Intranets the cluetrain manifesto darlene fichter peter morville for intranets 2001
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Intranets & The Cluetrain Manifesto Darlene Fichter & Peter Morville for Intranets 2001. Darlene Fichter. President, Northern Lights Internet Solutions Intranet Librarian Columnist, Online magazine. Peter Morville. Executive Director, ACIA CEO, Argus Associates

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Intranets the cluetrain manifesto darlene fichter peter morville for intranets 2001 l.jpg
Intranets & The Cluetrain ManifestoDarlene Fichter & Peter Morvillefor Intranets 2001


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Darlene Fichter

  • President, Northern Lights Internet Solutions

  • Intranet Librarian Columnist, Online magazine


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Peter Morville

  • Executive Director, ACIA

  • CEO, Argus Associates

  • Co-Author, Information Architecture for the World Wide Web (O’Reilly)

  • LIS Background

  • Fortune 500 Consulting

  • [email protected]


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A Few Excerpts

  • People of Earth…

  • We Die…

  • But What’s This Got To Do With the Internet?


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Clue Map

  • Organization

  • hyperlinks subvert hierarchy

  • loss of control / power

  • Business as Conversation

  • voice / conversation

  • internet / intranet

  • employees / customers

  • Intranet Design

  • top-down / bottom-up

  • metaphorical firewall

Other Topics

what’s the web for?

experts as guides

documents rule

knowledge management

Wrap Up

ideas

questions

contact me


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  • “Hyperlinks subvert hierarchy.” (clue 7)

  • “Today the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.” (clue 50)


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  • “Hypertext is inherently nonhierarchical and antibureaucratic. It does not reinforce loyalty and obedience; it encourages idle speculation and loose talk. It encourages stories.” (p.xxxii)

  • “The real business is the set of connections among people.” (p.120)


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  • themselves together, outside the org chart. They’re incredibly productive and innovative. They’re telling one another the truth, in very human voices.”While this (loss of control) scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist the urge to “improve” or control these networked conversations.” (clue 47)


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  • the fullest contact possible with the people on the outside.”Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.” (clue 44)


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  • “The Internet/intranet dichotomy reinforces the ‘not invented here’ syndrome that has damaged so many companies. Corporations have long understood that they have to tear down the internal walls that prevent necessary cross-functional communication. Now they have to tear down their external walls as well.” (p.24)


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  • (containing) all the answers but someone who knows where to find the answers.” The Web is a document world…documents are our most richly evolved type of data.” (p.145)

  • “The world of information on the Web is, therefore, a whole lot richer than the domain of database information in both content and structure.” (p.146)


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  • “If you want us to talk to you, tell us something. Make it something interesting for a change.” (clue 75)

  • “We’ve got some ideas for you too: some new tools we need, some better service. Stuff we’d be willing to pay for. Got a minute? (clue 76)

  • “You’re too busy ‘doing business’ to answer our email?” (clue 77)


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Ideas it something interesting for a change.” (clue 75)


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Questions it something interesting for a change.” (clue 75)


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Contact Us it something interesting for a change.” (clue 75)

  • Peter Morville

  • [email protected]

  • Darlene Fichter

  • [email protected]


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