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FICPI WORLD CONFERENCE BERLIN 2003. The Future of Trade Mark Law A Perspective from Alicante Alexander v. Mühlendahl Vice-President for Legal Affairs OHIM. Overview. Looking back The past 50 years Issues for the future Development of substantive trade mark law

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ficpi world conference berlin 2003

FICPI WORLD CONFERENCEBERLIN 2003

The Future of Trade Mark Law

A Perspective from Alicante

Alexander v. Mühlendahl

Vice-President for Legal Affairs

OHIM

FICPI 2003

overview

Overview

Looking back

The past 50 years

Issues for the future

Development of substantive trade mark law

Challenges for the European trade mark system

Integration of national trade mark systems into the Madrid system

FICPI 2003

looking back

Looking back

The period after World War II

The developments in Europe

The international developments

FICPI 2003

development of substantive trade mark law

Development of substantive trade mark law

Signs susceptible to be protected as trade marks

Smells

Sounds

3D marks

Colours

FICPI 2003

c 273 00 sieckmann dpma

C-273/00Sieckmann/DPMA

Cinnamat (smell)

C6H5-CH=CHCOOCH3

FICPI 2003

c 104 01 libertel bbm

C-104/01Libertel/BBM

Libertel heet nu Vodafone. We zijn nu het grootste mobiele netwerk ter wereld. Met al zo\'n 200 miljoen gebruikers. Niet zomaar gebruikers: mensen. Mensen met een gemeenschappelijke behoefte. Ze hebben andere mensen nodig. Ze willen leven in een wereld zonder grenzen. Die verre vrienden en goede buren verenigt. Omdat afstanden geen betekenis meer hebben. Wij voorzien in die behoefte. Met veel nieuwe mobiele toepassingen. Daarmee kunt u vrienden en relaties steeds ...

FICPI 2003

development of substantive trade mark law10

Development of substantive trade mark law

Grounds for refusing protection

Lack of distinctiveness

Descriptiveness

FICPI 2003

c 104 00 p t 19 99 dkv ohim

C-104/00 P - T-19/99DKV / OHIM

COMPANYLINE

FICPI 2003

development of substantive trade mark law16

Development of substantive trade mark law

Scope of protection

Identity and similarity

Likelihood of conusion

Protection of „reputation“ marks

FICPI 2003

c 291 00 ltj diffusion

C-291/00LTJ DIFFUSION

ARTHUR/

ARTHUR ET FELICIE

FICPI 2003

c 342 97 lloyd klijsen

C-342/97Lloyd/Klijsen

LLOYD/

Loint‘s

FICPI 2003

c 425 98 marca mode adidas

C-425/98Marca Mode/Adidas

ADIDAS three stripes/

two stripes

FICPI 2003

c 39 97 canon mgm

C-39/97Canon/MGM

CANON/

CANNON

FICPI 2003

c 375 97 general motors yplon

C-375/97General Motors/Yplon

CHEVY (automobiles)/

CHEVY (detergents)

FICPI 2003

development of substantive trade mark law25

Development of substantive trade mark law

Limits of protection

Fair use

User requirement

Exhaustion

Non-trade mark use

FICPI 2003

trade mark cases before the european court of justice

Trade Mark Cases Before the European Court of Justice

Bayerische Motorenwerke AG/Deenik

Case C-63/97

Advocate General Jacobs 2 April 1998

Decision 23 Februar 1999

FICPI 2003

trade mark cases before the european court of justice27

Trade Mark Cases Before the European Court of Justice

Hölterhoff/Freiesleben

Case C-2/00

Advocate General 20 September 2001

Decision

FICPI 2003

c 355 96 silhouette hartlauer

C-355/96Silhouette/Hartlauer

SILHOUETTE

FICPI 2003

c 173 98 sebago unic

C-173/98Sebago/Unic

SEBAGO

FICPI 2003

cases c 414 415 416 99 davidoff levi strauss

Cases C-414, 415, 416/99Davidoff & Levi Strauss

DAVIDOFF COOL WATER

LEVI‘S

FICPI 2003

development of substantive trade mark law31

Development of substantive trade mark law

European v. national developments

FICPI 2003

challenges for the european trade mark system

Challenges for the European trade mark system

Enlargement

Reform and improvement

Quality and consistency

E-Business

Managing Madrid

FICPI 2003

enlargement

Enlargement

Legal issues

Administrative issues

FICPI 2003

reform and improvement

Reform and improvement

Reform of the CTM Regulation

Searching

Other issues

FICPI 2003

quality and consistency

Quality and consistency

Figures

Practices

Control systems

Structural reform of OHIM

FICPI 2003

e business

E-Business

E-filing

E-communication

E-publication

E-access to OHIM data

FICPI 2003

eu membership in madrid

EU membership in Madrid

Preparing for accession: creation of interfaces

Outgoing applications

Incoming registrations

Communicating with parties to proceedings

FICPI 2003

madrid marks and national marks

Madrid marks and national marks

Changing perspectives

From total independence (Lisbon) to partial dependence (Madrid)

Strategies for

trade mark proprietors and

representatives

Perspectives for trade mark offices

FICPI 2003

conclusions

Conclusions

Challenges and opportunities

TLT and further steps

What about substantive trade mark law ?

The CTM system as an alternative or as an addition

Seniority and replacement

FICPI 2003

information

Information

oami.eu.int

FICPI 2003

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