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Gamepipe Media Kit. Why Everyone Likes Online Gaming. Games are Entertaining. 20.4 billion minutes are spent gaming each month* Over 84 million unique users visited online gaming sites in December 2003** *Source: Comscore/Media Metrix **Source: Gartner Group. Popular and Sticky.

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Why everyone likes online gaming l.jpg

Why Everyone LikesOnline Gaming


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Games are Entertaining

  • 20.4 billion minutes are spent gaming each month*

  • Over 84 million unique users visited online gaming sites in December 2003**

    *Source: Comscore/Media Metrix

    **Source: Gartner Group


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Popular and Sticky

  • Websites hosting games are among the “stickiest and most highly trafficked on the Internet,” according to a report by media technology strategists KPE, part of Internet advertising firm Agency.com


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Online Games Growth

  • In 1995 Hasbro released Internet Monopoly, which is still a bestselling game

  • By 1996, 20 Million American homes had internet connectivity*

  • By1999-2000 there were many growing games and gaming portal sites on the Internet

    *Source: Comscore/MediaMetrix


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Consolidation

  • By 2000/2001 corporations raced to obtain the most market share in the online games world.

  • Unique users on gaming sites increased by 1.4 million between 2002 and 2003*

  • Gaming sites merged into gaming conglomerates

    *Source: Comscore/MediaMetrix


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Users Wanted More!

  • The consolidations led to an online games world with fewer options

  • People had no choice but to play at EA, Yahoo, Sony, ESPN, and MSN GAMES

  • We created Gamepipe because we knew users wanted more


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No Longer a “Pipe” Dream

  • A graphically scrollable casino floor and interactive environment

  • Live MP3 Digital Audio

  • 24-bit graphics

  • Multiplayer slot machines

  • Live avatars who play!

  • Classic casino games, new word games and puzzles


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Interactive Games

  • Poker, Slots, Bingo, Craps, Roulette and More!

  • Solo, multiplayer and tournament play

  • Call other players on the “casino phone”


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Growth

  • Gamepipe opened this year with a call to 20-30 beta testers to come in and test the site

  • After the first 3 days there were over 1000 people registered!

  • Gamepipe is on track to have over 300,000 registered users by the close of month #2


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How Much Time Do People Spend on Popular Websites? Comscore/Media Metrix data shows “average minutes per user per month” as follows:

  • EA Online 43.5

  • AOL 32.4

  • Yahoo 28.3

  • MSN 23.4

  • E-Bay 19.4

Stickiness and Frequency

  • High interactivity plus team-play community games environment creates long user sessions and many return visits

  • Average user visit is 91 minutes

  • Users visit up to 2-3 sessions per day


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Gender Demographics Comscore/Media Metrix data shows “average minutes per user per month” as follows:

  • 51% of all users are Female

  • 49% of all users are Male

  • Both male and female targeted offers work well

  • Source: Gamepipe User Statistics


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Income Demographics Comscore/Media Metrix data shows “average minutes per user per month” as follows:

  • Majority of users are married – higher household income

  • Over 55% make $50K and above

  • Source: Gamepipe User Statistics


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Age Distribution Comscore/Media Metrix data shows “average minutes per user per month” as follows:

  • Older demographic means higher incomes/more leisure time

  • 74% are ages 40 and above

  • Source: Gamepipe User Statistics


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Advertising Opportunities Comscore/Media Metrix data shows “average minutes per user per month” as follows:


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Gamepipe Registration Comscore/Media Metrix data shows “average minutes per user per month” as follows:

  • Registration is the first step to playing actual games

  • Co-registration Opportunities include:

    • Up to 250 character offers

    • Yes/No format

    • Opt-in


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Banners Comscore/Media Metrix data shows “average minutes per user per month” as follows:

  • CPM/CPC site 468x60 banners

  • Placements: Run of Site or targeted to specific games


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Game Sponsorships Comscore/Media Metrix data shows “average minutes per user per month” as follows:

Table Games

Customized Slots


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Monster Banners Comscore/Media Metrix data shows “average minutes per user per month” as follows:

  • Monster banners appear during game downloadsSize: 500x350

  • Placements: Run of Site or targeted to specific games


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Product Placement Comscore/Media Metrix data shows “average minutes per user per month” as follows:

  • With over 30 virtual casino floors there are many spots for integrated virtual product placements

  • Can target selected games to match selected game user demographics

  • Reach female audiences via bingo and word games

  • Reach male audiences via poker and blackjack


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Contact Us Comscore/Media Metrix data shows “average minutes per user per month” as follows:

Gamepipe, LLC

3000 Whitney Ave Suite 106

Hamden, CT 06518

[email protected]

203-248-3900


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