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Sport for Social Change International Week. November, 2009 – São Paulo, Brasil. Sport for Social Change. In 2007 Nike supported the creation of a global movement: the Sport for Social Change Network – SSCN , that in Brazil is named REMS – Rede Esporte pela Mudança Social.

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Sport for social change international week

Sport for Social Change International Week

November, 2009 – São Paulo, Brasil


Sport for social change
Sport for Social Change

  • In 2007 Nike supported the creation of a global movement: the Sport for Social Change Network – SSCN, that in Brazil is named REMS – Rede Esporte pela Mudança Social.

  • The movement gathers 30 non-profit organizations in Brazil, leaded by UNDP – United Nations Development Program. Those NGOs are from all over the country, although mostly from Rio and São Paulo. All of them believe in the power of sports to change lives. Most of them run sport for change programs. All of them work direcltly with excluded youth and youth related themes.

  • In Southern Africa and Eastern Africa, the same movement is alive.

  • The SPORT FOR SOCIAL CHANGE INTERNATIONAL WEEK was the first global meeting of those groups, after they started to work.

  • It was also the first time to show up to an open audience with innovation and sustainability ideas around sports.


The event
THE EVENT

  • One week, one city: thinking about sport for social change

  • 4 continents represented through sport for change initiatives

  • SSCN meeting on governance issues

  • Open meeting to build a common agenda of sport for change

  • Inspiring lecture with Auma Obama

  • 11 Presentations and Panels around sport for change programs and new ideas

  • Marketplace with +10 initiatives for Social inclusion through sports productive chain

  • 4 sport for change workshops, with SSCN methodologies/members

  • UNDP and J.Leiva workshops on the Human Development Index Report, through the lens of sports and on tax benefits for sports programs

  • Manifesto launched, by Athletes and former athletes



Overview
OVERVIEW

Launching

Presentations

Methodologies

Marketplace

Manifesto

Workshops

SSCN Meeting

Outcomes

Media


Overview1
OVERVIEW

Launching

Presentations

Methodologies

Marketplace

Manifesto

Workshops

SSCN Meeting

Outcomes

Media


Launching
LAUNCHING

  • Auma Obama, SSCN Convener for Eastern Africa - “Sport for Social Change”


Launching1
LAUNCHING

  • +250 attended to the launching.


Launching2
LAUNCHING

  • Sesc Representative, João Leiva (JLeiva director), Juliana Antunes (Unilever) Ana Moser (former Olympic athlete), Auma Obama (SSCN convener for East Africa), UNDP Representative, Ziba Cranmer, TIago Pinto and Andrew Ogilvie, Nike Directors


Overview2
OVERVIEW

Launching

Presentations

Methodologies

Marketplace

Manifesto

Workshops

SSCN Meeting

Outcomes

Media


Sport for change workshops
SPORT FOR CHANGE WORKSHOPS

  • IEE- Instituto Esporte Educação


Sport for change workshops1
SPORT FOR CHANGE WORKSHOPS

  • IEE- Instituto Esporte Educação


Sport for change workshops2
SPORT FOR CHANGE WORKSHOPS

  • IEE- Instituto Esporte Educação (Methodologies for Sports Instructors)


Sport for change workshops3
SPORT FOR CHANGE WORKSHOPS

  • EPROCAD – Street Futebol Curriculum


Sport for change workshops4
SPORT FOR CHANGE WORKSHOPS

  • EPROCAD – Street Futebol Curriculum


Overview3
OVERVIEW

Launching

Presentations

Methodologies

Marketplace

Manifesto

Workshops

SSCN Meeting

Outcomes

Media


Undp human development index report through sports
UNDP – HUMAN DEVELOPMENT INDEX REPORT THROUGH SPORTS

  • Workshop to discuss how sports can impact on human development index


Undp human development index report through sports1
UNDP – HUMAN DEVELOPMENT INDEX REPORT THROUGH SPORTS

  • Workshop to discuss how sports can impact on human development index


Tax benefits to sports projects
TAX BENEFITS TO SPORTS PROJECTS

  • Didatic workshop on how to apply for the Brazilian Law of tax benefits to sports social programs


Overview4
OVERVIEW

Launching

Presentations

Methodologies

Marketplace

Manifesto

Workshops

SSCN Meeting

Outcomes

Media


Sustainable marketplace
SUSTAINABLE MARKETPLACE

  • Sport for Change initiatives: Community Surfboards Factory


Sustainable marketplace1
SUSTAINABLE MARKETPLACE

  • Sport for Change initiatives: Community Footwear made from footwear industry waste


Sustainable marketplace2
SUSTAINABLE MARKETPLACE

  • Sport for Change initiatives: Nets made by recycled PET


Sustainable marketplace3
SUSTAINABLE MARKETPLACE

  • Sport for Change initiatives: Skateboards with sustainable wood


Sustainable marketplace4
SUSTAINABLE MARKETPLACE

  • Sport for Change initiatives: Wikimap and SMSport, new technologies + sport for change


Overview5
OVERVIEW

Launching

Presentations

Methodologies

Marketplace

Manifesto

Workshops

SSCN Meeting

Outcomes

Media


Networks innovation and sustainability
NETWORKS, INNOVATION AND SUSTAINABILITY

  • Ziba Cranmer, Global Director for Nike Innovation Lab speaks about Networks, Innovation and Sustainability


Networks around the world
NETWORKS AROUND THE WORLD

  • Paul Caccamo, Up2Us founder (US) and Thomas Adams, SSCN Convener for Southern Africa – Sport for Social Change Global Movement Panel


Global sscn movement
GLOBAL SSCN MOVEMENT

  • Liz Odera SSCN Convener for East Africa and Ricardo Vidal, SSCN Representative for Brasil – Sport for Social Change Global Movement Panel


Social legacy for sports events
SOCIAL LEGACY FOR SPORTS EVENTS

  • Cameron Sinclair (Architecture for Humanity Founder), Mel Young (Homeless World Cup Founder) and Andrew Ogilvie (Nike Sustainable Business & Innovation Global Director) – Social Legacy and Sustainable facilities for Sports events Panel


Legacy and sustainability
LEGACY AND SUSTAINABILITY

  • Cameron Sinclair talked about the Architecture for Humanity efforts to rebuild communities through sports and about sustainable sports facilities that help communities to save energy and water, while providing a safe place to play.

  • Mel Young talked about how Homeless World Cup (the event and the programmes ran by the HWC Foundation) support homeless people around the world to change their lives through futebol


Gender women in sports
GENDER: WOMEN IN SPORTS

  • Maria Bobenrieth (Women Win director) and Elenice Tamashiro (Ashoka Changemakers representative) – Women in Sports Panel


Sports and jobs for youth
SPORTS AND JOBS FOR YOUTH

  • Ana Lucia Alencastro (Ministry of Labor) talks about the opportunities for youth on the sports occupational arch.


Sports and government
SPORTS AND GOVERNMENT

  • Ricardo Capelli (Ministry of Sports) and Angela Bernardes (SSCN – Fundação Gol de Letra) discussing about the Sports Law for tax benefit to social programs


Overview6
OVERVIEW

Launching

Presentations

Methodologies

Marketplace

Manifesto

Workshops

SSCN Meeting

Outcomes

Media


Manifesto
MANIFESTO

  • Magic Paula (former basketball player), Maristela Baioni (UNDP Representative), Raí (former BNT world champion), Fernanda Keller (Thriatlhon athlete) and Edmilson (BNTplayer)


Athletes
ATHLETES

  • Raí and Ana Moser, former athletes and SSCN members


Athletes1
ATHLETES

  • Bebeto (former BNT world champion) and Edmilson (Futebol player) – SSCN Members


Athletes2
ATHLETES

  • Magic Paula (Basketball Olympic Athlete) and Fernanda Keller (Thriatlon)


Nike athletes
NIKE ATHLETES

  • Whashington e Dagoberto: futebol players


Manifesto1
MANIFESTO

  • Dagoberto (futebol player), Washington (futebol player), Raí (former BNT world champion), Fernanda Keller (triathlon athlete), Magic Paula (Olympic Basketball athlete), Edmilson (futebol player)


Overview7
OVERVIEW

Launching

Presentations

Methodologies

Marketplace

Manifesto

Workshops

SSCN Meeting

Outcomes

Media


Sscn meeting
SSCN MEETING

  • Representatives of all 30 NGOs

  • Decision about the institucionalization of the Network

  • ‘Athletes for Citizenship’ legitimated as the new Executive Secretary

  • Presentation about the new role of UNDP on the network

  • Manifesto “pre-development”

  • Definition of the 6 sport for change themes that will be considered on next steps

  • Agreement on considering the next sports events in Brazil as a priority for the SSCN Agenda


Overview8
OVERVIEW

Launching

Presentations

Methodologies

Marketplace

Manifesto

Workshops

SSCN Meeting

Outcomes

Media


Outcomes
OUTCOMES

  • + 2.000 people touched

  • + 700 people registered for at least one activity

  • + 200 people attended daily (less than 1 week to outreach)


Outcomes1
OUTCOMES

NEW PARTNERSHIPS

  • Ministry of Social Development – supported the sustainable marketplace

  • J.Leiva, Consultancy on tax benefits for sports programs

  • SESC, Sports and event facilities all over the country

  • ISCA – International Sport and Culture Association

  • Museu da Pessoa – storytelling

  • Unilever


Outcomes2
OUTCOMES

SPORT FOR CHANGE AGENDA

  • Open meeting with SSCN members and new potential members to building a common agenda of sport for change;

  • 6 Sport for Change approaches discussed:

    • Sport and Education

    • Sport for Economic Development

    • Sport and people with disabilities

    • Sport and Diversity

    • Sport for Peace

    • Sport and Health


Overview9
OVERVIEW

Launching

Presentations

Methodologies

Marketplace

Manifesto

Workshops

SSCN Meeting

Outcomes

Media


Media coverage
MEDIA COVERAGE

  • TV

  • ESPN

  • (covered the whole event and will do 2 special TV programs about SSCN )

  • Gazeta Esportiva (TV Gazeta)

  • Magazine (BAND Sports)

  • Ressoar (Record News)


Media coverage1
MEDIA COVERAGE

  • Journalists that covered the event

  • √ Adriana Carranca, Jornal O Estado de S. Paulo

  • √ Sandra Manfredini, Diário do Comércio

  • √ Adriano Dolph, Programa Gazeta Esportiva - TV Gazeta

  • √ Raquel Bueno, Programa Ressoar – TV Record News

  • √ Renata Lopes, Programa Social Clube – TV ESPN

  • √ Marcelo Rosemberg, Programa Magazine – TV BandSport

  • √ Felipe Serafim, Correio Braziliense

  • √ Marcos Garcia, MSN

  • √ Gustavo Franceschini, Abril.com

  • √ Guilherme Costa, Máquina do Esporte/ UOL


Clipping
CLIPPING

  • MSN PORTAL


Clipping1
CLIPPING

  • VEJA Online – Weekly News Magazine (Website)


Clipping2
CLIPPING

  • ESTADÃO ONLINE – Main Newspaper in São Paulo State (Website)


Clipping3
CLIPPING

  • ESTADO DE SÃO PAULO NEWS PAPER – Main Newspaper in São Paulo State


Clipping4
CLIPPING

  • A TARDE Popular Newspaper, São Paulo


Clipping5
CLIPPING

  • JORNAL LANCE – Main Sports newspaper - National


Clipping6
CLIPPING

  • Máquina do Esporte – Sports Website


Clipping7
CLIPPING

  • ABRIL WEBSITE – Online Portal, Sports section.


Clipping8
CLIPPING

  • DIARIO DO COMERCIO – Main Newspaper on Economy issues, National (Website)


Clipping9
CLIPPING

  • PLURALE MAGAZINE (Website) – Sustainability issues


Clipping10
CLIPPING

  • PLURALE MAGAZINE (Website) – Sustainability issues


Thanks
THANKS

  • Athletes, Speakers, SSCN Members, Sports Secretary for São Paulo and Partners of the event


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