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Convergence of Communication & Broadcasting PowerPoint PPT Presentation


Convergence of Communication & Broadcasting. 2002.10.31. Prof. Lee, Kark-Bum. Agenda. Definition of Convergence. Genesis and manifestation of convergence. Drivers of Convergence . Type of Convergence. Companies’ action for convergence. Policy Implication. Lee Kark-Bum. 1.

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Convergence of Communication & Broadcasting

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Convergence of

Communication & Broadcasting

2002.10.31

Prof. Lee, Kark-Bum


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Agenda

Definition of Convergence

Genesis and manifestation of convergence

Drivers of Convergence

Type of Convergence

Companies’ action for convergence

Policy Implication

Lee Kark-Bum

1


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DefinitionofConvergence

  • Provision of various communication services like text, data, image and video over the existing infrastructure

  • Development of new infrastructure for handling multimedia

    transmission

  • Managing of technologically and commercially distinct markets

    such as Broadcasting, Publishing, Cable TV, Fixed Voice, Cellular Mobile Services and Internet Services

  • Integration and dimming of territory between broadcasting and communication

  • Emerging new service with characteristics of both typical broadcasting and communication

Lee, Kark-Bum


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DefinitionofConvergence : example

Lee, Kark-Bum


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Genesis and manifestation ofconvergence

  • Driven by technological innovations

  • Progressive integration of distinct markets such as IT, telecommunications, broadcasting, cable television into a single value chain.

  • Regulation as enabler to convergence

Lee, Kark-Bum


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Drivers of Convergence

  • Technology

    • Digitisation of transmission and switching networks

    • Global networks based on packet switching and open standards (IP)

    • Increase in Processing power of Computers.

    • Emergence of new applications (ICT) leveraging enhanced software capabilities

    • Evolution of Broadband technologies(xDSL, CMTS, HFC, Broadband wireless- Fixed/ Mobile, Satellite).

  • Market

    • New markets and services such as Multimedia services,Video on demand, Interactive TV, Pay TV,Cable telephony,Unified Messaging services, Internet Telephony etc.

    • Integration of content service providers with access providers.

    • Emergence of new Market players based on Potential of ICT

Lee, Kark-Bum


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Drivers of Convergence (continue)

  • Customers

    • Option for new value added services in a modular fashion

    • Cheaper access to communication

    • Single Information Socket (for phone, data, video)

  • Regulation

    • Reduction in cost of regulation by optimum utilisation of regulatory resources

    • Ease of Regulation and Interconnection

Lee, Kark-Bum


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Type ofConvergence

Networks

1

Wire/wireless, public/private,

Tele-/data-/mass communication

Technology

Devices

2

Pager, cell phone, radio, TV, PC

Services

3

Text, voice, data, audio, video

E-commerce

Enterprise

Place & time

4

Reg & policy

Language & culture

Lee, Kark-Bum


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Convergence : Network

Bandwidth : Need vs. Time

1

100.0 -

Future home

Interactive TV

Digital TV

Ultraband

10.0 -

Mpbs required

Interactive shopping

Telecommuting

Video streaming

Broadband

1.0 -

Web radio

Web page

E-mail

Narrowband

0.0 -

Time

Lee, Kark-Bum


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Convergence : Net Devices

2

Telephone

Service

PC

Cell-phones

PDAs/Palm

TV

Internet

Appliances

GE, GM

Boeing

PC/TV

WebTV

Product

Medium

Content

Lee, Kark-Bum


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Convergence : Business & Service

3

  • Industry Convergence

Info NP Phone Radio TV PC

Type text voice audio video data

Contents Providers

Collecting rept’r (caller) rept’r rept’r user

Processing text voice audio video data

Storage paper a’mchn tape tape disk

Platform Providers

Distribution bike network network network network

Receiving transptn wire wireless wireless wire

Info/Net Appliance Providers

Lee, Kark-Bum


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Convergence : Regulation

4

Voice

Regulated

Monopoly

IP-Telphony

Deployment

Print

Digital

Divide

No

Regulation

Freedom

of Speech

Broadcast

Standard?

Heavy

Regulation

Internet TV,

Radio, Film

(H)DTV?

Lee, Kark-Bum


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Companies’ action for convergence

  • Microsoft : .net strategy

    • XML web service, User-oriented

    • Focused on third generation Internet : Provide same service in any different devices

  • SUN Microsystems : SUNONE strategy

    • Open net environment

    • SoD(Service on Demand) : Providing information, data, application in any devices regardless of time and place

  • KT (www.kt.co.kr)

    • KT plan to enter into Digital Audio Broadcasting(DAB) business.

    • KT and KTF cooperatively process DAB business

  • Hanaro(www.hanaro.com)

    • Plan to enter into Digital Media Center(DMC) business, which means transforming from analog cable TV broadcasting to digital one.

  • SK Telecom

    • Contract with Korea Digital Multimedia Center(KDMC) to advance to TV platform business ( The platform that responsible for interactive TV broadcasting)

    • Plan for Satellite DAB business with Toshiba

Lee, Kark-Bum


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Convergence trend : Ubiquitous

  • Ubiquitous computing

    • Existed simultaneously at any place and any time

    • Invisible network : Person – Computer – Object

  • IT companies’ strategy for Ubiquitous era

    • Sony : ‘Ubiquitous value network’

    • Sharp/Toshiba/Hitachi/NEC : Focus on developing core technology for ubiquitous network

    • AT&T : Ultravailable computing (Focus on Global e-business)

    • IBM : Deep computing, automic

    • Microsoft : Smart MoveX, Easyliving – new living space creation

Lee, Kark-Bum


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Policy Implication

  • Status of Korea broadcasting and communication policy

    • Separation of policy and regulation institute of broadcasting and communication

    • Regulation for each service and media is mixed and inefficient

    • Separated by three regulation institutes : Broadcasting committee, Ministry of culture and tourism, Ministry of Information and Communication

  • Foreign countries’ action

    • Integration of broadcasting and communication policy as well as regulation institute

    • Italy : Integration of regulation institute (Autorita, 1997)

    • Japan : Jurisdiction of communication and broadcasting by Ministry of Home Affairs (2000)

    • Great Britain : OFCOM (Office of Communication, 2000.12)

Lee, Kark-Bum


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Policy Implication II

  • Suggestion

    • Promoting convergence of broadcasting and communication

      - Convergence of regulation institute

      - Consistent support policy for new market creation

      - Abolition of unnecessary regulation and attract private investment

      - Maximum financial and taxation support in promising area

      - Positive support in industrial level to promote related industry

      2. Redefine the concept of communication and broadcasting

      3. Consolidation of regulation institute for communication market entry of broadcasting service

Lee, Kark-Bum


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Policy Implication II (continue)

  • Suggestion

    4. Revision of broadcasting law

    - Introduction regulations for satellite DAB and digitalization of broadcasting

    - Regulation appeasement policy for activating T-commerce through TV

    5. Short-term : Optimization of work process efficiency by close mutual cooperation among related institutes within present institution and law

    6. Mid and long-term : Adjustment of separated policy, institution and law related to communication and broadcasting

    (* 5,6 suggested by S.C.Lee, minister of MIC)

Lee, Kark-Bum


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