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Women and Tobacco Use: Deadly in Pink

The impact of smoking among women and girls. How many women and girls smoke?> 20 million women

Olivia
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Women and Tobacco Use: Deadly in Pink

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    1. Women and Tobacco Use: Deadly in Pink The tobacco industry’s latest marketing tactics to lure women and girls Tobacco-Free Michigan Meeting 4/29/09

    3. Outcomes of smoking specific to women Menstrual problems Difficulties with conception ? cigarettes smoked, ? fertility Pregnancy complications LBW/VLBW infant, preterm birth, stillbirth, miscarriage Earlier onset of menopause Osteoporosis Becoming a greater issue for today’s youth smoking at earlier ages

    4. What do women smoke? Select brands that are “low tar” or lower nicotine brands. “Lights”, “Ultra Lights” Virginia Slims – “You’ve come a long way baby” Historical ad campaigns There is no evidence that lower tar or lower nicotine brands reduce the risk of heart attacks, CLRD or lung cancer.

    5. What is the Industry up to now? January 2007 – R.J. Reynolds Latest version of Camel – Camel No. 9 Shiny black boxes with hot pink and teal borders Ads with flowery imagery and vintage fashion Promotional giveaways Hot pink flavored lip balm, cell phone jewelry, tiny purses, and wristbands “Barbie Camel”

    6. What is the Industry up to now? October 2008 – Philip Morris USA Virginia Slims purse packs with “superslim” cigarettes Promotion – weight control and convenience of carrying cigs. in a small clutch-style purse “Superslims Lights” & “Superslims Ultra Lights”

    7. Response to Industry Campaigns “Deadly in Pink” Report CFTFK, AHA, ALA, ACS Cancer Action Network, RWJ www.tobaccofreekids.org/deadlyinpink

    8. Taking Action FDA legislation Write to magazines featuring ads (handout) Vogue Glamour Cosmo Marie Claire SELF – Isn’t this a health & fitness magazine?!? Allure Share “Deadly in Pink” video and report with members, partners, health care providers and elected officials Refer to web site: http://www.deadlyinpink.org

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