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VoteMatch Europe 2004 - the making of -. Jochum de Graaf, Project Manager Instituut voor Publiek en Politiek (Dutch Centre for Political Participation) June 2004. Set-up presentation. History of StemWijzer History of Wahl-O-Mat Significance of voting tests Explaining the method.

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VoteMatch Europe 2004- the making of -

Jochum de Graaf, Project Manager

Instituut voor Publiek en Politiek

(Dutch Centre for Political Participation)

June 2004


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Set-up presentation

  • History of StemWijzer

  • History of Wahl-O-Mat

  • Significance of voting tests

  • Explaining the method


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StemWijzer History

  • 15 years; civic education

  • First publishing on paper; ‘psycho-test’ illustrated magazines

  • Digital publication, disketts; Sales in bookshops

  • First publishing internet 1998; 2000 Internetdomain;

  • ‘All’ elections in the Netherlands; Germany since 2002 , Switzerland 2003, Europe 2004


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StemWijzer Internet-results

  • Parliamentary elections 1998 : 6500 recommendations

  • Provincial-elections 1999; 10 versions: 30.000 recommendations

  • Municipal-elections 2002: 9 versions, over 100.00 recommendations

  • Parliamentary-Elections 2002: 2.035.284 recommendations, 11 weeks

  • Parliamentary-Elections 2003: 2.227.686 recommendations, 7 weeks


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Wahl-O-Mat-results

  • Start 26th August 2002

  • Final results 22nd September 2002: 3.6 million visitors

  • Presentation in Harald Schmidt-Show SAT 1, RTL "aktuell" and ZDF "Reporter"

  • More than 7.000 emails (90% positive)

  • Numerous didactic and content efforts - especially in the field of education

  • Tremendous experience in Scoolbus-Tour

  • Presscoverage worldwide - all positive and stimulating


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Publicity StemWijzer/Wahl-O-Mat

  • Pressconference with candidates

  • Copies on (election-)sites media; ministery of interior and providers

  • Cooperation with media: Format in tv-programm, talkshow guests do the test, role in party leaders-debate

  • Didactic material; schoolbustour; use in campaigns, meetings and debates


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Essence of Election-Tests

  • Educational tool

  • No prediction of election-results

  • Online Surveys in the Netherlands and Germany:

    • 80 % a (very) trustfull instrument

    • 1/3 does get recommendation on the expected party

    • 50% extra does get recommendation in the “political family”

    • 4% does change their choice on behalf of the test


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Surveys 2003 (Universities Tilburg and Düsseldorf)

  • Recommendation just one of the reasons for site visit

  • Most important reason for site visit : get to know more about programmatical differences and indifferences political parties resp. test political preference

  • People like the ‘surprise-effect’; confirmation and/or reason to discuss


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Electoral significance of VoteMatch

  • Educational: to enlarge the knowledge on parties, their agreements and disagreements; help voters to make a choice in election time

  • Visitors do take list of recommendations less serious than parties

  • Election-tests are not a useless game: they will change the election campaign profoundly

  • Counteracts ‘drama-democracy’, ‘media-democracy


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The making of VoteMatch.net

  • Independant, non-partial redaction

  • Analysing party-programms

  • Selection statements (longlist ca. 45); balance of all election-themes and of all party-themes

  • Parties authorise their points of view

  • Answers parties and statistical test: final selection (25 - 30 Thesis)

  • Programm tested by panel

  • Concept fit to any parliamentary election


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Procedure

  • Building of a ‘national‘ team (project management, editing, publicity)

  • Consultance and support from experienced projectteam from IPP

  • Training ‘national‘ teams in two workshops: 1. How to make a VoteMatch 2. How to launch a VoteMatch


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Editing

  • Selection of themes: the 10 to 12 fields political parties do cope with in their electionprogramms

  • Comparing partythemes with results of general public opinion-research

  • Testing themes and thesis in a panel of young voters


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Selecting Thesis

Selection Longlist of 40- 50 Thesis. Criteria:

  • Thesis are derived from partyprogramms

  • Thesis are relevant und characteristic for parties

  • Thesis do ballance all relevant electionthemes

  • Thesis are sharp, short, understandable, do emphasize to take side

  • Thesis are coming from all parties

  • Thesis do have a good spread ‚left-right‘, ‚negative- positive‘

  • Thesis do ,discriminate‘, divide between parties








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Presentation StemWijzer 2003

Start of the electioncampaign 2003, The Hague December 3rd, 2002. Politicians of all contesting parties test the StemWijzer and get their own recommendation what to vote.


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