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16 th June workshop Brussels. Agenda. 10:00 Registration and coffee. 10:30 Welcome and i-Travel overview. 1. 3. 2. 4. 5. 6. 10:45 Keynote Dr Rodolfo Baggio. 11:30 i-Travel the project. 12:00 i-Travel technology and processes. 12:30 Lunch. Agenda.

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16 th june workshop brussels l.jpg

16th June workshop

Brussels


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Agenda

10:00 Registration and coffee

10:30 Welcome and i-Travel overview

1

3

2

4

5

6

10:45 Keynote Dr Rodolfo Baggio

11:30 i-Travel the project

12:00 i-Travel technology and processes

12:30 Lunch


Agenda3 l.jpg
Agenda

14:00 i-Travel building the community

14:30 i-Travel Demonstration

1

3

2

4

5

6

15:15 Coffee Break

15:30 i-travel roadmap for the future

16:00 Closing remarks and questions

16:30 Close


I travel l.jpg
i-Travel

  • Start: Jan 08

  • FP7 Project funded under DG RTD

  • Small-scale collaborative project

  • Funding: 1.4 Million Euros

  • Coordinated by ERTICO ITS-Europe






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Agenda

10:00 Registration and coffee

10:30 Welcome and i-Travel overview

1

3

2

4

5

6

10:45 Keynote Dr Rodolfo Baggio

11:30 i-Travel the project

12:00 i-Travel technology and processes

12:30 Lunch



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i-Travel concept

  • “i-Travel” is an original concept for “the connected traveller” that combines key

  • innovations:-

  • the integration of e-commerce and internet technologies to create the first B2B “eMarketplace”

  • a wide-ranging community of content and service suppliers connect to customers through i-Travel.

  • Provide a platform for a “virtual travel assistant” service that accompanies a traveller before and throughout each journey, providing personalised, context-aware information


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Objectives

  • The specific objectives of the i-Travel project are as follows:

  • • Describe “snapshot” of existing travel and transport services, technologies and stakeholders (WP1)

  • • Identify main traveller scenarios, multi-modal use cases of i-Travel service platform, and requirements (WP2)

  • • Describe main stakeholder operational and business processes and needed cooperation (WP3)

  • • Evaluate standardised technological and architectural options for the i-Travel service platform to enable delivery of context-aware services (WP4)


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Objectives

  • Create organisational models and business tools for the i-Travel supplier community, and begin acquisition of first community members (WP5)

  • • Make a feasibility and risk assessment, and propose a “roadmap for seamless travel services” setting out the milestones and development targets along the path towards deployment (WP6)

  • • Present “virtual demonstration” of i-Travel results, and identify scenarios and strategies for i-Travel demonstrations in major European & developing-country cities (WP7).


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i-Travel Concept

The i-Travel concept is

NOT to develop a single centralised entity that would do everything,

NOT to develop a new travel service provider competing with existing ones

NOT to develop standard HMI or service interfaces

but is rather

A set of open standards allowing connections amongst existing service and information providers

Development of technologies supporting such an open market

Development of technologies supporting location-based and context aware services


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Work structure

WP8 Project management

WP1 SOA

WP5 supplier community

WP2 Use cases

WP3 Process and services

WP4 Architecture

WP7 Virtual demo

WP6 Feasibility and risk


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Work Package details WP1

  • Timing:

    • Q1, Q2 2008

  • Objective

    • Review the service technologies and to create an overview of the environment in which i-Travel is expected to operate. Present relevant standards and technologies and showing existing services and the business model behind the services.

  • Deliverables

    • D1 i-Travel state-of-the-art

  • Participants

    • Logica, CERTH HIT, Tele Atlas, Vlaamse Overheid, ISMB, PTV, ALTEA, ORACLE, Ygomi


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WP2 Use cases, traveller & supplier requirements

  • Timing:

    • Q1, Q2 2008

  • Objective

    • Develop use scenarios and needs for traveller and supplier, leading to use cases, within i-Travel. Identify high level traveller and supplier requirements.

  • Deliverables

    • D2.1 Use cases, traveller & supplier requirements

  • Participants

    • Vialis, DLR, MIZAR, Flemish Government, PTV, Ygomi, Amadeus and TNO


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WP3 Processes and services

  • Timing:

    • Q3, Q4 2008

  • Objective

    • WP 3 analyzed the processes and information exchange behind existing and new services and is prepared WP 4‘s architecture definition.

  • Deliverables

    • D3.1 Process Analysis, collaboration environment and service assessment

  • Participants

    • Amadeus, Mizar, Navteq, Oracle, PTV, TA, Techno, Vlaamse Overheid


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WP4 High level architecture

  • Timing:

    • Q4 2008 to Q1 2009

  • Objective

    • Compile user needs for functional / non functional requirements, Analyse technology options, Propose the i-Travel High Level Architecture, highlighting pros and cons of possible option

  • Deliverables

    • D4.1 i-Travel high level archtecture

  • Participants

    • Oracle, TA, Mizar, Aalborg university, Logica, Ygomi


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WP5 i-Travel community

  • Timing:

    • Q1 2008 to Q4 2009

  • Objective

    • Indentify suppliers to form the prototype eMarketpace

    • Define draft membership conditions covering terms of reference and membership administration

    • Create procedures to market the i-Travel concept

  • Deliverables

    • D5.1 Outlook and conditions for the i-Travel community

  • Participants

    • ERTICO, Altea, IDOM, Vlaamse Overheid


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WP6 Feasibility and risk analysis

  • Timing:

    • Q1 2009 to Q2 2009

  • Objective

    • Analysis of the i-Travel framework

    • Indentify possible threats and success factors for i-Travel

    • Provide recommendations for the i-Travel solution

  • Deliverables

    • D6.1 - Feasibility Study and development roadmap of the i-Travel pilot demonstration

  • Participants

    • Aalborg University, Logica, Mizar, Oracle, TA, Vlaamse Overhied ,Technolution, Ygomi, Mizar


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WP7 Virtual Demonstrator and demonstration strategy

  • Timing:

    • Q1 2009 to Q2 2009

  • Objective

    • Indentify high level requirements for demonstration

    • Demonstrate visual elements of the i-Travel concept

    • Recommendation for strategy for reference demonstrations

  • Deliverables

    • D7.1 i-Travel virtual demonstrator and Strategy and recommendations for pilot demonstration

  • Participants

    • CERTH, DLR, Mizar, Vlaamse Overheid, Logica, Amadeus



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It can be shown that business

  • have difficulty to reach out to more than a small number of potential end user customers, while ensuring that their commercial and licensing terms are enforced.

  • Service providers need to find and negotiate separately with a huge number of potential content providers in order to offer a comprehensive end-to-end service towards travellers

  • content and service suppliers are obliged to develop proprietary, “vertical” solutions to deliver their products


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However

  • The system is only as useful as:

    • The quality and completeness of the information

    • The level of integration

  • With the current eco-system piecing together the information is a complex and costly process

    • Bookings, Schedules, Status

  • Transacting is even more complex


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Examples of the issues

  • Airport and flight status

    • Many delays are the result of airport wide issues

    • In the US – FAA is a central point and provides this information

  • In Europe Eurocontrol has a similar role but doesn’t provide this information

    • Therefore all airports have to be connected separately


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Examples of the issues

  • schedules

  • In Europe Public transport is growing.

    • In countries and cities you have several operators

    • Not all companies provide their schedules

    • No standard for publication, some are by destination some are by time leaving

    • There is no aggregator


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Example of the issues

  • •With direct distribution – there is no longer a

  • central repository for bookings

  • •There is no standard for confirmation emails

  • –Open Travel Alliance is not used for this

  • •Building a meta-parser that supports everyone

  • is a hard task, maintaining it even harder



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But are solutions…

  • Truly dynamic?

  • Truly offer scope outside a defined use case?

  • Connect different the different modes of transport under one application?

  • Offer companies the ability to deal with a 1 to many connection rather than a 1 to 1?

  • Can offer solutions to the issues indentified?


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Market shortcomings

  • No personalised end-to-end, multi-modal travel service provisioning through a one-stop-shop for the user.

  • Absence of an eMarketPlace where machine searchable/readable travel services are offered

  • A fully contextual aware on-trip assistant following the user during the trip and capable of receiving information about events, and proposing alternatives in case of impact on the planned trip.




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Agenda

10:00 Registration and coffee

10:30 Welcome and i-Travel overview

1

3

2

4

5

6

10:45 Keynote Dr Rodolfo Baggio

11:30 i-Travel the project

12:00 i-Travel technology and processes

12:30 Lunch


Agenda35 l.jpg
Agenda

10:00 Registration and coffee

10:30 Welcome and i-Travel overview

1

3

2

4

5

6

10:45 Keynote Dr Rodolfo Baggio

11:30 i-Travel the project

12:00 i-Travel technology and processes

12:30 Lunch



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Work package methodology

  • Desk top research

  • Interviews with selected companies

  • Questionnaire

  • Scope

    • Membership of the i-Travel community

    • Draft templates

    • Marketing

    • No legal investigations, legal structure is too complex and not resourced within the project


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Marketing the i-travel concept

  • Thesis?

  • Press

  • Shows


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What is an e-Marketplace

  • “An e-Marketplace is a virtual online market where organisations register as buyers or sellers to conduct business-to-business e-commerce over the Internet.”

  • eMarket Services uses the following definition of an e-market:

  • it is open to several buyers and several sellers

  • it is a trading platform, the e-market itself does not sell nor buy  goods or services traded on the platform

  • it has at least one trading function


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Marketplace

Buyers

Sellers

E-Marketplace the butterfly model



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Trading models

Pin boards

Catalogues

Auctions

Reverse auctions

Real time exchange



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Funding fees for e-Marketplaces

  • Transaction fees

  • Fees for further exposure over and above basic product information

  • Advertisement (banners and links)

  • Percentage of the value of the transaction

  • Flat fee per completed transaction

  • Fee for hosting a company's product catalogue

  • Leasing or sale of software for e-commerce

  • Sale of industry information compiled

  • Additional services like logistics and financial services

  • Consulting fees


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Barriers and issues

  • Legal

  • Trust in electronic transactions

  • Cultural and language issues

  • Security and Regulations

  • Technology 



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Marketplace

Buyers

Sellers

i-Travel and traditional e-Marketplaces



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Organisation

  • Many of the current e-Marketplace providers were born out of companies collaborating to set up the marketplace.

  • Many have a steering board of members with employed CEO’s and management staff

  • Many are legal entities in their own right


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Organisation

  • The i-Travel organisation should

    • Be independent

    • Be open to all relevant parties who wish to join

    • Act as a coordinator for the administration

    • Provide a place where the technical concepts can be expanded and developed

    • Promote the concept

    • React to the market needs


Organisation51 l.jpg

General Assembly made from all members

Secretariat/ board of directors/membership

Tier 1 members

Technical development

Content

New features

WGs

WGs

WGs

WGs

WGs

WGs

Tier 2 Users

Registered members, content providers, travel companies etc

Organisation

Simple organisation structure based on other e-Marketplace models.

Should be eventually be a separate legal entity and non profit.

The tier 1 members would be the core of the membership developing hardware and software.

The users level can either pay to be members or the i-Travel service sells integration tool kits to be able to interface with the e-Marketplace.


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Building the community

  • The i-Travel project needs to work on expanding the community.

  • But only when relevant to do so a working platform is needed first

  • A key sponsor is needed to act as a gravity well for other organisations

  • A key application device manufacture is required

  • Simple but robust IPR and confidentiality policies to be developed.

  • Marketing activities need to be undertaken in a professional manner.


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Agenda

14:00 i-Travel building the community

14:30 i-Travel Demonstration

1

3

2

4

5

6

15:15 Coffee Break

15:30 i-travel roadmap for the future

16:00 Closing remarks and questions

16:30 Close



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Agenda

14:00 i-Travel building the community

14:30 i-Travel Demonstration

1

3

2

4

5

6

15:15 Coffee Break

15:30 i-travel roadmap for the future

16:00 Closing remarks and questions

16:30 Close



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Agenda

14:00 i-Travel building the community

14:30 i-Travel Demonstration

1

3

2

4

5

6

15:15 Coffee Break

15:30 i-travel roadmap for the future

16:00 Closing remarks and questions

16:30 Close




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Contacts

  • Gary Bridgeman

    • [email protected]

    • + 32 2 400 07 44

    • www.i-travelproject.com


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