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SPORT MANAGEMENT:. ITS PAST, PRESENT, & FUTURE. Sport Management: Outgrowth of Physical Education Administration. Expanded to cover organizations that Rent facilities/equipment (e.g., health clubs) Schedule activities (e.g., youth sport leagues) Provide instruction (e.g., city recreation)

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SPORT MANAGEMENT:

ITS PAST, PRESENT, & FUTURE


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  • Expanded to cover organizations that

    • Rent facilities/equipment (e.g., health clubs)

    • Schedule activities (e.g., youth sport leagues)

    • Provide instruction (e.g., city recreation)

    • Promote excellence (e.g., collegiate athletics)

    • Provide sport entertainment (e.g., professional sports)

    • Regulate sport (e.g., sport governing bodies)


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Landmark Thrusts

Dr. Mason of Ohio University with

Walter O’Malley of Brooklyn Dodgers

First program for preparing managers for professional sports (1966, Ohio University)

Dr. Earle F. Zeigler of Universities of Michigan, Illinois, and Western Ontario

Academic study of sport management


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Present Professional Status of Sport Management

Degree programs in more than 200 universities

Professional associations

NASSM, EASM, SMAANZ

Several national associations

Journals in Sport Management

JSM, SMQ, IJSM in North America

EJSM (now known as European Sport Management Quarterly), JSS in Europe

SMR in Australia and New Zealand

Several others in various languages


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Economic Impact of Sport

Two recent estimates of the sport industry

-Meek’s (1997) based on 1995 data

-Smith & Street’s Sport Business Journal (1999)

based on 1999 data


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Sports Consumption (in millions) (Meek, 1997)

A. Sports Consumption

1. Entertainment & Recreation

Participation in Leisure Sports32,000

Admission to Spectator Sports5,300

Pari-mutuel net receipts3,300

Concession, souvenirs, etc. 3,400

Others 173

Total 44,173


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Sports Consumption (in millions) (Meek, 1997)

2. Products and Services

Equipment, Apparel, & Footwear71,000

Sports Medicine18,500

Trading Cards, Videos, Books, etc.3,500

Others 153

Total93,153

3. Advertising7,522


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Economic Value of Sport Industry (Meek, 1997)

B. Sports Investments 11,816

C. Sports Net Exports(-4,700)

Total Value of Sport Industry151,964

Or Gross Domestic Sports Product (GSDP)

2% of the GDP in the U.S.

11th Largest Industry in 1995


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Economic Value of Participant Sport

(in millions) from Meek (1997)

Participation in Leisure Sports32,000

Equipment, Apparel, Footwear 71,000

Total103,00

Or 68% of the Total Sport Industry

The above does not include:

Sports Medicine18,500

Investments in Infrastructure11,800


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Economic Value of Segments of the Sport Industry

Supported Economic Activity

Spectator

Sport

Participant

Sport

98.5 Billion

46.3 Billion

259.0 Billion


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Sports Business Journal Estimate

in 1999 (billions)

  • Advertising28.25

  • Endorsements0 .73

  • Active equipment/apparel/footwear24.94

  • Facility construction2.49

  • Internet0.30

  • Licensed goods15.10

  • Media broadcast rights10.57

  • Professional services 14.03


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Sports Business Journal Estimatein 1999 (billions)

Spectator sports 22.56Sponsorships 5.09Medical treatment4.10Travel44.47Publications/Videos2.12Gambling18.55Team operating expenses19.23Grand Total for the Sport Industry213.00


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Size of the Sports Industry vs. Other Industries

(in billions) (Sports Business Journal)

Motion pictures $31

Motor vehicles/equipment $85

Mining $121

Agriculture $132

Public utilities $210

Communications $212

SPORTS $213

Transportation $256

Banking $266

Health care $460

Retail trade $713

Real estate $935


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Sport Industry: Careers and Household Income

Employment in# People$ Income

Sport Industry2.32 million52 billion

Supported Industry2.33 million75 billion

Total4.65 million127 billion


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ORGANIZATIONAL CONTEXTS

Educational institutions

Professional sport franchises

Non-profit organizations

Profit-oriented organizations

Government agencies

U.S. Armed Forces

Sport governing bodies

(regional, national, and international)

Umbrella sport organizations


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ACTIVITY/JOB TYPES

Event/facility management

Ticketing/licensing/concession operations

Scheduling of facility/equipment/competitions

Parking operations

Legal issues

Marketing/promotion/public relations

Personnel/budgeting and accounting

Etc.


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THE FUTURE OF

SPORT MANAGEMENT

Very Bright Indeed for Continued Growth

Molitor’s Forecast of Leisure as an Engine of Economic Growth

Increasing Popularity of Women’s Sport

Globalization of Sport


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