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KSM Consultants. Rishabh Ranjan Zawar Qazi Rakesh Sharma Bhavna Kumar. Overview. Industry Overview Competitive Landscape Ikea New Strategic Thinking Over the Horizon Conclusion. Industry Overview. Competitive Rivalry Fragmented Industry 14.2% controlled by top 10

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KSM Consultants

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KSM Consultants

Rishabh Ranjan

Zawar Qazi

Rakesh Sharma

Bhavna Kumar


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Overview

  • Industry Overview

  • Competitive Landscape

  • Ikea

  • New Strategic Thinking

  • Over the Horizon

  • Conclusion


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Industry Overview

  • Competitive Rivalry

    • Fragmented Industry

      • 14.2% controlled by top 10

      • Leads to highly competitive markets

  • Threat of New Entrants

    • Economies of Scale

  • Supplier Power

    • Fragmented industry leads to low supplier power

    • 1800 suppliers in more than 50 countries

  • Profit potential is high


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Competitive Landscape

  • Two major categories

    • Low end retailers

      • Heavy price competition leads to low margins

      • Price-Sensitive customers

      • Low Customer service

      • Office Depot, Costco, Wal-Mart

    • High end retailers

      • High customer service

        • Sales Consultant

      • Easy Payment options

      • High inventories

      • Ethan Allen, Jordan’s


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Ikea

  • Goals

    • 50 stores in the US by 2013

    • Increase market share

      • Sales turnover


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Ikea (cont.)

  • Strengths

    • Brand Recognition

    • Low prices

    • Low Cost

    • Convenience

      • Furniture available for decent living

      • Childcare, restaurant/café, paper, pencil

  • Weaknesses

    • Product Quality

    • No assembly help, delivery, interior design


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New Strategic Thinking

Future

Product-Service Mix

International Expansion

Shift Strategies

Present

Pure Product Strategy


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Over the Horizon

Customers

Transform customers experience

  • Better quality products for high end consumers

    • Include interior decorating services

      Products and Services

      Compare IKEA products and services with competitors

  • Low End – Walmart – prices are acceptable so no change required

  • High End – Ethan Allen – customer service comparable, but need to cater to high end customers


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Over the Horizon (cont.)

Key Metrics

Reduce Average Inventory and Increase Sales

  • Increase Gross Profit Margin

  • Increase Inventory Turnover

    • JIT

      Industry Dynamics

      Anticipate and exploit industry changes

  • New technology – be first mover

  • Spread to newly developing countries like China and India

    • Rising urban middle class incomes

    • Existing supplier relationships can be developed

      Tectonic Opportunities

      Supply to Local vendors


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Over the Horizon (cont.)


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Conclusion

Opportunities

  • International Expansion

  • Target new customer segments

  • Add distribution channels


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