elect

1. Communication Plan elect

2. Communication Plan • scope • A holistic wellness initiative that focuses on the physical, psychological, financial and work-life balance of DeVry Employees. three-year communications objectives • year 1: build awareness, educate • Build 85% awareness of the program among employees by year-end • Educate employees on the available tools and resources to dramatically increase utilization of Live Well programs • 20% increase in Healthy Pregnancy Program participation • 10% increase in Employee Assistance Program participation • 2% reduction in leaves • year 2: motivate • Promote the benefits of the biometric screening campaign, health risk assessments, physical exams and preventive screenings to drive participation and completion • year 3: change behaviors • Build a buzz on the benefits of the program and employee successes to encourage continued participation and make impact on program goals of • Improving DeVry Wellness Score • Maintaining lower than average health care costs

3. Communication Plan • audiences • Employees, HR Field Managers and Senior Leadership • tone • Fun, energetic, competitive, inspiring • key messages • Live Well provides valuable resources to help you live a happier, healthier life • Live Well is easily accessible 24/7 • Live Well is easy to incorporate into your lifestyle to help you focus on nutrition, fitness, work-life balance, financial security and other areas of wellness • five key areas • 1. Smoking • 2. Weight / Diet / Nutrition • 3. Stress • 4. Exercise / Fitness5. Low Back Pain

4. Communication Plan • communication strategies • For Employees: Launch a comprehensive communication program that fully utilizes the DeVry Commons, internal newsletters and other communication vehicles to educate employees on the benefits of the Live Well program and the valuable resources available, thereby empowering them to live a happier, healthier life • For HR Field Managers: Leverage the HR Field Managers’ access to employees to encourage engagement and promote program participation on the local level across all DeVry institutions • For Senior Leadership: Secure their support to further encourage employee participation, offering programs and tools specific to their level of interest in participation

5. Monthly Theme • Launch Live Well Brand and Website • Promote Health Pregnancy Program Monthly Health Observance National Birth Defects Month Monthly Fruit/ Vegetable Orange / Broccoli January

6. Monthly Theme • Launch Live Well Brand and Website • Promote Health Pregnancy Program Monthly Health Observance National Birth Defects Month Monthly Fruit/ Vegetable Orange / Broccoli January (cont.)

7. Monthly Theme Healthy Heart, Organ Donation Healthy Pregnancy Program Monthly Health Observance • International Birth Defects Month • American Heart Month • National Wear Red Day (2/5) • National Donor Day (2/14) Monthly Fruit/Vegetable Papaya / Cauliflower February

8. Monthly Theme Nutrition Healthy Pregnancy Program reminder Monthly Health Observance • National Nutrition Month • Trisomy Awareness Month Monthly Fruit/Vegetable Pineapple / Lettuce March

9. Monthly Theme Cancer awareness Autism Infant immunizations Monthly Health Observance • National Cancer Control • National Autism Awareness • National Infant Immunizations Week (4/24-5/1) • World Health Day (4/7) Monthly Fruit/Vegetable Mango / Zucchini April

10. Monthly Theme Fitness for physical and mental well-being - “Fitness is good for the body and soul” Monthly Health Observance • National Physical Fitness and Sports Month • National Employee Health and Fitness Day (5/19) • National Bike Month • Mental Health Month Monthly Fruit/Vegetable Cherries / Artichoke May

11. Monthly Theme Promote biometric screening “Know Your Numbers” campaign Health Risk Assessment roll-out Monthly Health Observance Sun Safety Week (6/6 – 6/12) Monthly Fruit/Vegetable Blueberries / Corn June