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Climate Change in a World

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Climate Change in a World. YouTube is the dominant online video site. 150,000 – 200,000 videos are uploaded daily SOURCE: http://mediatedcultures.net/ksudigg/?p=163 Hundreds of millions of videos are watched daily Source: YouTube.com

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Presentation Transcript
youtube is the dominant online video site
YouTube is the dominant online video site
  • 150,000 – 200,000 videos are uploaded daily SOURCE: http://mediatedcultures.net/ksudigg/?p=163
  • Hundreds of millions of videos are watched daily Source: YouTube.com
  • 68 million unique users visit YouTube each month Source: YouTube.com
people turn to online video as a source of news
People turn to online video as a source of news

A third of all Americans - and half of those who go online - say they regularly or sometimes watch news programs or video clips on the Web

SOURCE: Key News Audiences Now Blend Online

and Traditional Sources on the Web

Pew Research Center for the People & the Press

August 2008

and it s not just the young
And it’s not just the young…

http://weblogs.hitwise.com/heather-dougherty/2008/04/post.html

what can you learn about climate change from youtube
What can you learn about climate change from YouTube?

30,900 videos tagged

“climate change”

58,800 videos tagged

“global warming”

discussion questions
Discussion questions:
  • How does this video influence the public discussion on climate change?
  • How does this public discussion impact your work?

Share your thoughts

clip 1 climate change
Clip 1:“Climate Change”

Uploaded June 2007 – 1,522,821 views

clip 2 climate change hoax
Clip 2:“Climate Change, Hoax”

Uploaded May 2007 – 192,722 views

clip 3 climate change politics
Clip 3:“Climate Change, Politics”

Uploaded July 2007 – 590,008 views

clip 4 climate change science
Clip 4:“Climate Change, Science”

Uploaded September 2006 – 825,905 views

four media trends
Four Media Trends
  • Citizen Journalism
  • Advocacy Journalism
  • Hollywood Advocacy
  • Humor as Political Commentary
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Thoughts?

Insights?

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