Mtac innovation symposium august 11 2010
Download
1 / 12

Click here to view MTAC Innovation Symposium presentations - PowerPoint PPT Presentation


  • 302 Views
  • Uploaded on

MTAC Innovation Symposium August 11, 2010. 1.  The Future of the USPS and Mail are Not Exactly the Same. Presented by: Maynard Benjamin eServices Consumer –create secure email linked to physical address Create a secure email certification service Create secure postal email box

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Click here to view MTAC Innovation Symposium presentations' - PamelaLan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

1 the future of the usps and mail are not exactly the same l.jpg
1.  The Future of the USPS and Mail are Not Exactly the Same

Presented by: Maynard Benjamin

  • eServices

    • Consumer –create secure email linked to physical address

      • Create a secure email certification service

      • Create secure postal email box

    • Business-create known sender/receiver verification service

      • Develop identity authentication and address verification service

      • Develop hybrid mail service/system open to business

      • Improve Ad/DM ROI by linking addresses and enabling multi-channel marketing

  • Retail Footprint Expansion

    • Provide banking, financial services, payment services

    • Provide other government services (e.g. social security, dmv)

    • Enable other retailers to use post office locations and manage post offices in ther locations

    • Create a communications / community hub with wi-fi, desks, starbucks, etc.

  • Leverage “Last Mile” and delivery capability

    • Deliver/pick-up other goods and services, recycling

    • Grant license for other firms to use mailbox

    • Census, other government agencies


2 extending the role of usps in payments system l.jpg
2. Extending the Role of USPS in Payments System Same

Presented by: Charles Howard (Harte-Hanks)

  • Create Electronic Payment and Presentment

    • Similar to Paypal model

    • Micropayments

  • Hybrid Services

    • Postal Scanning Center

    • Unique personal ID

    • Notification to consumers

    • USPS eReaders – portable mailbox

  • Split FCM into FCM “lite” (commercial vs. consumer)

    • Kiosk: flat rate envelope or box

    • Drop ship commercial

    • Fractional pricing – preserves consumer FCM


Leveraging data to create solutions and value l.jpg
Leveraging Data to Create Solutions and Value Same

Presented by: Bob Rosser, IWCO Direct

  • Sell New Data Sources

    • Leverage value of information surrounding the mail stream

      • Customer Profile Information

      • Operational Data

  • IMb Innovation

    • Adding delivery confirmation to letters & flats; Certified mail to “ the next level”

    • Leveraging USPS as “trusted source”

    • Digital inbox

    • IMb app developer’s toolkit; outside sources drive innovation

  • Customization

    • Service based pricing

    • Corporate wide view of Customers – reward corporation based on total value of portfolio

    • Customer scorecard per vertical/industry; benchmarking success


4 apply technology to improve effectiveness l.jpg
4. Apply Technology to Improve Effectiveness Same

Presented by: David Robison, Pitney Bowes

Lee Garvey, Click2Mail

Challenge: USPS Needs to Rebrand

  • Cross link physical and electronic address; Leverage USPS as the trusted agency (secure)

  • Leverage richness of Imb information, ie. Secure destruction of UAA mail, appeals to customers.

  • Increase business: remove postal barriers; Leverage technology to increase mail; customer engagement


5 restructuring the postal retail network and improving alternate access l.jpg
5. Restructuring the Postal Retail Network and Improving Alternate Access

Presented by: Ernie Rojas

  • Broadening the USPS Retail Role in Parcels

    • Return solution

    • Parcel lockers

    • “Doorman”

    • Access to PO boxes to FedEx and UPS

  • Rent Out Retail Space

    • Utility companies

    • Government agencies – Federal, state and local

    • Cell phone tower locations

  • USPS Franchiser

    • Control Cost

    • Control Service

    • Expand Service

      ** Must have the communications/education/marketing for any of these ideas to be successful.


6 improving partnerships l.jpg
6. Improving Partnerships Alternate Access

Presented by: Wanda Senne

  • Create a new product development organization that engages industry and creates customer-centric growth initiatives

  • Create a USPS “geek squad” (sales) organization that will create tools and resources that industry can use to sell mail

  • Create a program that develops and sustains enterprise-wide understanding of the mailing industry supply chain.


7 the package market growth market share l.jpg
7. Alternate AccessThe Package Market – Growth & Market Share

Presented by: Jody Berenblatt

  • “Fun & Easy”

    • Remove ridiculous rules and regulations (when do you want to get it there ? perfume hazmat)

    • Market to the next generation and to business

    • Everyone else offers payments terms/invoices – close the gap to compete

    • Create consistency in implementing shipper release options

    • Brand Management – Communicate postal strengths (we love our postwoman)

    • We could go on … but we won’t

  • Bundle front-end promotion with backend fulfillment across all existing USPS mail products

    • Cataloguer agrees to use USPS to fulfill orders – offer an incentive

  • Launch Green Initiatives – Recycling Product Offerings

    • Small consumer electronics (Cell phones), ink cartridges

    • Rebate program

    • Flat rate box or bag protective for recycling


8 the future of the usps and mail are not exactly the same l.jpg
8.  The Future of the USPS and Mail are Not Exactly the Same

Presented by: Steve Lopez

  • Collaboration for Public/Private Partnerships (PPP)

    • (transportation, gov’t services/retail)

  • Direct Mail (DM) Growth

    • (targeted to include digital to physical and physical to digital, more two-way communication, recipient creates demand for DM, focus on parcels, focus on Flats growth, creative formats cut bureaucratic process for new ideas)

  • Customer Total Value

    • (USPS value prop to new clients, use technology to drive personalized messages on USPS website, & all product classes – price by total value to the USPS,)

  • Parcels

    • (Saturday delivery, negotiated pricing , total wave of the future – “New Mail Moment”)


9 enhancing the mail moment by delivering what customers want l.jpg
9. Enhancing the Mail Moment by Delivering what Customers Want

Presented by: Dennis Farley, Red Tag News

  • Advertising campaign to describe unique advantages of mail vs. alternatives (IPost)

  • Leverage physical and online retail space to generate mail volume (Best Buy kiosk; periodicals/catalog kiosk)

  • Offer prospecting rates


10 improving innovation at usps l.jpg
10.  Improving Innovation at USPS Want

Presented by: Chuck Chamberlain & Ty Taylor

Idea : Create a culture of innovation

at USPS


Slide12 l.jpg

Benchmarking Want

Empowerment

Metrics/Measurements

-Rewards

-Recognition

Organization

Structure

  • Community Involvement

  • Employee

  • Customer

  • Partner

Visibility

Identify &

Eliminate

Barriers

Process

Accept

Risk

Tools

Innovation

(Components of Culture)


ad