution partnership that has the potential to generate 3,000 members in a year.

  • (300K members @ $240/year in 3-5 years)

  • Assets (2012):

  • Repeat customer base (500 kids/yr at $200/kid.)

  • Content and supporting platforms.

  • Access to network of developers and Webcast specialists from Cornell, Mass Art and MIT communities

Empowering the next generation of builders


Proof of Execution Phase - Serve 3,000 members unique online learning environment direct to kids and their parents at home.


Proof of Execution Phase - Serve 3,000 members unique online learning environment direct to kids and their parents at home.

$91K - Worst case cash flow

Empowering the next generation of builders


Proof of Execution Phase - Serve 3,000 members unique online learning environment direct to kids and their parents at home.

Revenue $156K

- Online rev $84K

- Onsite rev $72K

Expense: $239K

-Fixed cost $204K

-Webcast cost $ 35K

Worst case cash flow: ($91K)

Break even: Month 10

Capital Required $105K

To grow from $15K => $360K annualized online revenue.


Rollout Phase - Financials unique online learning environment direct to kids and their parents at home.

5-year Target: 300,000 customers => $79M revenue


Rollout Phase - Financial Assumptions unique online learning environment direct to kids and their parents at home.

1) Sales:

There are 6 revenue streams:

1. Online memberships are the largest revenue stream.

2. Printed pieces in POS displays drive online memberships.

3. Workshops in after school programs drive online memberships.

4. Ecommerce results from projects that require parts, tools and supplies.

5. Advertising revenue results from website traffic.

1/2 of members are repeat customers or from a % conversion from printed pieces

that are placed in schools, store counters and book stores. ($0 acquisition cost)

1/2 of members will come from effective, leveraged, distribution strategies.

2) Membership fee:

The membership fee is equivalent to popular multiplayer game subscriptions.

10M WOW gamers pay $13-$15/mo; Guitar Master - $29/mo

http://www.icelan.com/everquest/part3/everquest_review_p3.htm

Members get access to project plans, Webcast lessons and feedback, online exhibits

and project portfolios, Ecommerce discounts, and master builder certifications.

For a membership fee of $240/yr, typically a member would spend 166 hours

in groups of 8 members at a cost of $1.44/hr


Rollout Phase - Financial Assumptions unique online learning environment direct to kids and their parents at home.

3) Customer acquisition cost is a key assumption:

Customer acquisition cost is zero for printed pieces for 1/2 of customer base.

The customer acquisition cost for 1/2 of customer base is $35/member

$29 - Amazon.com

$60 - Credit Cards

$34 - Various E-Commerce Sites

http://retailindustry.about.com/library/weekly/aa122599a.htm

$31 - Typical Retail Customer

http://www.acroterion.ca/Knowledge_Base_Customer_Acquisition_Costs.html

4) Member / Webcaster ratio is a key assumption:

Live Webcasting is a differentiator. It's fundamental to success.

BIY is selling an opportunity for kids to build relationships with

Webcast 'tutors' from university communities such as MIT and Harvard.

This plan assumes 80 members/tutor in Yr1 to 100 members/tutor in Yr 3.

In practice, members will be online simultaneously with a

Webcast 'tutor' and other members in groups of 1 - 16.

Assume each member is online an average of 4 hours per month or one 1-hr workshop/wk.

Then a webcaster would have to serve 400 member-webcast hours per month.

(100 members x 4 hours / month).

If we assume the average webcast room size will be 10 members,

then the webcaster would have to serve 40 hours per month or 10 hours per week.

Students at MIT are not allowed to work more than 20 hours per week in a UROP program.

We are proposing a firm commitment for 10 hours per week.

This is less than it would take to participate on an athletic team.


Rollout Phase - Financial Assumptions unique online learning environment direct to kids and their parents at home.

5) Potential: (Can this be a $50M business?)

There are 20+ million kids between the ages of 8 - 12 in the US.

1.5% market penetration would yield the following results:

$78,625,000 Revenue

$57,116,969 Expense

$21,508,031 Earnings (before tax)

27% Earnings / Revenue Ratio (before tax)

Bright Horizons has a 5.4% Earnings / Revenue ration (after tax)

McGraw Hill Publishing has a 14.4% Earnings / Revenue ration (after tax)

6) Productivity:

4 college student Webcast contractors @ 10hrs/wk = 1 employee

4 college student Webcast contractors @ $10/hr - $12/hr are paid $20K/yr - $24K/yr

Full time base salaries are $60K - $110K/yr

In Year 3, this plan generates revenue of $101,378 per employee

Starbucks productivity is $55K/employee

Microsoft productivity is $500K/employee


Rollout Phase - Financial Assumptions unique online learning environment direct to kids and their parents at home.

7) Gross Profit Margins

Gross Margin = Gross Profit/Sales

52% Build-It-Yourself ($25/hr rev - $12/hr webcast fee)/$25/hr

Bright Horizons (BFAM) an after school service program, has a $1.03B market valuation

22% gross margin (44% is industry average)

13% EBITA (19% industry average)

$40K revenue / employee

From Fidelity (Dec 06)

Microsoft (MSFT) has a $294B market valuation

84% gross margin (74% is industry average for software)

41% EBITA (27% is industry average)

$698K revenue / employee

From Fidelity (Dec 06)

McGraw Hill Companies (MHP) has a $24B market valuation

61% gross margin (31% is iindustry average for publishers)

24% EBITA (12% is industry average)

$314K revenue / employee

8) Cost / Hr of Instruction

BIY can deliver consistent, high-qualtiy instruction at <1/2 price of typical instruction.

If member pays $10/mo and does a 1hr workshop each weekend,

that member is paying $2.50/hr for live collaboration.

In addition the member gets access to

on demand content and web space to post projects.

$10/hr - babysitter

$10-$20/hr - camp or after school enrichment program

$10/hr - cost of public school (per GLTS inner city school 2006 budget)

$50/hr - private tutor


The Build-It-Yourself team is experienced and dedicated unique online learning environment direct to kids and their parents at home.

to bringing our highly valued programs online.

Responsibilities

Team Members – Background

Build-It-Yourself will recruit a business development team

John Galinato – Content Management

MEE, Cornell University. More than 25 years of software project management experience.

Liu Huan – Platform Management

MIT class of 2010, Computer Science and Electrical Engineering

Build-It-Yourself will recruit a workshop delivery team of students from

prominent Universities.

http://www.build-it-yourself.com/support/support-biy/biy-team.html

Manage business development

Specify and manage courseware.

Specify and manage platform development

Manage network of workshop leaders and specialists


Build-It-Yourself has a long history of attracting unique online learning environment direct to kids and their parents at home.

talented, highly skilled contractors.

Responsibilities

Contractors – Background

Pete Buletza – Engineer

BS in Computer Science, Harvard University. 10 years experience with the CIA, Intuit, and start-up companies developing Internet based technology.

Seth Mastin – Engineer

BS in Computer Science, MIT 2005.

Rebekah Gendron – Teacher

Masters Degree in Technology Education, University of Rhode Island. Technology Coordinator in Rhode Island School of the Future.

Ann Butler – Content Advisor

MEd, Harvard Graduate School of Education. 10 years experience in training and teaching. Presently writes for the Boston Globe.

Platform Architecture and Development.

Platform Architecture and Development.

Content development and webcasting

Lesson plan development


Comps unique online learning environment direct to kids and their parents at home.

Empowering the next generation of builders


Build-It-Yourself seeks partners who can help bring our unique online learning environment direct to kids and their parents at home.

John Galinato

617-875-1960

[email protected]

www.build-it-yourself.com

Empowering the next generation of builders


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