Generational Communication Differences Around the Globe. Jan Thibodeau, ABC Chair, Research Foundation. Study Overview AHAs and SO WHATs Engagement Importance & Effectiveness of Employer Communication Channel Preferences Ratings of Employer Communications
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Jan Thibodeau, ABC
Chair, Research Foundation
AHAs and SO WHATs
Importance & Effectiveness of Employer Communication
Ratings of Employer Communications
NOW WHAT? - Roundtable Discussions
Six countries: Brazil, Canada, China, India, United Kingdom, United States
600 participants: 50 of each age cohort in each country
March 17 – April 17, 2008
English or native language (Portuguese, French, Mandarin or Hindi)Study Design
What differences exist in how each age cohort thinks about their job, their benefits and work environment and their organization’s management?
How are the age cohorts different in three job loyalty measures:
overall job satisfaction
intention to remain with current employer
willingness to recommend employer to others?Engagement
What are the communication channel preferences for receiving information about
Company goals & performance
Having routine exchanges w/supervisorChannel Preferences
What might you continue, start or stop doing?
What might you do differently?Now What?