:
Download
1 / 36

Брендированный контент: next step - PowerPoint PPT Presentation


  • 211 Views
  • Updated On :
  • Presentation posted in: Travel / Places

Брендированный контент: next step . Немного идеологии. Почему все чаще при использовании традиционных методов продвижения формальный контакт с брендом есть, а восприятия - нет?. Традиционные рекламные форматы не захватывают внимание аудитории (эффект «баннерной слепоты»)

Related searches for Брендированный контент: next step

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

Брендированный контент: next step

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


: next step


, - ?

  • ( )

  • product placement


?

,

?

  • ,


, brand message

,

,

Product placement


Branded content

  • Branded content ( ) *,

  • Branded content

    • , ,

    • () , ,

    • ( 100%)

* , , - , .


Branded content



: + +

  • Livejournal 40+ . ( 300 . )

  • . 730 .

  • 2/3 -, **

  • rutube.ru 1,5 . .

  • 2 . ( 2007)

  • -: 78%

  • 2008: 10 .*

  • 61% - 2006 (Romir)

*. ( 2007 )

** Advertising.com( 2007 )


-!

:

  • 5 6-

  • travelogue (www.pobeg.rambler.ru) online

  • -

  • : () -


-


-: 3 500 000+

  • O2T: 2 000 000+

  • : 1 500 000+

    PR- : 230 000+

  • LiveJournal

  • Sostav.ru, mediarevolution.ru

  • ,

  • Subscribe

    1 000 000+

    : 4 730 000+ ( )

    : 3 700 000+


  • ( ): 243

  • -: 37

  • : 1 422

  • : 3 010

  • :1 000 000+

  • :3 000 000+

  • , : 350 000+

    - :

  • SonyEricsson: 30 000 000+

  • AmericanExpress: 31 000 000+

  • Heineken: 31 000 000+


Fashion trip 2009


  • 2006 6 000 000

  • 2007 9 300 000 (+21%)

  • 2010 15 600 000 *

* ""


*, 1015% !

- 6,7%

- 2- ( )**

*

** IRG


2009!


Shopping trip

--

!

!

!


  • - 5 , . !

  • .

  • -c .

  • .

  • .

  • , !


.

, , , .

, .

Its not just for fun!


5- 5

5 - 5 5

:

  • : 100 (discount)

  • : 300 (mass-market)

  • : 1 000 (middle-up)

  • : 5 000 (luxury)

  • : 10 000 (couture)


:

    • ( 2 : ; ; ; )

    • / (, ; 2-3 (, , ); ; )

  • -:

    • ( ( , ); ; )

  • -:

    • (" )

    • / (", , " : , , , )

  • -:

    • ( ; )

    • ( ; )

  • 2- ,

    • ( fashion- c. )

    • / ( )


2-

. -, .

-, .

. .. - ( -) , , , ( ).


( ). , , .

. . . Sex and the city, , , , , .

. , , , dress- , , .

. .


: draft

:

  • - (- )

  • (fashion , , )

  • / ( )

  • ( )


:

  • ()


-

( )



Timeline


-


-

Point of style

  • .

  • * ( ) Fashion trip.

  • 60 .

  • 5 , .

* (20:00-21:00), Point of style , , , , .


-

Fashion trip-report Fashion TV ( -)

  • FTV backstage- ( ).

  • ( 2-3 ) , , .

  • 60 ( 5 ).



:


:

()

  • 500 000 700 000-

  • 100 000

  • 2 500 000 3 000 000 -

    (opportunity to see):

  • Afisha.ru 1300000+

  • 1500000+

  • Fashion TV 4500000+

  • Glamour 1400000+

    TOTAL: 8700000+ ( , PR )


  • Product placement -

  • ()

  • product placement:


!


ad
  • Login