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Expedia, Denmark & Copenhagen Partnership Update August 27th By Richard Warburton, Expedia Europe

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Expedia, Denmark & Copenhagen Partnership Update August 27th By Richard Warburton, Expedia Europe. Overview. Sales Overview Air Report SAS sales data Air summary Lodging Lodging Analysis Summary. Expedia Europe 27+ Million Users per Month.

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slide1

Expedia, Denmark & Copenhagen

Partnership Update August 27th

By Richard Warburton, Expedia Europe

overview
Overview
  • Sales Overview
  • Air Report
  • SAS sales data
  • Air summary
  • Lodging
  • Lodging Analysis
  • Summary
sales report

Sales Report

1: -Sales Overview

1 sales overview sales to copenhagen in campaign period
1:- Sales Overview - Sales to Copenhagen in Campaign Period

Headline = Close to $1m in sales increase to CPH

Total Sales increase by 24% from $3,884,796 to $4,813,438

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

1 sales overview total sales to denmark
1:- Sales Overview - Total Sales to Denmark

Headline = $1.1m+ in sales increase to Denmark

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

Total Sales increase by 26% from $4,259,751 to $5,378,700

2 air sales cph ticket sales excluding us
2:- Air Sales – CPH ticket sales (excluding US)

Headline = CPH bucking trend and growing air by $500k

Air Gross Bookings increase by $497,253 (24%)

Ait Ticket Sales increase by 408 (6%)

2 air air tickets by point of sale excluding us
2:- Air - Air tickets by Point of Sale (excluding US)

Headline = Growth in all markets especially Italy and Germany

3 sas data sas bookings vs other airlines to cph
3:- SAS Data - SAS Bookings vs Other Airlines (to CPH)

Headline = Fantastic growth for SAS. SAS is taking big share from other airlines

3 sas data sas sales by point of sale
3 - SAS Data – SAS Sales by Point of Sale

Headline = SAS has sold 774 ADDITIONAL TICKETS IN LESS THAN 3 MONTHS

3 sas data sas gross sales yoy
3:- SAS data - SAS Gross Sales YOY

SAS achieves over $370,000 ADDITIONAL TICKET SALES YOY

4 air summary
4:- Air - Summary
  • CPH air sales increasing by 6% and $500k
  • CPH is bucking trend with air growth in Europe
  • SAS has increased sales by 23% yoy
  • SAS has sold an additional 774 ticket sin Europe alone
  • SAS has increased sales by $370,000 yoy
5 lodging sales overview
5:- Lodging Sales Overview

Lodging has increased by $500k + and 736 room nights yoy

Gross Bookings increase by $524,167 (26%)

Room nights increase by 736 (8%)

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

5 lodging overview gross bookings by point of sale cph
5:- Lodging Overview - Gross Bookings by Point of Sale (CPH)

Sales on increase in terms of revenue

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

5 lodging overview room nights by point of sale
5:- Lodging Overview - Room Nights by Point of Sale

Italy, france and Hotels.com top performers.

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

5 lodging overview package numbers increase considerably
5:- Lodging Overview - Package Numbers increase considerably

Expedia is driving more and more Leisure travellers

*Room Nights booked on Expedia UK, IT, FR, UK up until August 18th

lodging analysis share and partners

Lodging Analysis – Share and partners

6:- Lodging Analysis – Share and partner results

6 lodging analysis share copenhagen vs other top 25 city breaks
6:-Lodging Analysis - Share -Copenhagen Vs other Top 25 City Breaks

CPH is out performing the city break competition

*Room Nights booked on Expedia UK, IT, FR, UK

participating hotels room nights yoy growth
Participating Hotels Room Nights YOY Growth

Participating Hotels are gaining signficant market share

*Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

Participating hotels were doing better than non-participating hotels (“like-for-like” means that comparison only included hotels which sold room nights in both Periods)

summary in 3 months
Summary in 3 months
  • CPH air sales increasing by 6% and $500k
  • CPH lodging growing by 8% and $500k -
  • CPH is bucking trend with air growth / lodging growth for city break destinations in Europe
  • SAS has increased sales by 23% yoy / 774 tickets and $370k
  • Hotel partners participating grow three times as fast as competitors
  • Expedia has provided in excess of 300,000 Euros added value
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