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Table of Contents. Page 3 Top 25 Formats – Share 4 Top 25 Formats – Time Spent Listening 5 80’s 7 Adult Contemporary 9 Adult Alternative Rock 11 Adult Standards 13 Alternative/Modern Rock 15 All News 17 All Talk (AM) 19 All Talk (FM) 21 AOR 23 Big Band 25 Black

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Slide2 l.jpg

Table of Contents

Page

3 Top 25 Formats – Share

4 Top 25 Formats – Time Spent Listening

5 80’s

7 Adult Contemporary

9 Adult Alternative Rock

11 Adult Standards

13 Alternative/Modern Rock

15 All News

17 All Talk (AM)

19 All Talk (FM)

21 AOR

23 Big Band

25 Black

27 CHR (Contemporary Hit Radio)

29 Christian AC

31 Classical

33 Classic Hits

35 Classic Rock

37 Country (FM)

39 Country (AM)

Page

41 Easy Listening

43 Full Service

45 Gospel

47 Hot AC

49 Modern AC

51 NAC/Smooth Jazz

53 News/Talk

55 Oldies

57 Religion

59 Rhythmic A/C

61 Rhythmic CHR

63 Rhythmic Oldies

65 Soft A/C

67 Soft Rock

69 Sports

71 Urban Adult Contemporary

73 Urban Contemporary

75 Urban Inspirational

77 Hispanic (FM)

79 Hispanic (AM)


Average format shares l.jpg
Average Format Shares

Top 25 FormatsRanked on Average Market Share

Average Market Format Shares Where Available by Market

Arbitron MSA Persons 12+ Total Week

Fall 2006

Back to Table of Contents


Average time spent listening by format l.jpg
Average Time Spent Listening by Format

Top 25 FormatsRanked on Time Spent Listening

Arbitron MSA Persons 18+

Total Hours:Minutes per Week

Fall 2006

Back to Table of Contents


Format 80 s l.jpg
Format: 80’s

Average Market Format Shares

The pure 80’s format has seen significant declines over the past couple of years. Audience estimates should be used with caution due to small sample size.

Adult 25-54 Recycling

Weekly Time Spent Listening (Hrs:Min)

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Limited historical data is available for this format.

Back to Table of Contents


Format 80 s6 l.jpg
Format: 80’s

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Limited historical data is available for this format.

Back to Table of Contents


Format adult contemporary l.jpg
Format: Adult Contemporary

Average Market Format Shares

Adult Contemporary has shown great resilience over the past several years with consistently strong shares.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format adult contemporary8 l.jpg
Format: Adult Contemporary

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format adult alternative rock aar l.jpg
Format: Adult Alternative Rock (AAR)

Average Market Format Shares

Adult Alternative Rock remains stable with last year’s audience shares, making it one of the more consistent of the Rock formats.

Adult 25-54 Recycling

Weekly Time Spent Listening (Hrs:Min)

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Limited historical data is available for this format.

Back to Table of Contents


Format adult alternative rock aar10 l.jpg
Format: Adult Alternative Rock (AAR)

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Limited historical data is available for this format.

Back to Table of Contents


Format adult standards formerly classified as mor l.jpg
Format: Adult Standards(formerly classified as MOR)

Average Market Format Shares

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format adult standards formerly classified as mor12 l.jpg
Format: Adult Standards(formerly classified as MOR)

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format alternative modern rock l.jpg
Format: Alternative/ Modern Rock

Average Market Format Shares

Alternative/Modern Rock declines a bit this Fall after a couple of years of stability. Current shares are at the lowest level in over a decade. A loss of TSL in the extreme younger and older cells have contributed to this decline. TSL among core Men 25-34 remains stable with last year.

Weekly Time Spent Listening (Hrs:Min)

Adult 18-34 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format alternative modern rock14 l.jpg
Format: Alternative/ Modern Rock

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format all news l.jpg
Format: All News

Average Market Format Shares

The All News format remains consistent with the past couple of years. As we move towards the 2008 Presidential election season, we may see increases the the format next year.

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format all news16 l.jpg
Format: All News

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format all talk am l.jpg
Format: All Talk (AM)

Average Market Format Shares

AM Talk declines for the second consecutive survey. However, current shares are not any lower than they have been in the past.

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Limited historical data is available for this format.

Back to Table of Contents


Format all talk am18 l.jpg
Format: All Talk (AM)

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Limited historical data is available for this format.

Back to Table of Contents


Format all talk fm l.jpg
Format: All Talk (FM)

Average Market Format Shares

The Fall 2005 survey was the last full survey that included Howard Stern listening. The declines seen this Fall are likely a reflection of his departure on many stations within the format.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Limited historical data is available for this format.

Back to Table of Contents


Format all talk fm20 l.jpg
Format: All Talk (FM)

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Limited historical data is available for this format.

Back to Table of Contents


Format aor l.jpg
Format: AOR

Average Market Format Shares

The AOR format continues its struggles as TSL among the core male 25-44 audience is at a 5 year low.

Weekly Time Spent Listening (Hrs:Min)

Adult 18-49 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format aor22 l.jpg
Format: AOR

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format big band l.jpg
Format: Big Band

Average Market Format Shares

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format big band24 l.jpg
Format: Big Band

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format black l.jpg
Format: Black

Average Market Format Shares

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format black26 l.jpg
Format: Black

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format chr contemporary hit radio l.jpg
Format: CHRContemporary Hit Radio

Average Market Format Shares

CHR declines again this Fall, with shares currently at the lowest level in fifteen years.

Weekly Time Spent Listening (Hrs:Min)

Adult 18-34 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format chr contemporary hit radio28 l.jpg
Format: CHRContemporary Hit Radio

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format christian ac l.jpg
Format: Christian AC

Average Market Format Shares

Christian AC declines a bit this Fall, but current shares are not any lower than they have been in the past.

Adult 25-54 Recycling

Weekly Time Spent Listening (Hrs:Min)

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Limited historical data is available for this format.

Back to Table of Contents


Format christian ac30 l.jpg
Format: Christian AC

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Limited historical data is available for this format.

Back to Table of Contents


Format classical l.jpg
Format: Classical

Average Market Format Shares

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format classical32 l.jpg
Format: Classical

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format classic hits format classified as 70 s oldies prior to fall 01 l.jpg
Format: Classic HitsFormat Classified as 70’s Oldies Prior to Fall ‘01

Average Market Format Shares

Classic Hits shares decline from what may have been a too high Fall 2005. Current listening remains consistent with previous years.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Limited historical data for Classic Hits is available.

Back to Table of Contents


Format classic hits format classified as 70 s oldies prior to fall 0134 l.jpg
Format: Classic HitsFormat Classified as 70’s Oldies Prior to Fall ‘01

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Limited historical data for Classic Hits is available.

Back to Table of Contents


Format classic rock l.jpg
Format: Classic Rock

Average Market Format Shares

Classic Rock declines a bit from last year, but overall the format looks strong – ranking among the top 10 formats in the country.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format classic rock36 l.jpg
Format: Classic Rock

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format country fm l.jpg
Format: Country (FM)

Average Market Format Shares

Total (AM/FM)

The Country format continues to grow – slowly , but consistently. Currently, shares are at their highest level since 1999, and have grown 10% over the past five years.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format country fm38 l.jpg
Format: Country (FM)

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format country am l.jpg
Format: Country (AM)

Average Market Format Shares

Total (AM/FM)

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format country am40 l.jpg
Format: Country (AM)

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format easy listening l.jpg
Format: Easy Listening

Average Market Format Shares

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format easy listening42 l.jpg
Format: Easy Listening

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format full service l.jpg
Format: Full Service

Average Market Format Shares

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format full service44 l.jpg
Format: Full Service

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format gospel l.jpg
Format: Gospel

Average Market Format Shares

The Gospel format sees a considerable decline this Fall which can be traced to lower than normal TSL among Men 35-54. Female listening remains strong.

Adult 35-64 Recycling

Weekly Time Spent Listening (Hrs:Min)

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Limited historical data is available for this format.

Back to Table of Contents


Format gospel46 l.jpg
Format: Gospel

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Limited historical data is available for this format.

Back to Table of Contents


Format hot ac l.jpg
Format: Hot AC

Average Market Format Shares

Although down a bit the past couple of years, Hot AC has been fairly stable overall, and has been one of the more consistent formats.

Weekly Time Spent Listening (Hrs:Min)

Adult 18-49 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format hot ac48 l.jpg
Format: Hot AC

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format modern ac l.jpg
Format: Modern AC

Average Market Format Shares

Modern AC has been very stable over the past few years, but continues to put up modest shares within the Adult Contemporary arena.

Weekly Time Spent Listening (Hrs:Min)

Adult 18-49 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format modern ac50 l.jpg
Format: Modern AC

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format nac new adult contemporary smooth jazz l.jpg
Format: NACNew Adult Contemporary/Smooth Jazz

Average Market Format Shares

After a couple of down years, NAC remains stable this Fall, posting consistent year to year shares. The format has seen some station attrition recently as the audience grows a bit older.

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format nac new adult contemporary smooth jazz52 l.jpg
Format: NACNew Adult Contemporary/Smooth Jazz

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format news talk l.jpg
Format: News/Talk

Average Market Format Shares

News/Talk puts up stable shares this Fall and has remained very consistent over the past few years.

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format news talk54 l.jpg
Format: News/Talk

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format oldies l.jpg
Format: Oldies

Average Market Format Shares

Audience shares have been a bit inconsistent in recent years. This, combined with the aging of the format has likely contributed to continued station attrition over the past three years.

Weekly Time Spent Listening (Hrs:Min)

Adult 35-64 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format oldies56 l.jpg
Format: Oldies

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format religion am l.jpg
Format: Religion (AM)

Average Market Format Shares

Total (AM/FM)

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format religion am58 l.jpg
Format: Religion (AM)

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format rhythmic ac l.jpg
Format: Rhythmic AC

Average Market Format Shares

Rhythmic AC sees a big decline this Fall, posting the second lowest audience share of the past ten years.

Weekly Time Spent Listening (Hrs:Min)

Adult 18-49 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format rhythmic ac60 l.jpg
Format: Rhythmic AC

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format rhythmic chr l.jpg
Format: Rhythmic CHR

Average Market Format Shares

After declines in the past two years, Rhythmic CHR bounces back to one of the highest shares in the format’s history.

Weekly Time Spent Listening (Hrs:Min)

Adult 18-34 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format rhythmic chr62 l.jpg
Format: Rhythmic CHR

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format rhythmic oldies l.jpg
Format: Rhythmic Oldies

Average Market Format Shares

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format rhythmic oldies64 l.jpg
Format: Rhythmic Oldies

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format soft ac l.jpg
Format: Soft AC

Average Market Format Shares

Soft AC remains relatively stable year to year but over time, the format has seen some modest declines over the past five years.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format soft ac66 l.jpg
Format: Soft AC

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format soft rock l.jpg
Format: Soft Rock

Average Market Format Shares

After a high in 2004, the Soft Rock format sees a significant decline this Fall, dropping to the lowest share in the past six years.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format soft rock68 l.jpg
Format: Soft Rock

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format sports l.jpg
Format: Sports

Average Market Format Shares

In spite of posting a relatively small audience share, the Sports format continues to be on of the most consistent formats.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format sports70 l.jpg
Format: Sports

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format urban ac l.jpg
Format: Urban AC

Average Market Format Shares

After an unusual decline last year, the Urban AC format bounces back significantly, increasing to the format’s highest share. This Fall’s increases puts the format comfortably in the top 10 overall.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format urban ac72 l.jpg
Format: Urban AC

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format urban contemporary l.jpg
Format: Urban Contemporary

Average Market Format Shares

After seeing stable shares last year, Urban Contemporary declines a bit this Fall. However, current shares remain higher than previous levels. Overall, Urban Contemporary remains the second most popular English-language format.

Weekly Time Spent Listening (Hrs:Min)

Adult 18-34 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format urban contemporary74 l.jpg
Format: Urban Contemporary

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format urban inspirational l.jpg
Format: Urban Inspirational

Audience Composition

Average Market Format Shares

While still a relatively new format classification, Urban Inspirational sees a bit of a decline this Fall.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Limited historical data is available for this format.

Back to Table of Contents


Format urban inspirational76 l.jpg
Format: Urban Inspirational

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Limited historical data is available for this format.

Back to Table of Contents


Format hispanic fm l.jpg
Format: Hispanic (FM)

Average Market Format Shares

(Total AM/FM)

Average market shares for the Hispanic format decline a bit this Fall, but current shares remain consistent with or higher than previous levels. The Hispanic format continues to rank second overall among all formats.

While the Katz Media Group profiles a “generic” Hispanic format, Spanish-language stations provide a variety of programming that appeals to many different demographics, much like their Anglo counterparts. More detailed information on these various format niches is available through Univision Radio Sales – a division of the Katz Media Group.

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format hispanic fm78 l.jpg
Format: Hispanic (FM)

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


Format hispanic am l.jpg
Format: Hispanic (AM)

Average Market Format Shares

(Total AM/FM)

Weekly Time Spent Listening (Hrs:Min)

Adult 25-54 Recycling

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6am-12mid/Persons 12+

Shares based on average market where format exists

Back to Table of Contents


Format hispanic am80 l.jpg
Format: Hispanic (AM)

Audience Composition

Source: KMG National Format Averages

Fall 2006 Arbitron

Mon-Sun 6a-12mid/Persons 12+ AQH %

Back to Table of Contents


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