Generational Diversity Marketing Across the Spectrum. Presenter: Julie Gillespie Ottawa Area Intermediate School District. Goals for the Session Be Able to Identify and Appreciate Generational Differences
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Generational DiversityMarketing Across the Spectrum
Presenter: Julie Gillespie
Ottawa Area Intermediate School District
- A little early to be concerned, but the wave is coming
Generational Diversity: Generation Gap on Steroids
Generation Z…Gen Media…Gen V
…Impact on the Communication Function
Intergenerational Marketing Will be Challenging…But Not Impossible
Speak Everyone’s Language
Consider Attention Spans
Encourage Candid Conversations
Remember that Public Education has Intergenerational Relevance and Importance
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