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Moderator: Paul Fisher, National Sales Director , News Digital Media Presenters: Kerry Field, Director, Mindshare Interaction Lee Stephens, CEO, Aegis Media Pacific Michele Havas, Communications Manager Digital, Diageo. Lets find out who’s in the session. You are a: Brand Advertiser

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Moderator: Paul Fisher, National Sales Director, News Digital MediaPresenters: Kerry Field, Director, Mindshare InteractionLee Stephens, CEO, Aegis Media PacificMichele Havas, Communications Manager Digital, Diageo


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Lets find out who’s in the session.

You are a:

Brand Advertiser

Agency Executive

Direct Marketer

Publisher /Media Owner

Technology Vendor


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Objectives of this session:

Why do we need to innovate in media planning and buying?

Developing a more diverse and integrated approach to media planning and buying.

How do agencies, clients and publishers innovate to keep pace with the changing consumer trends?

Case Study Examples


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How would rate this session:

5 – Excellent

4 – Very Good

3 – Good

2 – Could’ve been better

1 – I learned nothing

This information will not be shown on screen.


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Please provide feedback for each speaker on the panel by rating 1 – 5 with 5 being excellent

Paul Fisher, News Digital Media

Kerry Field, Mindshare Interaction

Lee Stephens, Aegis Media Pacific

Michele Havas,Diageo

This information will not be shown on screen.


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To provide comments on this session please email rating 1 – 5 with 5 being excellent

Beth Etling: [email protected]

Please mention the session title in your email.


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