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2009 BEMA Annual Meeting. The Baking Industry in the Middle East Ali Habaj, Oman Flour Mills Friday, June 19, 2009. Baking Industry in the Middle East. Presented by Ali Habaj CEO Atyab Bakery- Muscat Sultanate of Oman. Baking Industry in the Middle East. Atyab Investment

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2009 BEMA Annual Meeting

The Baking Industry in the Middle East

Ali Habaj, Oman Flour Mills

Friday, June 19, 2009


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Baking Industry in the Middle East

Presented by

Ali Habaj

CEO

Atyab Bakery- Muscat

Sultanate of Oman


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Baking Industry in the Middle East

Atyab Investment

Video Format Not Available


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The Middle East Map

Middle East Map


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Introduction of The Middle East

The Middle East has been a major centre of world affairs. The Middle East is also the historical origin of three of the world’s major monotheistic religions—Judaism, Christianity, and Islam



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Per Capita Wheat Flour Consumption InUSA and other part of the world

FAOSTAT | © FAO Statistics Division 2009 | 13 June 2009


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Baking Industry in the Middle East

Estimated GCC Consumption of Bakery Products

2008- 4.062 US $ Billion

2009- 4.159 US $ Billion

2013- 5.000 app. US $ Billion

Ref: Gobi Internation-2009


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Market Segmentation- Bakery Products in GCC- Ref Gobi 16March 2009

Baking Industries the Middle East


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Baking Industries in the Middle East

Types of Breads

Rukhal

Arabic Bread

Riqaq

Tandoor

Tin Breads

Buns and Rolls

Baguette




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TanduriBread



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Arabic Bread Line

Divider

Arabic/ Lebanese Bread



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Arabic Bread Line

Intermediate Proffer-

Arabic/ Lebanese Bread


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Arabic Bread Line

Sheeter- Arabic/ Lebanese Bread


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Arabic Bread Line

Final Proofer- Arabic/ Lebanese Bread


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Arabic Bread Line

Oven- Arabic/ Lebanese Bread


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Arabic Bread Line

Cooler- Arabic/ Lebanese Bread


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Baking Industry in the Middle East

Bread Market In Middle East

Arabic Bread- 55% app.

Tin Bread, Bun/Rolls, Variety etc-25% app.

Tandori Breads- 10% app

Cake Confectionery and Sweets-10 % app


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Baking Industry in the Middle East

Why we are going for Bakery

Diversification plan

Create new standards in the market

Food strategy of the country

Explore export market


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Selection Procures of Suppliers

1-The manufacturer's reputation

2-The quality of the machinery and its capability to meet performance criteria

3-Competative prices

4-Commitment to the project


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Why US Bakery Plants

Automatic production line

History of quality

Competitive prices

Good support services


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Atyab Bakery Production

1-Arabic Bread Lines

2-Tin or S/W Bread lines

3-Buns/Rolls Line

4-Variety Bread

5- Sweet dough and Cake Confectionery

6- Frozen Dough

7-Arabic and Asian Sweets


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