Marketing Plan. —Books Bar Michelle Peggy Shirly Grace. Executive Summary. Description is a business of providing service and place for people to enjoy their spare life in reading &working. . Executive Summary.
is a business of providing service and place for people to enjoy their spare life in reading &working.
An environment we serve comfort the process of reading &working to make customers bring their inspiration or efficiency into full play.
We will be targeting customers by:
*book bar vs. office
more comfortable and relaxed environment, dessert&drink service, reading materials
*book bar vs. coffee house
quieter,working place offered, business service, 24-hrs-opened,rare books offered
*book bar vs. net bar
reading materials provided, working place, business service offered, food served.
*book bar vs. home
quieter, more spacious place, business service offered, reading materials, food convenience, gathering of elites.
*book bar vs. library
business service, food&drink service, 24-hrs-opened, more relaxing&comfortable environment