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Developer and Consumer Values of Game Design. By: Richard Borys Ari Flesch Nick Guida Irvin Chavira. Japan vs. America. Nintendo Wii Unique experience Innovative controls Focus on game play Original Characters. Xbox 360, Sony PS3 Lots of horsepower Photo-real graphics

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Developer and Consumer Values of Game Design

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Developer and consumer values of game design l.jpg

Developer and Consumer Values of Game Design

By: Richard Borys

Ari Flesch

Nick Guida

Irvin Chavira


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Japan vs. America

  • Nintendo Wii

  • Unique experience

  • Innovative controls

  • Focus on game play

  • Original Characters

  • Xbox 360, Sony PS3

  • Lots of horsepower

  • Photo-real graphics

  • Focus on story

  • Licensed titles


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GAMES

Cooking Mama

Wii Party

Wii Sports

Brain Age

Crain Challenge

Flash Focus

DDR

Trauma Center

WarioWare

Halo Series

Half-Life Series

God of War Series

Gears of War

Grand Theft Auto

Grand Turismo

Madden

Call Of Duty

Medal of Honor


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AGE DEMOGRAPHICS - JAPAN

Arcades are thriving in Japan

Arcades are dying in America

American gaming is predominantly 15-30,

Male

Japanese gaming audience is more

mainstream, encompasses more age groups

and more females

A more diverse audience requires a more unique approach


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AGE DEMOGRAPHICS - AMERICA

Dominant age and sex is 15-30 and

male

Arcade gaming is dying

Developers are looking for licensed

titles because they already have a

built in audience

Gaming companies are trying to

meld with Hollywood in order to create

more involved stories, so they can

branch out and create more sequels


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Fundamental Difference in Philosophy

“Most Western games are made for the audience, whereas many Japanese games are made to invite the player into the designer's world," says James Clarendon of Red Fly Studios, who previously worked on Ion Storm titles like Deus Ex: Invisible War and Thief: Deadly Shadows.


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Game Designer vs. Player Designer

Artistic Gameplay vs. Gameplay Freedom

Storyline

Camera Control

Saving Game


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Game Designer vs. Player Designer

Stylized vs. Realism

Music

Physics

Art

Character

Design


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Realistic vs. Stylized

Western Design

Eastern Design


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Realistic vs. Stylized

Western Design

Eastern Design


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Realistic vs. Stylized

Western Design

Eastern Design


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Realistic vs. Stylized


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Consumer Differences

  • Appeal

  • Seeing your character

  • Tutorial (pokemon guy showing you how to catch weedle)

  • Pacing (COD4 fight vs Chrono trigger fight)


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Consumer Differences

  • Time

  • Casual gaming

  • Gaming on the go

  • Short term investment vs long term (halo 3 story vs MGS4 story)


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We’ve looked at what is important to the consumer, but we must also consider what is important to the game designer.

  • Is this different in the West versus in Japan?

  • Cursory glance at what games are generally produced may suggest this.

  • However, the reality is that Western and Japanese game designers have a lot more in common than you might think.


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Interview with Jose Zagal

  • Arcades very prevalent in Japan.

    • Arcades can take up multiple floors of buildings.

    • Game machines found in stores as well, not just arcades.

  • Variety of arcade machines/user interfaces

    • Machines designed with children in mind

    • Network play

    • Arcade machines where you buy packs of cards that you manipulate on a board to control the game.

  • Importance of creating a unique, engaging experience for the user


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Interview with Shigeru Miyamoto

  • Again stresses importance of conveying an experience or memory

  • Focus on creating an experience for the player

    • Not chasing after market research

  • Compelling game experience for player is paramount


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Interview with Eugene Jarvis

  • What’s most important is creating impact on player with something unique.

    • That game “hook” can be great graphics, a specific game mechanic, interface, etc.


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Conclusion

  • What Japanese and Western developers want is the same: Make your game stand out and have an impact on the player

  • Graphics is one route, User interface (i.e. Wii) is another.


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