Behavioral Targeting with Tacoda. Recency, frequency and volume of visits to content relevant to an interest Active searches for information relevant to the interest Use of tools (e.g., product configurators, loan calculators), surveys and quizzes, etc.
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Recency, frequency and volume of visits to content relevant to an interest
Active searches for information relevant to the interest
Use of tools (e.g., product configurators, loan calculators), surveys and quizzes, etc.
Ad interactions (clicks, downloads, demo views, games played, etc.)Behavioral audience segments are built on observable behaviors such as:
Business & Technology to an interest
More than 700 sites are TACODA enabled
* Estimated total unique visitors, comScore Media Metrix, May 2004
News & Information / National, Regional, Local
Special Interest & Communities
From the most respected media companies
Behavioral targeting is about to an interestpeople, not pages.
The ad targets the person, not the page.
E-Mail Products to an interest
Solo E-Mail Blast Example: to an interest
azcentral.com Opt-In Emails to an interest
Email Specifications to an interest
Opt-In Email Blasts
Email Marketing Tips to an interest
When you write your subject lines, you basically have 3 choices:1) You can make an announcement or give news. (i.e. "IMC shows affiliates how to write killer subject lines")2) You can make the reader curious. (i.e."IMC gives affiliates this secret marketing strategy...")3) You can emphasize how the reader will benefit from opening your e-mail. (i.e. Discover tips for writing subject lines that will increase your affiliate sales.)Out of these 3 techniques, you will always be most successful if you write subject lines that state a clear benefit and tell the reader exactly how they are going to save money, save time, make their life easier, etc... by opening and reading your e-mail.If you can state a benefit AND create curiosity, so much the better! (i.e., Discover this proven marketing strategy that will increase your affiliate sales!)