Chapter 19   Managing Integrated  Marketing Communications by

Chapter 19 Managing Integrated Marketing Communications by PowerPoint PPT Presentation


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Integrated marketing communications is a way of looking at the whole marketing process from the viewpoint of the customer.. Kotler on Marketing. Chapter Objectives. Advertising. Personal Selling. The Marketing Communications Mix. Elements in the Communication Process. SENDER. Figure 19.2: Steps in Developing Effective Communication.

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Chapter 19 Managing Integrated Marketing Communications by

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