Using Web 2.0 to Interact with Target Audiences. Greg Silva, RIHEAA CariAnne Behr, Mapping Your Future ®. Web 2.0.
Greg Silva, RIHEAA
CariAnne Behr, Mapping Your Future®
"Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web.”
Target a specific geographic audience:
Example: Dunkin Donuts gets notified every time their name is mentioned in a tweet and will respond to them, if needed.
A customer complained her coffee was cold twice when purchased at the DD near her house. DD responded to her personally with an apology.
Converts a long URL to a short one and redirects
users to original page. Some tools also measure
Build communities of individuals interested in same topic.
Example - Journchat –Weekly conversation between journalists, bloggers, and PR practitioners every Monday 8 to 11 p.m. Eastern. Participate by following hashtag #journchat.
Video sharing website where users can upload, view and share video clips.
Began October/November 2008
*Statistics as of April 30, 2009
Mapping Your Future measures:
Rhode Island Higher Education Assistance Authority
Mapping Your Future