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INTERNEWS NETWORK NIGERIA. ENHANSE/INTERNEWS JOURNALISM DEVELOPMENT PROGRAM. Development Journalism – What it does. Galvanizes debate among policy makers and influential people Motivates development workers Mobilizes community action

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INTERNEWS NETWORK NIGERIA

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INTERNEWS NETWORK NIGERIA

ENHANSE/INTERNEWS JOURNALISM DEVELOPMENT PROGRAM


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Development Journalism – What it does

  • Galvanizes debate among policy makers and influential people

  • Motivates development workers

  • Mobilizes community action

  • Builds popular understanding of key developmental issues (which in turn put pressure on policy makers)

  • Serves as a prime arena for monitoring development policies

  • Investigates, analyzes and contextualizes issues to better inform people

  • Moves beyond stereotypical reporting, to news and stories that capture the public’s aspirations

  • Broadens access to information that gives the public the knowledge and skills that can be applied in local situations


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Internews Program in Nigeria

  • Build the capacity of journalists and media institutions to produce high quality programs

  • Improve use of the media by civil society organizations

  • Bring “ordinary” people into the media arena – not just “experts/leaders”

  • Improve news media coverage of issues within ENHANSE thematic program areas (HIV/AIDS, FP/RH, CS, Basic Education.)

  • Raise the level of public dialogue on health and social sector issues


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Key Indicators

  • Number of journalists trained

  • Number of people reached with news and information

  • Number of institutions given TA

  • Number of media owners and top executives engaged

  • Number of stories produced (electronic) and written (print) by trained journalists with technical support from Internews

  • Number of stories aired/published

  • Public awareness of health and social sector issues

  • Success stories resulting from intervention


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Tracking Key Indicators—the easy part


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Tracking key Indicators -The challenging part

  • Measuring awareness level of people on issues promoted

    Current Practice:

  • Commissioning impact surveys to measure the awareness level of people on issues promoted – changes levels is then compared to baseline information.

    Note:There are many actors on the stage, so change may not be as a result of your intervention alone


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Tracking key Indicators - The challenging part - Cont.

  • Improvement in Journalism skills and knowledge of issues promoted

    Current Practice:

  • Pre and Post test during workshops

  • Comparing stories written before, after training and mentoring journalists

  • Commissioning targeted survey of trained media professionals to determine change in attitude compared to baseline information


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Tracking key Indicators - The challenging part - Cont.

  • Success Stories as a result of

    intervention

    Current Practice:

  • Equipment and travel grants to journalists for outstanding performance.

  • A journalist winning a national or institutional award of excellence in journalism - like the Nigerian Media Merit Award, NMMA.

  • Through feedback from journalists on audience responses to and during programs or news stories.

  • From our interaction with media houses on audience reactions to news stories and or programs.


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Tracking key Indicators—The challenging part—Cont.

  • Audience reached with news and

    information

    Current practice:

  • Relying on information from media houses - Number of states reached (radio) and circulation (print)

  • Commissioning impact surveys to show media habits of people, their source (s) of information and types ofinformation

    Note: These sources are heavily flawed as the number of people reached cannot be statistically proven, but that’s all we have for now


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Tracking key Indicators - The challenging part - Cont.

4a.Audience reached with news and

information - Cont.

Desired Direction:

  • Comprehensive audience research by media houses

  • Collaboration of all media development organisations to define statistically proven methods


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Tracking key Indicators - The challenging part - The Experiment


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What Next ?

We Need Ideas on the Best Way Forward


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