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Expedia, Denmark & Copenhagen Partnership Update August 27th By Richard Warburton, Expedia Europe. Overview. Sales Overview Air Report SAS sales data Air summary Lodging Lodging Analysis Summary. Expedia Europe 27+ Million Users per Month.

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Expedia, Denmark & Copenhagen

Partnership Update August 27th

By Richard Warburton, Expedia Europe


Overview l.jpg
Overview

  • Sales Overview

  • Air Report

  • SAS sales data

  • Air summary

  • Lodging

  • Lodging Analysis

  • Summary




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Sales Report platform

1: -Sales Overview


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1:- Sales Overview - platformSales to Copenhagen in Campaign Period

Headline = Close to $1m in sales increase to CPH

Total Sales increase by 24% from $3,884,796 to $4,813,438

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th


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1:- Sales Overview - Total Sales to Denmark platform

Headline = $1.1m+ in sales increase to Denmark

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

Total Sales increase by 26% from $4,259,751 to $5,378,700


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2:- Air Sales – CPH ticket sales (excluding US) platform

Headline = CPH bucking trend and growing air by $500k

Air Gross Bookings increase by $497,253 (24%)

Ait Ticket Sales increase by 408 (6%)


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2:- Air - Air tickets by Point of Sale (excluding US) platform

Headline = Growth in all markets especially Italy and Germany




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3:- SAS Data - platformSAS Bookings vs Other Airlines (to CPH)

Headline = Fantastic growth for SAS. SAS is taking big share from other airlines


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3 - SAS Data – platformSAS Sales by Point of Sale

Headline = SAS has sold 774 ADDITIONAL TICKETS IN LESS THAN 3 MONTHS



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3:- SAS data - SAS Gross Sales YOY platform

SAS achieves over $370,000 ADDITIONAL TICKET SALES YOY


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4:- Air - Summary platform

  • CPH air sales increasing by 6% and $500k

  • CPH is bucking trend with air growth in Europe

  • SAS has increased sales by 23% yoy

  • SAS has sold an additional 774 ticket sin Europe alone

  • SAS has increased sales by $370,000 yoy


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5:- Lodging Sales Overview platform

Lodging has increased by $500k + and 736 room nights yoy

Gross Bookings increase by $524,167 (26%)

Room nights increase by 736 (8%)

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th


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5:- platformLodging Overview - Gross Bookings by Point of Sale (CPH)

Sales on increase in terms of revenue

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th


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5:- platformLodging Overview - Room Nights by Point of Sale

Italy, france and Hotels.com top performers.

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th


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5:- platformLodging Overview - Package Numbers increase considerably

Expedia is driving more and more Leisure travellers

*Room Nights booked on Expedia UK, IT, FR, UK up until August 18th


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Lodging Analysis – Share and partners platform

6:- Lodging Analysis – Share and partner results


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6:-Lodging Analysis - Share -Copenhagen Vs other Top 25 City Breaks

CPH is out performing the city break competition

*Room Nights booked on Expedia UK, IT, FR, UK


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Participating Hotels Room Nights YOY Growth City Breaks

Participating Hotels are gaining signficant market share

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

Participating hotels were doing better than non-participating hotels (“like-for-like” means that comparison only included hotels which sold room nights in both Periods)


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Summary in 3 months City Breaks

  • CPH air sales increasing by 6% and $500k

  • CPH lodging growing by 8% and $500k -

  • CPH is bucking trend with air growth / lodging growth for city break destinations in Europe

  • SAS has increased sales by 23% yoy / 774 tickets and $370k

  • Hotel partners participating grow three times as fast as competitors

  • Expedia has provided in excess of 300,000 Euros added value


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