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INTERNEWS NETWORK NIGERIA. ENHANSE/INTERNEWS JOURNALISM DEVELOPMENT PROGRAM. Development Journalism – What it does. Galvanizes debate among policy makers and influential people Motivates development workers Mobilizes community action

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internews network nigeria

INTERNEWS NETWORK NIGERIA

ENHANSE/INTERNEWS JOURNALISM DEVELOPMENT PROGRAM

development journalism what it does
Development Journalism – What it does
  • Galvanizes debate among policy makers and influential people
  • Motivates development workers
  • Mobilizes community action
  • Builds popular understanding of key developmental issues (which in turn put pressure on policy makers)
  • Serves as a prime arena for monitoring development policies
  • Investigates, analyzes and contextualizes issues to better inform people
  • Moves beyond stereotypical reporting, to news and stories that capture the public’s aspirations
  • Broadens access to information that gives the public the knowledge and skills that can be applied in local situations
internews program in nigeria
Internews Program in Nigeria
  • Build the capacity of journalists and media institutions to produce high quality programs
  • Improve use of the media by civil society organizations
  • Bring “ordinary” people into the media arena – not just “experts/leaders”
  • Improve news media coverage of issues within ENHANSE thematic program areas (HIV/AIDS, FP/RH, CS, Basic Education.)
  • Raise the level of public dialogue on health and social sector issues
key indicators
Key Indicators
  • Number of journalists trained
  • Number of people reached with news and information
  • Number of institutions given TA
  • Number of media owners and top executives engaged
  • Number of stories produced (electronic) and written (print) by trained journalists with technical support from Internews
  • Number of stories aired/published
  • Public awareness of health and social sector issues
  • Success stories resulting from intervention
tracking key indicators the challenging part
Tracking key Indicators -The challenging part
  • Measuring awareness level of people on issues promoted

Current Practice:

  • Commissioning impact surveys to measure the awareness level of people on issues promoted – changes levels is then compared to baseline information.

Note:There are many actors on the stage, so change may not be as a result of your intervention alone

tracking key indicators the challenging part cont
Tracking key Indicators - The challenging part - Cont.
  • Improvement in Journalism skills and knowledge of issues promoted

Current Practice:

  • Pre and Post test during workshops
  • Comparing stories written before, after training and mentoring journalists
  • Commissioning targeted survey of trained media professionals to determine change in attitude compared to baseline information
tracking key indicators the challenging part cont8
Tracking key Indicators - The challenging part - Cont.
  • Success Stories as a result of

intervention

Current Practice:

  • Equipment and travel grants to journalists for outstanding performance.
  • A journalist winning a national or institutional award of excellence in journalism - like the Nigerian Media Merit Award, NMMA.
  • Through feedback from journalists on audience responses to and during programs or news stories.
  • From our interaction with media houses on audience reactions to news stories and or programs.
tracking key indicators the challenging part cont9
Tracking key Indicators—The challenging part—Cont.
  • Audience reached with news and

information

Current practice:

  • Relying on information from media houses - Number of states reached (radio) and circulation (print)
  • Commissioning impact surveys to show media habits of people, their source (s) of information and types ofinformation

Note: These sources are heavily flawed as the number of people reached cannot be statistically proven, but that’s all we have for now

tracking key indicators the challenging part cont10
Tracking key Indicators - The challenging part - Cont.

4a. Audience reached with news and

information - Cont.

Desired Direction:

  • Comprehensive audience research by media houses
  • Collaboration of all media development organisations to define statistically proven methods
slide12

What Next ?

We Need Ideas on the Best Way Forward

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