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This book will reveal all the secrets of affiliate marketing. It will guide to each step of affiliate marketing. The GURUS of affiliate marketing reveal the same information for hundreds of dollars and here we are, GIVING IT FOR COMPLETELY FREE.<br>A BONUS IS WAITING FOR YOU INSIDE THE BOOK!! (Hurry)
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TableofContents Chapter1:AffiliateMarketing–DefinitionandOverview Chapter2:AdvantagesandBenefitsofAffiliateMarketing Chapter3:HowDoesAffiliateMarketingWork? Chapter4:GettingStartedWithAffiliateMarketing Chapter5:HowtoFindanAffiliateProgram? Chapter6:PromotingProductsthroughAffiliateProgram Chapter7:HowtoMakeaSuccessfulAffiliateWebsite? Conclusion 2
Chapter1:AffiliateMarketing- DefinitionandOverview Affiliatemarketingisawayofmakingmoneyonline.It’sreallya simpleconcept.Whenyouareanaffiliatemarketer,youpromotea product,service,orsiteforabusiness,andyouasapublisherget rewardedfordoingso. Inmostcases,youfindproductsrelatedtoyournicheandofferthemon yourwebsiteorblog.Youpromotetheproductsandpostalinkonyour sitewheretheycanpurchasetheproducts.Then,whensomeonefollows thatlinktobuysomething,youearnacommission.Thecommissionscan beeitherapercentageofthesaleorafixedamount.You’veseenlinksto othersiteswhenyou’vereadotherpeople’sblogs.Theselinksmakethe bloggermoney. Forexample:Iwriteabookaboutaffiliatemarketing.Yourblogis centeredontipstomakemoneyonline.Youactuallypromoteandsellthe bookfromyoursite.Yougetapercentageofthesale.It’slikebeingpaid anadvertisingormarketingfee. Youmayalsosellotherproductsthatarerelatedtoyoursite.Forexample: Youblogaboutcookingandrecipes.Thereareendlessnumbersofcooking relatedappliancesorutensilsyoucouldsellfromyoursitetomakeiteasier forthemtopreparethoserecipes. Inothercases,youmightearnanamountwhensomeonefollowsthelink andtakesomekindofactionsuchas:signupforsomethingwiththeir emailaddressorcompleteasurveywiththeirnameandaddress. 3
Yourearningsareusuallytrackedbyusingalinkthathasacode embeddedinit.Thislinkisonlyusedbyyou.Theymayalsobetracked whentheadvertisergivesyouacouponcode.You’veprobablyfolloweda linkfromanothersiteatonetimeoranotheronline.You’vealsoprobably boughtsomethingwhereyouenteracode.Whencustomersdothis,you makemoneywithoutdoingathing.Theydotheworkforyou. Thereareafewfactorsthathelpmakeyouraffiliatemarketingsuccessful. Theyinclude: •Theamountoftrafficyouhave.Thehigherthetraffic,thegreater yourearningpotentialwillbe. •Thequalityoftheproductsyourecommend.Recommendingjunk productscanreallyhurtyou,soyouwanttomakesurewhatyou recommendwillbeavaluetoyourreaders. •Theamountoftrustyourreadershaveinyou.Ifyouhave establishedtrust,yourreadersaremorelikelytoclickonthe link. Publisherslikeaffiliatemarketingfortheobviousreason…yougetpaid whilesomeoneelsedoesthework.Youmaybeinbedasleepandstillbe earningmoney.Ifyoufindaproductthatisrelevanttoyourniche,your earningscanbegoodifyouhavealargefollowing. Youmaybewonderingwhyanadvertiserwouldpaypeopleforadvertisingin thismanner.It’samatterofcost.Theymaypayalotofmoneyforan 4
advertisingcampaignthatdoesn’tpayoff.Withaffiliatemarketing,advertisingcampaignthatdoesn’tpayoff.Withaffiliatemarketing, however,theyonlypaywhentheadvertisingpaysoff.Iftheyhavea networkofaffiliatestheymaymakelesspersale,butoverall,theirsales willincrease. Ifyouhaveagoodleveloftrustwiththepeoplewhoreadyourblog,they willtrustthatyouwouldn’trecommendsomethingtheywouldn’tlike. Thiswillcausethemtoatleastlookatwhatyou’rerecommending.With therightsalespitchonline,youcanmakeitsomethingthey“must”have. Iftheypurchasesomethingfromyouanditisagoodproductthatthey like,they’remoreapttobuyanother.They’llalsopassonwheretheygot it.Thatwillleadmoretraffictoyoursiteandincreaseyoursales. 5
Chapter2:AdvantagesandBenefitsof AffiliateMarketing Ifyou’relookingforawaytomakemoneyonline,youshouldconsider affiliatemarketing.Therearenumerousbenefitstobecominganaffiliate. Theseinclude: •There’snoproductioncost—Ifyouwantedtosetupabusinessselling productsonlineyou’dhavetobuy,ship,andstoretheproducts.It canbecostly.Ifyouhaveanaffiliateprogram,productioncostisn’t anissue.Themerchanthasalreadypaidforthedevelopmentofthe product. •Theset-upcostislow—Youprobablyalreadyhaveadesk,an internetconnection,andacomputer.That’sallyouneedtoget started. •Therearenofeesorlicensestopay—Affiliateprogramsareusually freetojoin.Yourgeographicmarketreachisasbigasyourabilityto promoteyoursite.Theinternetisaworldwidemarketplace.Youcan takeadvantageofthismarket. •Youcansellalmostanything—Thereareafewblogsitesthatprobably wouldn’tbeabletofindaproducttopromotethatisrelatedtotheir niche,buttheyarelimited.Almosteverythingyoucanthinkof issoldonline.Therearethousandsofaffiliateprograms,soitiseasy tofindproductsrelatedtoyourcurrentsiteorthesiteyouare planningtosetup. 6
•Youdon’thavetohandleanysalestomakemoneyfromthem—You havenoinventory,noorderprocessing,andnoshippingtodealwith. Youmakingmoneyfromsalesbypromotingtheproducts,nothaving takecareoftheactualsalesprocess. •Youcanworkfromhome—Ifyou’veeverhadalongcommuteto work,youcanreallyappreciatetheabilitytoworkfromhome. It’salsoagreatwaytogettospendmoretimewithyourfamily. Youwon’thavethenormalworkexpenseslikegas,buyinglunch, wardrobe,etc.Youcanworkfromhomeinthecomfortofyour pajamasifyouwant. •Ifyouhaveyourcomputerwithyou,youcanworkfromanywherein theworld—Haveyoueverwantedtotravel,buttakingofffromwork isn’tanoption?Ifso,affiliatemarketingisperfect.Youtakeyour officewithyou.Youwouldn’thavetospendmorethanafewhoursa dayworking,andyoucouldvisitanywhereyouwantedandstillbe abletowork. •Thereisaminimallevelofrisk—Ifyoutrytosellaproductand itisn’tmakingyouanymoney,youjuststopsellingitandtry somethingelse.Allyouhavetodoistakedownyourlinksand promoteanotherproduct.It’sthatsimple.Youdon’thaveto worryaboutbeingstuckinalong-termcontractthatbindsyou topromoteaproductthatdoesn’tsell. •Thereispotentialforhighincome—Withyourownaffiliatebusiness online,yourpotentialforincomeisonlylimitedbyyourefforts. 7
Granted,noteveryonemakesalotofmoney.Youhavetobewilling toputforththeefforttofind,setup,andpromotetheproducts.If youpromoteyourproductswellandbuildtraffictoyoursite,youcan haveasuccessfulaffiliatebusiness. 8
Chapter3:HowDoesAffiliateMarketing Work? Peoplewhowanttomakemoneyonlineusuallystrugglewithcreatinga website,ads,salesandclosingscripts.Theyalsohavetheirownmerchant accountservices.Afewpeoplemayactuallyenjoygoingthroughthat process,butforthosewhodon’thavethetime,energy,ordesiretoput forththatmuchenergy,affiliatemarketingisideal. Ifyouwanttomakemoneyonlineusingaffiliatemarketing,youdon’t havetoworryaboutthesetup.Thecompanyusuallyprovidesyouwith informationabouttheproductandproductreviewsortestimonialsthat youcanuse,however,mostpeopleprefertowritetheirownpersonal productreviews. Yourpaymentgatewayisalreadysetupbythebusiness.Youdon'thaveto worryabouthandlingthemoneyordealingwithrefunds. Hereareafewdifferentareasofaffiliatemarketingandhowitworks intheseareas: 1.WhatYouOffer AllyouneedtodoisuseasearchenginelikeGoogle,andyou canfindalistofaffiliateprograms.Abroadsearchwillletyou knoweveryprogramoutthere.Youmaywanttoonlybean affiliateforproductsinyourniche.Ifso,thenjustsearchfor thenicheyou’reinterestedinsuchas: 9
•ElectronicsAffiliatePrograms •CosmeticAffiliatePrograms •FoodPreparationAffiliatePrograms Whatevernicheyouwantcanprobablybefoundbysimple searchingforit.Youmaywanttolookatsomeoftheaffiliate resourcesthatarepopularlikeClickbank.comorAmazon.com. Therewillbeadistributorform.Ithasthetermsandconditions thattellyouhowyou’reallowedtoselltheirproductsandwhat thecommissionis. Hereareafewgoodtipstorememberwhenyou’reselectinga product: 1.First,youhaveeitherhaveawebsiteorblogtomakedecent earnings.Ifyoudon’tatleasthaveablog,youshouldbegin onetoday.Focusitontopicsthatyouareinterestedinand knowalotabout.WitheachClickbankproducttherearesome statisticsmentioned,letmeexplainthem: 2.Selectproductsthatarerelatedtothenicheofyour website/blog. 3.Finditemswhereyou’llendupmakingatleast$20persale. 4.Agoodgravityrangeforselectingproductsisarangeof50- 120. 10
5.Therearesomeproductsouttherethatofferatleast75% commission.Itisgoodtoselectthosewhereyou’llmakeat least50%. 6.Findproductswithgoodlandingpages.Ifyou’renotsatisfied withthewaythewebsitelooksfortheproductyou’re promoting,itwillprobablybehardforyoutoconvinceyour audiencetobuythoseproducts.Lookforwell-writtensales copy. 7.Thebestwaytoselltheproductsyoupromoteistofindthose productsthathelpyourreaderssolveaproblem. 2.Cost Itisusuallyfreetosignuptobeanaffiliate.Someprograms requireasmallmonthlyorannualfee.Thishelpsthebusiness theirwebsite,training,overhead,anduseoftheirpayment processors. Somevendorswillrequirethattheaffiliatepurchasetheproduct inordertomakethebiggestcommission.Theyfeelyoushould havetheproductanduseitsoyou’llbepreparedtogiveitabetter recommendationbasedonyourfirst-handexperienceworking withtheproduct. 3.Earningcommissions 11
Thepercentageofcommissionwillvarydependingonthe vendor’stermsandthevendor’sconditions.Thereisn’taset commission,andtheamountofcommissioncanvarygreatly. Thecommissionyoureceiveisbasedonthesethings: •Commissionstructureoftheproductyouwishtosell •Thenumberofpeoplewhopurchasetheproduct—thiswill dependonhowyouadvertiseitandhowwellyouconnect withtheaudienceyouaretargeting •Whetherornottheaffiliateprogramisaprogramthat isleveraged Itispracticallyimpossibletotrulydeterminehowmuchyouwill make.Thevariablesarejusttoogreat.Itreallydependsonyou. 4.Receivingcommissions Everyvendorhastheirownmethodofpayingcommissions. Therearevendorsthatwillpayyouonaregularbasisno matterhowlittleorhowmuchyouearn.Others,however, willnotpayyouuntilyoureachaminimumthreshold.They canpayyouindifferentintervalssuchas:Instantly,weekly, bi-monthly,monthly,orquarterly. Thetypesofpaymentyoureceivecanvaryaswell.Youcanbe paidbyusingwayssuchas:Acheckinthemail,PayPal,direct deposit,FederalExpress,orpaythroughadebitcard. 12
5.Trackingsales YouwillbeassignedyourownID.Itwillbebuiltintoyour websiteURLwhenyousignupandareapprovedtobean affiliate. Itworkslikethis.Let’ssayyoufindacompanynamed www.letsgodecocrazy.com.Youfindthesiteandsignasan affiliatefortheirproduct.Theywillaskyouforausername.You select“zigzag.”TheusernamecanbebuiltintoyourURLasa waytoadvertise.Itmaybewww.letsgodecocrazy.com/zigzagor http://zigzag.legsgodecocrazy.com. Sometimesthecompanyassignsyousomethingdifferent. Sometimesitjustlookslikeaverylonglineofnumbers,letters, andcharacters.Whateverisused,that’stheURLyouneedtouse tosendyourtrafficto.Whentheybuybyclickingonyourlink,you gettheagreeduponcommission. 6.Signupprocess Researchandfindanaffiliatethatrightforyou.Whenyoufind it,gototheirwebsite.Lookforsomethinglike,“Affiliates,”“Join AffiliateProgram,”or“PartnersProgram.”Carefullyreadtheir termsandconditions.Viewalltheproductstheyoffer.Youwant tomakesuretheyarewhatyou’relookingfor. Ifyouclearlyunderstandwhatyoucanandcan’tdowhenselling theproductandyoufeelthecommissionrateissufficient,sign 13
up.Theyshoulddirectyoutoaformtofilloutonline.Ifyoudon’t findanaffiliateapplication,youcaneithercallthemoremail themandrequestone. Theywillwanttoknowyourname,address,phone,email,andif theygiveyouachoice,howyouwanttobepaid.Bepreparedto givethemyourSocialSecuritynumber.Thisisfortaxpurposes, andyouwillreceivea1099attheendoftheyear.Somerequestit atthetimeoftheapplicationandothersholdyourearningsuntil theyreceiveit.Ifyoudon’tprovideitwithinthetimeframe requested,however,youwillforfeitanyearningsyou’vemade. 7.Marketing Therearemanydifferentwaysyoucanmarketyour product/serviceonline.Sometimes,itwilldependonwhatthe productorserviceis.Itwillalsodependonyouandwhereyour talentsandpreferenceslie.Hereareafewofthem: •Blogging—Ifyouliketowrite,youmaywanttowritea blogpostthattellswhatthebenefitofyour product/serviceis.YoucanuseyouruniqueURLandlink ittoyouraffiliatewebsite. •Videos—Ifyoudon’tliketowrite,perhapsmakingavideo wouldworkbetterforyou.Youcantellyourviewersabout thebenefitsofyourproduct.Then,justliketheblog,youlink itusingyourURL. •Articles—Youcanwriteandsubmitarticles.Whenyou submitthearticlestodirectories,youincludethebenefits 14
oftheproduct/service.Alwaysremembertolinkittothe affiliatewithyourownURL. •SocialMedia—Thebenefitsofsocialmediaareendless.If youdon’thaveasocialmediapageofsomekind,suchas Facebook,Twitter,orLinkedIn,youneedtohaveatleast one.Youcanwriteablogormakeanotewhyyou’re recommendingthisparticularproduct/serviceandpost yourlinkonyourwall. •SoloAds—Youcanfindalistthatisagoodfitforyour product/servicewithanaudiencethatwillbeinterestedin itandhavesoloadsforthatproduct 15
Chapter4:GettingStartedWithAffiliate Marketing Nowyouknowwhataffiliatemarketingisandhowitworks.Ifyouthinkthis maybesomethingthatwillworkforyou,herearethebasicstepsyouneed todotogetstarted: •Choosetherightniche—Whenyou’rereadytocreateyouraffiliate website,youneedtodecidethetypeofproductyouwanttopromote onthesite.Ifyouplantoplacethemonyourblog,you’llwanttothink ofproductsthatarerelatedtothesubjectmatteroftheblog. Remember,you’renotstuckwiththisproduct.Ifitdoesn’tsell,you candropit.Choosingawell-payingproductthatwillbenefityour audienceisthegoal. •Selectingtherightaffiliateprogram—Youneedtoresearchand findbusinessesthatofferyouacommission-sharingprogramthatis profitable.Highcommissionsdon’tnecessarilymeanit’ssomething youwanttosell.Theproductsneedtobequalityproductsthatfitinto yourniche. •Planningtherightstrategy—Therightpromotionalstrategyis important.Youneedtodefineyourtargetmarket.Knowingwhoyour customersareandwhatthey’reinterestedinwillmakeiteasierfor youtodeveloptopicsanddiscussionsthatwillattractthemandbring 16
traffictoyoursite.You’llwanttobecreativewhenyouplaceyour affiliatelinks.Thiswillmakeyourvisitorsbetemptedtowantto knowmore. Themoretrafficyoucanbringtoyoursitethebetter.Tomakea substantialamountofmoney,itisbesttohaveasitethathasatleast 500visitorsaday.Traffic,however,isnotallyouneed. Youcanhaveallthetrafficyoucouldeverwant,butiftheydon’t clickthemerchant’slink,itmeansnothing.Youhavetoenticethem toclickthatlink. 17
Chapter5:HowtoFindanAffiliate Program? Beforeyoucanbuildyouraffiliatewebsite,itisimportantthatyouresearch theaffiliateprogramsavailable.Mostoftheprogramswillhaveadirectory youcanviewbysubjecttolookatalltheproductsthatareavailable.There aremanyaffiliatenetworksavailable.Hereareafewofthem: ClickBank.com(http://clickbank.com)—Thisisoneofthebest retailmarketplacesforsellingdigitalproductslikeeBooksorsoftware. Thereyouwillfindthousandsofebooksinmanydifferentcategories like:Computers/Internet,Software’s&Services,Arts&Entertainment, Health &Fitness,Business/Investing,Games,Cooking/Foods,Parenting,and Politics,etc.Alargenumberofthesebooksarewrittenina“howto” method.Theytellyouhowtodosomethingorfixaparticularproblem. SincethereisnomanufacturingcostperitemforsoftwareandeBooks, thecommissionscanbehigh.Youcanexpectcommissionsfrom50- 70%ontheseproducts.Therearetwowaysyoucanmakemoneyon ClickBank. 1.Createyourownproductsandthensellthem.Youhaveto createavendoraccountsoyoucanlistyourproduct.You determinethepriceofyourproductandlisthowmuchyou’llpay anaffiliatetosellit.Ifyouhaveagoodproduct,youmayget manyaffiliates 18
whowanttosellit.Youdon’thavetoworryaboutallthose accounts.ClickBankautomaticallycreditstherightamount intoparticularaffiliateaccount.Itthencreditsyouraccount withtherest 2.Workasanaffiliatetopromoteproducts.Youmaynotbe abletoorhavetimetowritedynamiceBooks.Youmayalsonot havetheresourcesyouneedtomanageeverything.Bypromoting productsalreadylistedinitsmarketplace,youcanstillmake money,andyoudon’thavetodothework. WhenyouvisitClickBank,you’llfindsomestatisticsintheirlistingson affiliateprograms.Hereareafewofthetermsyouwillseeonthesite andwhattheymean: •Initial$/sale—Thisistheamountyouearnpersale •Avg%/sale—Thisletsyouknowthepercentageofthe salepriceyouwillreceive. •AvgRebillTotal—Theamountyoumightexpectinadditionto theinitialsaleiftheproducthasrecurringbillingsuchasmonthly membershipfees. •Avg%/Rebill—Youwillonlyseethisamountifthat individualvendoroffersproductsthathaverecurring billing.Itallows 19
youtoseetheaveragecommissionratetobeearnedfor thatamountofincome. •Grav—Thisletsyouknowhow“hot”theproductcurrentlyis.If thegravityishigh,itmeansthereanumberofaffiliatesaredoing wellsellingthatproduct.Ifitshowslowgravity,thenumberof affiliatessellingthisisless.Generally,youshouldselectproducts whichhaveafairlygoodamountofactivitybyaffiliates. IfyouwanttosignupforClickBank,it’saprettysimpleprocess.You justneedtoclickthelinkthatsays“SignUp.”You’llfinditonthepage nearthetop.Justinserttherequesteddetailsandclick“Submit.”Itwill giveyouinstructionstofollownext.Whenyou’resignedupandhave yourownClickBankID,you’llbeabletofindanyproductyouwantto promotethatisonthenetwork. Lookattheproducts.Whenyoufindoneyouwanttopromote,simply clickthelinkto“Promote.”They’llaskforyourID.Onceyougiveit, yourHopLink,whichisyouraffiliatelink,willbecreatedbythesite. Whenyou'rebrowsingproductsyou'llseealinkto"Promote.”Without thislink,youwon’tgetcreditforyourvisitorsthatpurchasethe products. CommissionJunctionMarketplace—Thisnetworkprovidesextensive reachforadvertisers.Italsooffershighrewardsforpublishers.Itgives publishersandadvertiserswhojoinawaytoaccessinformation,analyze 20
results,andmanagetheirprogramsforsuccess.Here’showitworksforresults,andmanagetheirprogramsforsuccess.Here’showitworksfor each: 1.Advertisers—YoucanusethereportingtoolsonCJ Marketplaceinmanywayssuchas:Creatingacalltoaction, definingprogramterms,publisherapplicationsreviewing,and programperformanceanalyzing.Theyalsohaveanonline resource,CJUOnlinethatisawaytolearnstrategies,connect withpublishers,andlearnthelatestnewsfortheindustry.. 2.Publishers—Youcanapplytojoinprogramsandhaveaccess toalltheinventoryoflinks.Thenyoucanstartplacingofferson yoursite,puttingthemine-mailcampaigns,orinlistingthem insearchlistings. Therearealsootherwaystofindaffiliateprogramsthatoperateoutside affiliatenetworks.Thesewon’tbeinthedirectories.Findingoutabout themcanbealittlemoredifficult.Youcanalwaysemailthemerchant directlyifyouhearofoneandaskthemfordetails. Sometimesyoumayseeaprogramthatsays“InviteOnly.”Thesesites usuallyrestrictentryeitherbyonlyadmittingpeoplewhohave purchasedtheirproduct,orbyreviewingandapprovingpeopleona case-by-casebasis. 21
Chapter6:PromotingProductsthrough AffiliateProgram Reviewtheproduct/serviceyouareanaffiliateof—Whenyou begintopromoteyourproduct/services,you’llwanttowriteareviewfor eachoneyoupromote.Areviewisusuallyonlyonepageanditcontains thefollowinginformation: 1.Product,service,orwebsitename 2.Description—Abriefdescriptionoftheproduct,serviceorwebsite 3.Availability—Wheretheitemcanbepurchasedoraccessed 4.Pros—Whatyoufeelisgoodabouttheproduct 5.Cons—Whatyoudon’tlikeabouttheproduct 6.Price—Doyoufeelthepriceisfair,toohigh,ortoolow 7.Recommendation—Whywouldyourecommendornot recommendthisproductandwhowouldyourecommenditto 8.Additionalcomments 9.Contactinformation—Letthemknowthecontactinformationof theproduct/service/websiteowner 22
Ifyou’dliketogetproductsyoucantryoutandthenreviewonyour blog,therearetwowaystogetthem: 1.Joinablogreviewnetwork—Justcompleteaformwithinformation aboutyouandyourblog.Onceyoudo,youwillgetreviewinvitations. Youdecidewhichonesyouacceptandwhichonesyoudecline.Ifyou accepttheinvitation,youusuallygetaproduct,andit’syourstokeep. Youuseitandthenwriteareview.Sometimes,inadditiontothe product,you’llgetaformofnominalcompensationlikeagiftcardor sweepstakesentry. Afewnetworksyoumaywanttoconsiderare: http://www.sponsoredreviews.com/)-- •SponsoredReviews( SponsoredReviewscanbeusedtoattractpeoplewhowillwritean honestproductreview.Theincentiveforthemisthatthey’llearn cash. •Prizey—Ifyoubecomeafreemember,there’sachanceyoucould getconnectedwithaPRcompany. •MomSelect(http://www.momselect.com/)—Areviewnetworkthat isopentobothbloggersandnon-bloggers. Thedownsidetoblognetworksisnotbeingabletoselecttheinvitations youget.Youmaybeinterestedintechnology,andyourblogmaybe centeredonit.Youwanttofindgoodproductstobecomeanaffiliate withandyouwanttotrythemoutfirsttoseethattheyarequality products,butyoumaygetinvitationsfordishdetergentorshampoo instead.Youcandecline,ofcourse,butactuallyacceptinganddoing 23
reviewsforthemgivesyouagoodopportunitytopracticewriting reviewsfortheproductsyoudowanttobecomeanaffiliatewith.They alsohelpgrowyouraudience,whichisimportant.Thisisagreatwayfor newbloggerstostartincreasingtraffictotheirsite. 2.Askforthem—Findthecompanyyou’reinterestedinbecomingan affiliatewith.Askthemifthey‘dbeinterestedinsendingyouaproduct you’dliketowriteareviewonandpossiblypromoteonyoursite.Tell themalittleaboutyouandyourblog.Ittakesalittleworktogetyour inquirycraftedsothatitisclearandpersuasive,butonceit’sdone,it willbeworthit. Makesurewhenyouaccept,it’saproductyouthinkyoucanstandbehind. Inotherwords,ifyou’dneverpay$100forapairofjeans,thendon’taccept theinvitationwhenyoureceiveit.Itwillbedifficultforyoutoconvince someoneelsetobuythem.Itwouldalsobedifficultforyoutopromote themonyoursiteifyouwantedtobecomeanaffiliate. Createavideotutorialonhowtheproduct/serviceworks— Videotutorialsareagreatforexplaining“howto”topics.Youcan actuallyshowyouraudiencehowtodosomething,andtheygetagreat visualwhichcangivethemabetterunderstandofhowaproduct/service works. Herearethestepsyoushouldfollowtoprepareagoodvideotutorial: 1.Writeascript—Selectaconceptorshorttaskyoucanbrieflydescribe. You’llwanttomakeitaround300words,sincevideosareideallythree minutesandnolongerthanfiveminuteslong.Makethescriptasmuch 24
likeconversationaspossible.Readthroughitseveraltimesandactuallylikeconversationaspossible.Readthroughitseveraltimesandactually walkthroughthestepsyouwanttoshowyouraudience.Havingyour scriptonamonitorwiththeplaceswhereyouaretoperformanaction highlightedcanhelpyoustayfocusedandontaskduringthevideo. 2.Prepareasimulation—Decidethekindofinformation,event,or othertaskyouwanttoshowandrunthroughit.Makesureitworks andyoucanshowitinasimpleway.Practiceitafewtimessoyoucan besurethatyouractionslineupwithyourscript. 3.Recordthesimulationandnarration—Ideally,thisisdoneinthree steps: •Recordyourscriptononemonitorandthesimulationonanother monitor.Don’tworryifyoufindyourselfslightlydeviatingfrom yourscript.Ithappenswhenyou’retryingtobeconversational, andthat’salright.Trytokeepyourvoicenatural,butfocusonthe simulation.Getclean,smoothscreenaction.Ifit’sacomputer simulation,don’tuseatouchpadmouse.Themovementscanbe jerky.Instead,usearegularmouseanddragitsmoothly.Avoid movingthemousearoundwhenyoutalk,becauseitcauses editingtobedifficult. •Recordtheaudioagain—You’llneedtoseparatetheaudio fromthevideo.Thenreadyourscriptagain.Makesureyou pausewhereyouneedtopause.Whendoingthistypeof voiceover,trytobeawareofthingssuchas:varyingthepitchof yourvoice,avoidrhymesthatarerepetitive,enunciate,speak clearlyandconfidently,andmixthepaceofyourspeakingsoyou willsoundasnaturalaspossible. 25
•Matchthetiming—Afteryourecordtheaudioagain,playboth trackssimultaneously.Matchthetiming.Yourpausesmaynot matchupperfectly,butdon’tworryaboutthat.Youcanadjustthe spacebetweenaudiowavesandcomeclose. 4.Simulationpost-processing—Gothroughtheaudioandthe simulationandtakeoutanylongpausesthatareunnecessaryorany momentsofinaction.Youcanaddcalloutswherenecessarytocall attentiontosomethingyouwanttoshowonthescreen.Giveyour videoaboutatwo-secondtitleslide.Makesureitdescribesthepurpose ofthevideo.Fadeinyourrecordingasyoufadeoutthetitle. Thetypeofsoftwareyouareusingwillmakeadifferenceintheoptions youhaveforcallouts,annotations,andanimation.Justbesuretokeep itassimpleaspossible.Themoreyouaddtoyourvideo,thegreater thefilesize.Thegreaterthefilesize,themoretime-consumingitwillbe toproduce.Ifyouwanttointegrateamusictrack,youcanbrowse istockaudio.comtofindalooporsting. 5.Publishandintegratethevideo—MakethevideotoanMP4format. Thenuploadittoyourserver.IfyouuploadittoYouTube,itwill automaticallyrenderitinHD.UsingHDallowsanytextyouusetoshow upclearandnotblurry.YouTubealsohasvoicerecognitionsoftware thatautomaticallysyncsyourcaptionwiththevoice.Simplyuploadthe scriptinthecaptionssection.Theauto-syncprogramhelpsnon-native speakersandthosewhohavedifficultyhearingtoknowwhatyourvideo issaying.Searchengineoptimizationisalsoincreased. 26
RecommenditonyourSiteorBlog—Onceyou’vecreatedthe tutorial,youwantasmanypeopletoseeitaspossible.Rememberyou wantqualitycontent.Ifyouraudienceisengagedandexcited,thenthey’ll comebacktoyoursitemoreoften,andthey’llstayonitlonger. Itisimportanttorememberthequalityrulewhenyou’reselectingyour products.Alotofbloggersdon’tseemtoselecttheirproductsbythe quality.Theyjustpromoteanything.Othertimestheymaybepromoting qualitymerchandise,buttheydon’tseemtocarehowtheypromoteit. Theyneveruseafresh,newapproachtopromotingproducts.Youshould takethetimetoconsiderthevendor.Theycareabouttheircustomersand theirintegrity.Poorpromotionoftheirproductsdoesn’tmakethemlook good. That’sonereasonvideotutorialsaresuchahit.Theygiveyourreadersa newlookatanoldproductorafirstlookatanewproduct.Ithelpsbuild trustwithyouraudiencewhenyouprovidethemwithcontenttheyfeelis valuable. Socialmedia—Ifyou’relookingforapowerfulmediumthathelpsyou connectwiththemass,socialmediaisit.Allpeoplewhowanttobeaffiliate marketershavetoreachouttoalotofpeople.Socialmediasitescanhelp youdoit.Socialmediacanbeapowerfultoolforaffiliatemarketers.Social mediawebsitessuchasFacebook,LinkedIn,andTwittergiveyouachance connectwiththepeoplefromdifferentwalksoflifeandsharewhatyou havetosaywiththem. Thereareseveralthingsyoucandothroughsocialmediatohelpmake yourstrategyforaffiliatemarketingsuccessful.Theyinclude: 27
•Promotionoftheaffiliateprograms—Onceyou’vedeveloped yourownfollowing,thoselistedinyourfriend’slistwillbeableto postallofyourpostsandlinks.Youcanpromotetheproductsfor whichyouareanaffiliatethroughpostsandblogsonyourpage.Fan pagescanbecreatedaswell,whichwillhelptoimprovethe promotionforyou. •Bondwithyouraudience—Youcanincreasethenumberofyour contactsbyaddingpeoplethatwillappreciatewhatyouhavetosay. Bycreatinginteractivegroups,youwillhavebettercoordinationwith youraudience.Onceyousharetheinformationaboutyouraffiliate productswiththeaudience,askthemfortheirfeedback.Feedback canbevaluableinbothbuildingbondingwithyouraudienceandin helpingyoutomakeneededmodificationstoyourstrategy.Letthem knowaboutyouraffiliateproductsandlookforfeedback. •Stayup-to-date—You’llwanttokeepcurrentonwhatishappening inyourmarketarea.Throughsocialmedia,youcanaboutallofthe newproductlaunches,andwhichthepublicreallyseemtolike.This willhelpyoutoknowthecurrenttrendsandhelpyoufinetuneyour affiliatemarketingstrategiesintherightdirection. Sinceyouwon’tbetheonlyaffiliatemarketerthecompetitionishighto makeyourstrategysuccessful.Hereareafewtipsthatwillhelpyougetan edgeoverthemarketonsocialmediasites: •Focusonrelationships—SitessuchasFacebook,Google+and Twitteraresocialmediasites.Thekeywordthereis“social.”Make 28
sureyoumakeconnectionswiththerightpeopleandbuildagood rapportwiththem.Tryhavingafanpagethatisnumberless.This willhelpyougainmoreinformation.Buildingagood,strong relationshipwithyourprospectiveclientswillhelpwithpromotion. They’llwanttopassonwhatyouhavetosaywithfriendsontheir page. •Addsocialbookmarking—Youcanputasocialbookmarking buttononyourwebsite.Then,askyourvisitorstofollow.Thisway,if peoplewhovisityourpostslikethem,iseasyforthemtoshare.There won’tbeachargeforusingsocialbookmarking,sotakeadvantageof it. •Blogsmarter…notharder—Somebloggersworkveryhardand spendhourafterhourpreparingblogsthatareseldomseen.When creatingyourblogpostsyouplantopostonyoursite,blogsmart. Themainfocusshouldbetograbtheattentionofthevisitor.Once youdo,givetheminformative,preciseinformationthattheywill findvaluable.Ifyoudothis,yoursocialmediapresencewill increase. Boostingyourwebpresenceisimportant,andthesetipswillhelpyoudo it.Onceyouhaveagoodgraspofsocialmedia,you’llfinditeasierto findandconnectwithpotentialclients.Onceyou’vechosentheright products/servicestopromote,justbehonestandhonestwithyour prospectivecustomers.Ifyoudo,youcanwintheirheartsthroughsocial media. 29
Emaillist—Alotofbloggersdon’tfeeltheycanmakemoneywith emailmarketing,sotheydon’tuseit.Theyfailtoseetheadvantages. Theyjustfeelthatit’snotworththeirtime,sotheydon’ttryit.Justlike anewrestaurant…youwon’tknowwhatit’slikeifyoudon’ttryit.You maybemissingoutonsomethinggreat. Therearesomefactorsyoudon’twanttooverlookasabloggerthatwill laterberealizedasamistake.Hereareafewthingsyouneedtobe awareofbeforeyoubeginyouremailmarketingcampaign: •Buildyoursubscriber’slist—Youwanttohaveasmanyas subscribersaspossibleonyourlist.Ifyouremailwereablog, you’dhavetraffictoit.Inemailmarketing,yoursubscribersare yourtraffic.Themoretrafficyouhaveforyourblog,thebetterthe results.It’sthesamewithemailandsubscribers.Themoreyou have,thegreatertheresults. •Beoriginal—Manypeopleusingemailmarketingfailtopractice originalityintheiremails.Thisisoneofthebestwaystoturn subscribersintoun-subscribers.Ifpeopledon’tfeelyouremails containoriginal,valuableinformation,they’llunsubscribeina heartbeat.Theydon’twanttheirinboxclutteredwithgarbage. •Writetoproveyou’refamiliarwithwhatyou’re promoting—Nothingisworsethana“canned”reviewtaken straightfromadcopy.Readerswanttofeelthatyouknowwhat you’retalkingabout.They’relookingforapersonaltouchthat showsyouknowtheproduct.Ifyoucan,requesttheproductand useitfirst.Thisgivesyoufirst-handknowledgetosharewithyour 30
reader.Thisway,you’llbebetterabletoanswerquestionsyour readersmighthaveabouttheproducts. •Writehonestreviews—Everyproductyoureviewwon’tbe “awesome.”Somewilljustbe“average.”Whateverthecasemay be,justsayso.Youcangiveyourreviewsasimplenumberrating like1—2—3—4—5.Besure,however,togiveittheratingyoufeelit deserves. •Don’tusetoomanylinks—Linksaregreat,andyoudowantto usethem,butthere’snousetohavefivelinksinthefirst paragraphonthesamekeyword.Youcanlimitthenumberofyour linksifyouaremorecreativeandeffectivewiththeonesyouuse. Forexample:Havegraphicalbannersthatarecustommadewhich saythingslike,“Learnmoreabouttheproduct,”“Viewthe product,”or“Checkoutmyreview.”Theseletthereaderknow exactlywhatthey’llbegettingattheotherendofthelink.These attractthereader,andpeaktheirinterestintheproduct. 31
Chapter7:HowtoMakeaSuccessful AffiliateWebsite? Ifitwasapieceofcaketobuildaprofitablewebsite,everyonewouldbe doingit.Buildingawebsiteinitselfisn’tthatdifficult.Buildingonethat canhelpyoumakeagoodamountofaffiliatecase,however,canbeabit moredifficult.Ifyouwanttobuildasitethatmakesyouasuccessful affiliatemarketerhereareafewstepsyoushouldfollowwhenyoucreate yoursite: •Giveyourcustomerswhattheywantonyoursite—Peoplewilltellyou there’sno“magicformula”forsuccessinbuildinganaffiliatewebsite. Whilethismaybetruetosomeextent,thereareafewthingsyour customerwillwantthatwillhelpmakeyoursitesuccessful.These include: 1.Qualitycontent—Ican’tstressenoughhowimportantitisto giveyourreaderscontentthattheywillvalueandappreciate.Filler contentjustwon’tcutit.Whenyoucreateyoursite,focuson buildingonethatgivesyourreadersrevolutionarynew information,qualityadvice,andvaluableresources. Rememberthatit’sjustaseasyforareaderto“clickout”ofyour siteasitisforthemto“clickon”it.I’msureyou’vesearchedfor somethingonGoogleandfoundasitethatlookedinterestingby thetitle.Youopenit,andfindsomethingthatdoesn’tgiveyouany helpwhatsoever.Thefirstthingyoudothenisclickthe“back” buttonandgobacktothesearchtolookforsomethingthatdoes 32
giveyousomethingyoucanuse.Yourreaderswilldothesame thing.Giveyourreadersinformationyouwouldfindvaluable. Everythingonyourwebsite—yourarticles,yourblogposts,your videos,yourpictures,etc—shouldgivethereaderwhattheywere searchingfor.Thiswill,morethanlikely,makethemwantto continuereading.Itmayalsomakethemwanttomakea purchase. Ifyou’reworriedaboutprovidingqualitycontent,herearea fewtipsthatwillguideyou: Don’ttrytooptimizeyoursitesolelyforsearchengines. Optimizethemforthepeoplewhovisityoursiteandwill readit.Ifyoudothis,you’llgetmorepeopletoyoursite,so thesearchenginenumberswilltakecareofthemselves. Researchyourcontentthoroughlytobesureitiscorrect. Justlikegivingqualitycontentaddsapositiveimpactto yoursite,givingyourreadersincorrectinformationcanhave anegativeimpactonyoursite. Givethereaderwhatyousayyou’regoingtogivethem.There’s nothingworsethanwastingyourtimereadinganarticlethat doesn’ttellyouwhatitsaysit’sgoingto.Ifyousayyou’regoing togivethem10waystoovercometheirfears,youshouldgive them10waystoovercometheirfears.Ifyourtitlesuggestsit, andtheyclickonyouinthesearch, 33
makethemgladyoudidbygivingthemthevaluable informationtheywant. 2.Adesignthatisneat,attractiveeasytousedesign—Thank goodnessthedaysofuglywebsitesarecomingtoanend.Itisn’t acceptabletohavetackyanimatedgraphicsorbanneradsonyour site.Often,however,youstillseeaffiliatemarketingsitesthatlook liketheycamefromthe‘90’s. Yourwebsiteisyourpotentialcustomer’sfirstlookatyou.Itgives themanoverallimpressionofyou.Youwantittobeonethatwill inspireconfidencesopeoplewilltrustyou.Visitothersitesonline. Lookattheonesthatmakeyouwanttoreadthemandtheones thatmakeyouwanttoclickoutimmediately.Ifyoudon’thavea sitethatisneat,attractive,andeasytouse,itwilllook unprofessionalandmakeyourviewershitthedreaded“back” button. Youdon’thavetohavedifficultcodingknowhoworpurchase expensivedesignsoftwaretohaveareallynice,professional lookingwebsite.OnprogramslikeWordPress,youcancreatea greatsitewithafewclicksofthemouseandanattractivetheme. Thatmeansthere’snoreasonatallyoushouldhaveanold- looking,unattractivesite. 3.Greatopt-informs—Althoughtheremaybesomeexceptions tothesayingthat“themoneyisinthelist,”itisbasicallyasolid 34
frameworkforgettingthemostforyourmoneyinaffiliate marketing.Youcanbuildgoodrelationshipswithyourreadersby encouragingthemto“optin”toyourlist.Asaresult,youmayalso beabletoincreaseyourprofitsthroughtheuseofpre-sellingand byhavingmultiplesalespercustomer. Gettingpeopletodothisisn’taseasyasitmayseem.Oneofthe biggestchallengesyoumayfaceasanaffiliatewhousesemail marketingisimplementingoptinformsandsqueezepagesthat areabletoconvertyourreaderstomembersofyourlist.Youcan havegreatcontentandpre-sells,butifyouropt-informsareugly ormisplaced,youmayendupwithonlyafewsubscribers. Youcancreateeffectiveopt-informshatcangiveyouan unstoppableopt-inmagnetifyouhavetwoimportantthings: Agreathook—Thehookshouldbesomethingthatmakes peoplewanttosubscribetoyourlistwhentheyseeit.It mightbeaneBookthattheywouldusuallyhavetopay$30 dollarsforthatyou’regivingthemforfree.Itmaybeafree giftofsomekind.Whateveritis,writethehooksothatit soundsirresistible!Makethemthink,“Wow,they’regiving thattomeforfreejustforsigningup?I’dbestupidtoturn thatdown.” Opt-informsthatconvert—Youshoulddesignthemwith highconversionsinmind.Makesurethey’reattractive.You want 35
tomakesuretheyarewellplaced.Placethemwherethey willbeclearlyseenbutnotinamannerthattheydistract fromyourcontent. 4.First-ratecustomerservice—Ifyouhaveacompetitorthat offersprettymuchthesamemerchandise,onewaytowin customersoverthatcompetitoristohavebettercustomer service.Imeanifsiteoneandsitetwoarealike,andsiteonehas badcustomerservice,whereisthecustomergoingto go…straighttosite2—YOU! Youcanhavethemostattractivewebsiteintheworldwiththe mostattractive,well-placedopt-ins,butitwon’tmatterabitif youdon’ttreatyourcustomerswiththerespectandcourtesy theydeserve. No,youdon’thavetohandletheirordersorreturns,butyoustill needtooffercustomerservice.Youneedtomakesurethatyou replytoemailinquiries,blogcomments,andevencomplaints promptly.Bekindandcourteousinyourrepliesandtrytogive yourcustomerstheanswerstheywant.Ifyoudon’tknow,don’t say,“Idon’tknow.”Lookitup!Sure,theycouldlookitup themselves,butthenyoumightlosethemasacustomer.Ifyou takethetimetolookitupforthem,they’llrememberthat. They’llalsopassontotheirfriendshowkindyouweretothem. Thiswillgiveyouthat“site2”customerservicethatwinsover that“siteone”siteinthebattlefornewandreturningcustomers. 36
Ifyouwanttobuildanaffiliatewebsitethatwillbringyougoodprofits,Ifyouwanttobuildanaffiliatewebsitethatwillbringyougoodprofits, youneedtomakesureyoudoitright.Makesureithaseverythingyou needandmakesureit’sdoneintherightmanner.Agoodbakerwouldn’t leaveoutingredientsoraddsaltinsteadofsugar.Putineverythingyou needanddoitintherightmanner,andyou’llhaveasuccessful, professionallookingwebsite. 37
Conclusion Ifit’sdoneright,affiliatemarketingcanbeaprofitablebusiness.Thething toremember,however,isthatitdoesrequiresomeworkonyourpart.You can’tjustsetupasiteanddonothing.Youhavetopromoteyouritems.The moreyoudoandthemoreeffectivelyyoudoit,themoreyou’llsell. Affiliatemarketingisn’tsomethingyoucandiveintowithenthusiasmand giveupafterafewweekswithnoprofit.Buildingyouraudience,emaillists, andcustomerstakesalittletime.Patienceisavirtue—stickwithit,and yourpatiencewillberewarded.Beimpatientandgiveup,andyou’llfail. Inordertosucceedinaffiliatemarketing,youreallyneedtoget passionatelyinvolved.Youneedtoactivelyworktogrowyourbusiness andtosolvingyourreader’sproblems. Itisimportanttorememberthatdoingthingsjustforthemoneyseldom worksoutright.That’swhyyoushouldselectproductsyouwoulduse yourself.Bepassionateaboutthemandhaveconfidenceinthem,and you’llbeabletopromotethemmoreeffectively.It’seasiertowriteabout thingsyouareconfidentin.Sometimes,thatwon’tevenseemlikeworkto youbecauseyouenjoydoingit. Affiliatemarketingisn’tforeveryone,butifyou’veboughtthisbook,and readthisfar,you’redefinitelyinterestedinit.Onekeythingyouneedto rememberisthat“withoutcustomers,youhavenobusiness.”That’savery literalcomment,butit’salsoaverypowerfulcommentwithtwoseparate anddefinitemeanings: 1.Ifyoudon’tpromoteyourproductandattractpotentialcustomers toyoursite,thenit’sprettymuchuselesstohaveasite.You’ll 38
nevermakeaprofitifthecustomersneverseeyourproducts. Knowyourtargetmarketandfindwaystogetthemtoseewhat youhavetooffer.Promoteitinawaythatwillattractthemto yoursite. 2.Yourcustomersareyourlifeline—treatthemwell!Don’tgiveup onceyou’veattractedcustomers.Knowyouneedthemtokeep yourbusinessprofitable.Centeryourbusinessonthose customers.Gettoknowyourcustomersandwhatthey’relooking for.Youcansurveyyourtargetmarkettofindoutexactlywhat theywant.Onceyouknowthat,giveittothem. Oneofthebiggestmistakesanaffiliatemarketercanmakeisto misjudgetheircustomers.It’snotenoughtothinkyoucansell productXbecausesomeoneelsedidandmadeaprofit.Ifyour audienceisonlyinterestedinproductY,thenyou’llneversell productXtothem.Whatyoushouldbeofferinginsteadisproduct Y.Yourcustomer’swantsandneedsshouldbewhatyoursiteisall about.Tellthemwhattheywanttoknowandofferproductsthey wanttobuy,andyou’llhavesatisfiedcustomersandyour audiencewillgrow. Peoplewhopassionateaboutthenichetheyareworkinginandtrulylike theproductstheysellcandoreallywellinaffiliatemarketing.Thisis becausetheybelieveinwhatthey’resellingandenjoywhatthey’redoing. Thatdoesn’tmeanyouhavetobepassionateaboutittomakeaprofit—you don’t.Whatyoudoneedtobe,however,isdedicatedtoit.It’sYOUR business.YOUdecidewhattosell.YOUdecidehowyouwanttopromoteit, andYOUhavetodothework.Itdoestakealittleeffort,butbydoingthe 39
rightresearch,findingtherightproducts,andpromotingthemintherightrightresearch,findingtherightproducts,andpromotingthemintheright way,YOUwillbetheonemakingtheprofit! 40