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Encouraging ACH Sign-up. How an Idaho retailer and loyalty supplier received a patent for signing up loyalty customers to use automated clearinghouse (ACH) payment By Angel Abcede. May 4, 2007. The Challenge.

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Encouraging ACH Sign-up

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Encouraging ach sign up l.jpg
Encouraging ACH Sign-up

How an Idaho retailer and loyalty supplier received a patent for signing up loyalty customers to use automated clearinghouse (ACH) payment

By Angel Abcede

May 4, 2007


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The Challenge

Getting a customer to switch from credit-card payment to a less-costly automated clearinghouse (ACH) debit transaction can be tricky. One remedy is to make the process easier. What follows are the patented steps that Pat Lewis of KickBack Rewards Systems and Oasis Stop N Go, Twin Falls, Idaho, has initiated at his operations.

KickBack personnel, Renee Andrew (left) and Cecilia Sanchez discuss the ACH transaction opportunity.

May 4, 2007


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Step 1: Swipe It

The employee swipes the customer’s loyalty card.

May 4, 2007


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Step 2: Run a Check

She then runs a customer’s blank check through an image reader.

May 4, 2007


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Step 3: Validate It

The customer’s driver’s license or identification receives validation.

May 4, 2007


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Step 4: PIN It

Then the customer picks and punches in a personal identification number (PIN).

May 4, 2007


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Step 5: Print It

An agreement form prints out.

May 4, 2007


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Step 6: Sign It

The customer signs the form and the process concludes.

May 4, 2007


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High Hopes

Lewis (second from left) intends to license the process on a sliding scale depending on industry circumstances.

May 4, 2007


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