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Cooperatives in Local Food Systems. Elisabeth Howard November 20, 2003 UW Center for Cooperatives Brown Bag Series. Cooperatives in Local Food Systems. 1. Local Food Systems 2. One Area of Research: Institutions 3. My Masters Thesis Topic. Local Food Systems.

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Cooperatives in Local Food Systems

Elisabeth Howard

November 20, 2003

UW Center for Cooperatives Brown Bag Series


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Cooperatives in Local Food Systems

1. Local Food Systems

2. One Area of Research: Institutions

3. My Masters Thesis Topic



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The biophysical and socioeconomic processes and relationships involved in the production, processing, distribution, marketing, consumption and disposal of food.


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relationships involved in the production, processing, distribution, marketing, consumption and disposal of food.Where are we then?…”


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“…We are embedded in a global food system structured around a market economy which is geared to the proliferation of commodities and the destruction of the local…”


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“… around a market economy which is geared to the proliferation of commodities and the destruction of the local…”We are faced with transnational agribusiness whose desire to extend and consolidate their global reach implies the homogenization of our food, our communities, and our landscapes…”


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“…We live in a world in which we are ever more distant from each other and from the land, and so we are increasingly less responsible to each other and to the land…”


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“… from each other and from the land, and so we are increasingly less responsible to each other and to the land…”Where do we go from here?…”


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“…How can we come home again?” from each other and from the land, and so we are increasingly less responsible to each other and to the land…”

(Kloppenberg, Stevenson, Hendrickson, 1996)


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“In addition to yield potential, economic feasibility depends on the availability of outlets for the produce, the market price, and the cost of production.”

(Colette & Wall, 1978)


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Farmers Markets depends on the


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Community depends on the Supported Agriculture (CSA)


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On-Farm Markets depends on the


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Grocery Stores depends on the


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Restaurants depends on the

"We strive to work with ingredients that are cultivated in accordance with their natural cycles, and are grown in their native and adapted soils."

“Our inspiration is drawn from French and American cuisines, spotlighting locally grown, organic ingredients.”


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Food Service depends on the


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One area of research: depends on the How do farmers sell to local institutions?(grocery stores, restaurants, food service)


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Between Farm and Institution depends on the

Essential Intermediate Functions

  • Cultivate relationships

  • Brokerage

  • Processing

  • Distribution

Who does this?1. Non-Profits2. For-Profits3. Government Agencies4. Cooperatives


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Red Tomato depends on the

  • 1998, Canton, MA

  • Act as broker/distributor

  • Sell to grocery stores

  • Goal: To “reinvent local food systems”


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Project Farm Fresh Start depends on the

1994, Hartford, CT

Farms sell to school district food service

Local wholesaler coordinates purchasing


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West Des Moines, IA depends on the

Loffredo Fresh Produce Company

Iowa Farm Bureau Dining Facility


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DOD Fresh Produce Program depends on the (North Carolina, Kentucky, New Jersey, others)Farm-to-School

  • Coordination between state Departments of Agriculture and US Department of Defense

  • Use existing market expertise, quality assurance, and procurement and distribution systems


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1997, one school district depends on the

Wash, chop, bag, weigh, deliver

2001, 15 school districts, 3 states


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Postville, IA, 11 members depends on the

Sell to group shelters, hospitals, nursing homes, health care facilities, school district, college, restaurants

Online ordering

Wash, process, deliver


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South-central WI, 23 farms depends on the

Sell to high-end restaurants in Madison, Milwaukee, Sheboygan and Chicago area

UW food service

Madison Metropolitan School District Food Service


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Collaboration between UW, MMSD food service, local farmers, parents, teachers, community members

Pilot project in three Madison schools in fall of 2003

Local ingredients from Home Grown Wisconsin in new menu options

Special event meals


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Thesis Topic parents, teachers, community members


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Compare Local Produce Marketing Options parents, teachers, community members

Farmers Markets

On-Farm Markets

CSA

Institutions (restaurants, food service, grocery stores)

Based On:

Access

Expected Returns

Price Risk


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ACCESS parents, teachers, community members


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EXPECTED RETURNS parents, teachers, community members


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PRICE RISK parents, teachers, community members


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Methods parents, teachers, community members

  • Personal interviews with farmers in south- central Wisconsin

    - Two different samples

    - Criteria


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Qualitative questions parents, teachers, community members (access, methods,objectives, obstacles, reasons)Quantitative questions (prices & costs) using five crops: carrots, tomatoes, potatoes, strawberries, salad mix


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Simulate Model of Typical Farm parents, teachers, community members- Use price and cost information - Look at dynamic effects of changing certain variables (market access, risk aversion, etc.)


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Expected Results parents, teachers, community members

Access to local markets will be an issue

Farms use strategic mix of marketing options


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Considerations: parents, teachers, community members

What is “local”?

Geography


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Who will find this useful? parents, teachers, community members

  • Farmers

    - Help in sorting out decisions about production and marketing

  • Those who promote local food systems

    - Are there inefficiencies or infrastructure needs that could be addressed


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Feedback parents, teachers, community members


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