Personalized Marketing – A Thing Today

1. PERSONALIZED MARKETING A Thing Today

2. 01 Professionals in the world of marketing must have heard of the saying, “Personalization does not mean changing ones first or last name, it is about relevant content.”

3. 02 What a wonderful insight does the above sentence give about Personalized Marketing! Merely changing putting one’s first name or surname before sending a marketing message to an individual or prospect is not personalized marketing. The content inside should also be customized according to the receiver of the message. Only then, will it catch the attention of the prospective and your product marketing will come into notice.

4. 03 Personalized Marketing – A way by which marketers generally approach their prospective customers in a one-to-one manner. Here, they use the complete force and power of digital technology and data analysis in order to advertise the products to their customers with messages that are customized as much as possible which are sent out in the form of E-mailers, Facebook messages and through many such similar medium.

5. 04 Personalized marketing strategy is by far the most successful marketing strategy that hardly ever fails. More and more marketers nowadays are adopting this tactic and making wise moves with the help of it. Personalized marketing gives a sense of personal touch and makes the prospect feel significant of him. He understands that the marketer knows his tastes, likes, dislikes or product preferences after a thorough research. As a result, the marketer ends up offering something relevant to each prospective rather going in an imprecise manner.

6. It is interesting to know that personalized content for personalized marketing is always determined or formed strictly keeping in mind the target audience (highly specific), the geographical location as well as various industries. Otherwise, it won’t serve the purpose of personalized marketing. 05

7. How do marketers generally gather information about customers so as to personalize marketing messages for them?

8. DIGITAL MARKETING

9. Digital Marketing comes into play here. Marketers may use various kinds of software to identify the physical locations of their customers while interacting. They may also build up a customized chatbot for their website which may act as a communicator whenever a customer visits the site. It may pop-up a form automatically which needs to be filled by the visitor with his basic information like name, age, gender, location, occupation, preferences and so on. If the visitor is a regular customer, the software may also keep a record of past transactions, shopping likes or dislikes and even trace cookies.

10. All these information is used to develop a well-structured marketing piece for the products which is exactly tailored according to the prospects’ likings. For example, when a prospect visits a web page, it will only show products relevant to his taste and preference or may be show pop- ups that display customers’ choice of products. So, in other words, the marketer can actually provide a custom-made experience to his prospective customers whenever they visit their website or on any of their brand pages on social media. 15% 25% 21% 12% 27%

11. ENROUTE TO PERSONALIZED MARKETING: Allow me to discuss few routes that you can undertake in order to have a thriving personalized marketing campaign.

12. LANDING PAGES Landing Page of a website plays a very important role here. If you intend for a personalized marketing stroke, the landing page can be designed on the basis of customer’s purchase history, location, and past interactions. This way when a customer visits the site, can view things which are just to his/her likes.

13. DIRECT EMAILING This tool is possibly the most influential tool when it comes to personalized marketing. Direct emailing means when you use your customer’s first or last name instead of ‘Dear Customer’ or ‘Hello Customer’ while sending a mail regarding your products and services. However, nowadays, direct emailing had reached to new heights and simply changing addressing your prospect with their first or last name won’t customize the message entirely.

14. What marketers do these days is, they use customers’ past purchases history and info to suggest about their future buying. Rather using the concept of ‘one size fits all’, marketers only mention about products in the mail that are relevant and connected to the prospects’ fondness. This is an amazing way to get even closer to the customer and make then feel significant.

15. SOCIAL MEDIA MARKETING Here, marketers keep their customers engaged through various question and answer sessions which in turn helps both the parties to know each other well. Also, if a customer is highly active on social media platforms, he may tag his/her other friends as well, thus creating a large network for the marketer.

16. Personalized Marketing is all about how you approach and the content that you use to appeal to your existing customers or prospective customers. This way of marketing is a little tricky but if used tactfully can work wonders for a business.