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Social media and guilford county schools. Jumping in with both feet. overview. 75% of adults 18-24 have a social network profile Internet usage: 18-32 – 30% 33-44 – 23% 45-54 – 22% - Pew Internet and American Life Project. overview. According to a 2009 GCS communications survey:

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Presentation Transcript
overview
overview
  • 75% of adults 18-24 have a social network profile
  • Internet usage:
  • 18-32 – 30%
  • 33-44 – 23%
  • 45-54 – 22%
  • - Pew Internet and American Life Project
overview3
overview
  • According to a 2009 GCS communications survey:
  • 34% of parents get their information from the GCS website and internet
  • 10% from e-mail
overview4
overview
  • If you don’t do it, someone will do it for you!
overview5
overview
  • It all began in January, 2010
  • Since then:
  • More than 2,100 “fans” on Facebook
  • More than 5,000 views on YouTube
  • More than 400 followers on Twitter
  • Almost 85 members on LinkedIn
twitter7
twitter
  • Tips for Twitter
  • Give your followers the information they need
twitter9
twitter
  • Tips for Twitter
  • Additional tool for spreading good news
  • Use a link shortening service (e.g., Bit.ly)
  • Use hashtags to join a larger conversation
twitter11
twitter
  • Tips for Twitter
  • Be informative, but personal
  • Retweet or post positive media stories
twitter13
twitter
  • Tips for Twitter
  • Tie your tweets to news of national interest
  • Use links to drive traffic to your website
twitter15
Twitter

@NASA and other users retweeted the link and the slideshow got 1,077 views during one weekend.

linkedin
LinkedIn
  • Tips for Creating a LinkedIn Group
  • Your name is important
  • Allow open access
linkedin18
LinkedIn
  • Tips for Promoting a LinkedIn Group
  • Send invites
  • Link from your website
  • Integrate into your marketing efforts
linkedin19
LinkedIn
  • Tips for Managing a LinkedIn Group
  • Add discussions, news and jobs
  • Send announcements
youtube22
YouTube
  • Simone Jones went to Broadway… and got 224 views on YouTube
facebook26
facebook
  • According to Syncapse:
  • 28% more likely to continue using a brand than fans who are not on Facebook
  • 68% of fans are "very likely" to recommend a product to family and friends (as opposed to 28% of non-fans)
  • 81% of fans feel a connection to the brand (versus only 39% of non-fans)
facebook27
facebook
  • Facebook Fans
  • According to Syncapse:
  • Have an average value of $136 in the private sector
overview28
overview
  • Have a conversation – don’t just push out information.
in the end
In the end
  • Twitter, YouTube, LinkedIn, Facebook –
  • All tools to enhance offline relationships – not replace them
in the end31
In the end
  • Twitter, YouTube, LinkedIn, Facebook –
  • “Social networks aren’t about websites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director
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