American Marketing Association CHAPTER PLAN 2004-2005. P L E A S A N T V I L L E. Table of Contents. Our Vision……………………………..……….….......3 Strengths and Weaknesses………………………….4 Chapter Operations……………………….…………..5 Membership…..……………......................................6
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Strengths and Weaknesses………………………….4
Community Service and Fundraising ………....…..10
Calendar of Events………………………………......11
Note From the President
Dear AMA Colleagues,
Welcome to the 2004-2005 Chapter Plan of Pace University- Pleasantville! I have been involved with this Marketing Association for nearly three years and am delighted to be the current President. I want our chapter to exceed the level of success attained in the past and I genuinely believe that that the vision our executive board has created will lead our chapter to unsurpassed success. In only our second year as an AMA Chapter we have much to be proud of. PUMA is currently one of the leading organizations on campus for event programming. In addition we have built strong relationships with faculty, staff, and professionals allowing us to place a strong emphasis on helping members better understand the marketing profession so that they will be prepared to attain their professional goals.
This Chapter Plan clearly outlines our chapter’s goals and the steps we are taking to achieve those goals. With passionate leaders at the helm of our chapter I believe Pace University- Pleasantville will serve as an exemplary chapter.
Goal: To increase and maintain student membership in the organization.
Objective: 1) To attract new members from the freshman, transfer, and
2) To encourage current members to take on larger roles within
3) To increase regular membership from 18 to 40.
4) To build AMA membership from 11 to 20.
Semi-annually PUMA partakes in a University Club Fair. This event provides tremendous exposure for our association to the entire Pace University community. The officers and advisors of PUMA are available to discuss events planned for the current semester and are able to answer any questions or concerns that students may have.
PUMA is currently working with the Lubin School of Business Advisement office to obtain the email addresses of current freshmen and transfer students, so that executive board members can personally invite them to come sit in on a meeting.
EXPANDED EXECUTIVE BOARD
In an effort to increase involvement among current members we have recently delegated responsibilities by expanding our executive board to include a community-service director, a fundraising director, and a PR director.
University 101 is required course at Pace University for entering freshman. Executive board members will work with the professors of this course to introduce freshman students to the opportunities offered by PUMA. This will be an effective way to attract members of the freshman population.
AMA members at the 2004 Collegiate Conference
Internal Goal: Increase communication between Executive Board and
Internal Objective: To create a constant flow of information to members.
External Goal: To increase awareness of PUMA and its activities throughout
External Objective: To inform potential members about PUMA activities on
a timely basis.
PUMA has an email list consisting of both current and past members. We utilize e-mail to communicate announcements, event reminders, and internship opportunities.
This year we created a website exclusively for PUMA- Pleasantville so that all members can have a quick reference to all events. The website also is a great tool that allows us to show those outside the organization what we do. We are also planning to have our website linked to the Pace University homepage. (www.webpage.pace.edu/pumaplv)
PUMA- Pleasantville has access to the Blackboard Learning Community where a new section is solely devoted to students with marketing majors. This tool allows PUMA to communicate via email to all members of the students body who have a stated interest in marketing. This will significantly raise awareness of our organization to students in our target audience.
Banner created by AMA members for the Pace University Fest
Goal: To provide students with different kinds of opportunities to interact with professionals who work in different facets of marketing.
Objective:1)To bring professionals from the field of Marketing into our
meetings to give students a perspective into the workplace.
2) To provide events to visit professionals in the field and at
LUNT SAUSVILLE BUREK ADVERTISING
Bob Lunt, a senior partner from Pelham, NY introduced many students to the world of business to business advertising. He shared advertisements his firm has created for Unilever.
Naomi Koller, an independent marketing consultant and Pace University graduate, spoke to students about her career path and the various positions she has held that began with sales. She stressed the importance of transferable skills.
Alan Kellam from Pleasantville, NY, principal and founder of the agency, spoke about his business mission and objectives and discussed the importance of strategy development and integration. He also showed commercials that his firm has executed in the past. Mr. Kellam was a great asset in familiarizing students with the advertising industry.
JORDAN ANDERSON ADVERTISING
Alan Weiner, a marketing manager from NYC, will speak to students about his past professional ventures as well as his current position. He will share with students advertisements and direct mail brochures that his firm has created for Harley Davidson of Danbury, CT and others. He will also present an internship opportunity to students.
Steve Mora, a marketing manager in the entertainment sector will visit PUMA from NYC. He will discuss his perspective on the marketing industry and will talk about the book he recently wrote.
ADVERTISING CLUB OF WESTCHESTER
PUMA attended a professional meeting with the Advertising Club of Westchester. The meeting provided advice on how to reward your firm’s talents and how to impress your clients by becoming a winner at the Big W. Past Big W winners showcased their work ranging from print ads to website creations. PUMA will attend another Ad Club event again in the spring semester.
VISIT TO A LOCAL ADVERTISING PROMOTION AGENCY
In the spring semester PUMA intends to visit a local ad agency. This will expose students to the actual environment in which marketers thrive.
Goal: To present students with opportunities to gain professional skills,
augmenting the skill activities that occur in class, so they will be
prepared for career and internship opportunities.
Objective: To provide students with skill building experiences.
SCHMOOZING 101: THE ART OF SMALL TALK
This event helped students understand the importance of schmoozing and showed how students can use this invaluable tool in various situations. Master “schmoozers” shared their secrets on being effective, confident, and prepared communicators. Members of PUMA presented skits that provided a fun demonstration of how NOT to schmooze. At the conclusion of the program students were able to practice their new schmoozing skills with faculty and fellow students. Participants even learned how to create their own “I-formercial”
JOBS IN MARKETING WORKSHOP
A representative from Pace University\'s Co-op and Career Center introduced students to various diverse jobs available in the marketing field. She also presented internship opportunities within various firms across the tri-state area.
POWER INTERVIEWING WORKSHOP
This event will teach members to build top-notch resumes and interviewing techniques. Students will also have the opportunity to have a mock interview where professional recruiters will evaluate their performance.
ALUMNI MENTOR PROGRAM
Through the Co-op and Career Center PUMA members will be able to seek out professionals in various fields of marketing. Pace graduates have specifically volunteered to provide information to students regarding their specific occupations. Through this program students will have opportunity to shadow their mentor to experience first hand what a day in the field is like.
Goal: To raise community service participation amongst members.
Objective: To determine what community service events members are
In addition to always encouraging members to offer ideas of events they wish the association to organize, PUMA presents its members with a list of community service ideas and allows members to vote on what they are interested in doing. The following is a list of events voted on by members:
BREAST AND OVARIAN CANCER WALK IN YORKTOWN, NY
ROSE SALES TO BENEFIT AMERICAN HEART ASSOCIATION
FOOD DRIVE FOR THE FOOD P.A.T.C.H OF WESTCHESTER
TEXT BOOK DRIVE FOR WOMEN IN INDIA
Goal: To generate funds to cover the expenses incurred by events and to also raise money to send members to the AMA Collegiate Conference.
Objective: To implement creative fundraising events.
LiveSTRONG Bracelet Sales
Realizing that the LiveSTRONG bracelets, designed for Lance Armstrong’s fight for cancer, are in high demand PUMA felt that selling these bracelets would be an excellent way to raise money. Half of the proceeds go to the Lance Armstrong foundation and the other half goes to PUMA.
We plan to sell home baked goods in the Kessel Campus Center during the University “common-hours.” Classes are not scheduled at these times resulting in heavy traffic in the campus center.
FACULTY VS. STUDENTS BASKETBALL GAME
We feel a faculty vs. students sporting event would be a creative way to raise money for the organization. Spectators will be charged admission.
7 University Career Fair
11 Executive Board Meeting
26 Spring Club Fair
TBA Mock Interviewing
2 Welcome Back Meeting
8 Executive Board Meeting
14 Rose sales to benefit the American
16 Advertisement Contest #3
21- 23 Bake Sale
23 Guest Speaker: TBA
TBA Enrollment Management
TBA Ad Agency Visit
8 Executive Board Meeting
9 Advertisement Contest #4
14-18 Food Drive for the Food
P.A.T.C.H of Westchester
16 Guest Speaker: TBA
17 Student vs. Faculty Basketball
TBA Advertising Club Of Westchester
12 Executive Board Meeting
14-17 AMA Collegiate Conference
26 Executive Board Meeting
TBA Etiquette Dinner
4 Faculty recognition plaques
4 Outstanding member awards
10 Executive Board Meeting
8 Fall Club Fair
13 Website Launch
14 Executive Board Meeting
23 Advertising Club of Westchester Meeting
29 Guest Speaker: Bob Lunt of Lunt Sausville Burek Advertising
30 Schmoozing 101: The Art of Small Talk
30 Faculty Dress Down Day for Breast and Ovarian Cancer
3 Breast and Ovarian Cancer Walk at FDR Park in Yorktown, NY
7 Homer S Pace Medal Dinner
12 Executive Board Meeting
22 Pace University Spirit Competition
23-24 University Fest
27 Guest Speaker Naomi Koller
30 Open House
3 Jobs in Marketing Workshop
3 Advertisement Contest #1
9 Executive Board Meeting
15-19 LiveSTRONG Bracelet Sales
17 Guest Speaker: Alan Weiner of Jordan Anderson Advertising
18 Advertisement Contest #2
6-10 Food Drive for the Food P.A.T.C.H. of Westchester
8 Guest Speaker: Steve Mora of Infinity Broadcasting
13 Book Drive Co-Sponsorship with Psi Chi
14 Executive Board Meeting
15 Personal Business Cards issued to students