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KSM Consultants. Rishabh Ranjan Zawar Qazi Rakesh Sharma Bhavna Kumar. Overview. Industry Overview Competitive Landscape Ikea New Strategic Thinking Over the Horizon Conclusion. Industry Overview. Competitive Rivalry Fragmented Industry 14.2% controlled by top 10

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Presentation Transcript
ksm consultants

KSM Consultants

Rishabh Ranjan

Zawar Qazi

Rakesh Sharma

Bhavna Kumar

overview
Overview
  • Industry Overview
  • Competitive Landscape
  • Ikea
  • New Strategic Thinking
  • Over the Horizon
  • Conclusion
industry overview
Industry Overview
  • Competitive Rivalry
    • Fragmented Industry
      • 14.2% controlled by top 10
      • Leads to highly competitive markets
  • Threat of New Entrants
    • Economies of Scale
  • Supplier Power
    • Fragmented industry leads to low supplier power
    • 1800 suppliers in more than 50 countries
  • Profit potential is high
competitive landscape
Competitive Landscape
  • Two major categories
    • Low end retailers
      • Heavy price competition leads to low margins
      • Price-Sensitive customers
      • Low Customer service
      • Office Depot, Costco, Wal-Mart
    • High end retailers
      • High customer service
        • Sales Consultant
      • Easy Payment options
      • High inventories
      • Ethan Allen, Jordan’s
slide5
Ikea
  • Goals
    • 50 stores in the US by 2013
    • Increase market share
        • Sales turnover
ikea cont
Ikea (cont.)
  • Strengths
    • Brand Recognition
    • Low prices
    • Low Cost
    • Convenience
      • Furniture available for decent living
      • Childcare, restaurant/café, paper, pencil
  • Weaknesses
    • Product Quality
    • No assembly help, delivery, interior design
new strategic thinking
New Strategic Thinking

Future

Product-Service Mix

International Expansion

Shift Strategies

Present

Pure Product Strategy

over the horizon
Over the Horizon

Customers

Transform customers experience

  • Better quality products for high end consumers
    • Include interior decorating services

Products and Services

Compare IKEA products and services with competitors

  • Low End – Walmart – prices are acceptable so no change required
  • High End – Ethan Allen – customer service comparable, but need to cater to high end customers
over the horizon cont
Over the Horizon (cont.)

Key Metrics

Reduce Average Inventory and Increase Sales

  • Increase Gross Profit Margin
  • Increase Inventory Turnover
    • JIT

Industry Dynamics

Anticipate and exploit industry changes

  • New technology – be first mover
  • Spread to newly developing countries like China and India
    • Rising urban middle class incomes
    • Existing supplier relationships can be developed

Tectonic Opportunities

Supply to Local vendors

conclusion
Conclusion

Opportunities

  • International Expansion
  • Target new customer segments
  • Add distribution channels
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