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The Art of Concrete. White Cement: Perspectives on Architectural Distinction. Architecturally Brilliant. The Beauty of White Cement Concrete. Imaginative in Design. Broad spectrum of color options Infinite textures, shapes, and patterns Versatile range of architectural applications.

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The Art of Concrete

White Cement:

Perspectives on Architectural Distinction

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Architecturally Brilliant

  • The Beauty of White Cement Concrete

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Imaginative in Design

  • Broad spectrum of color options

  • Infinite textures, shapes, and patterns

  • Versatile range of architectural applications

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Consistent in Color

  • Clean bright whites, light pastels, and earth tones

  • Controlled manufacturing process for reliable consistency

  • Color matching to existing structures, previously placed concrete, and natural settings

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Innovative in Appearance

  • Decorative, cost-effective alternative to stone, steel, and glass

  • Plasticity for fine surface detailing and versatile finishes

  • Long-term beauty, durability, and economy

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Distinctive by DesignCase Study-Precast

Keeping Pace with Style and Substance

Nike World Campus North Expansion

Washington Co., Oregon

  • Objective

    • Helps complete Nike’s existing World Campus Headquarters at one centralized location.

  • Project

    • Six office buildings and one parking structure used 1,712 precast architectural wall cladding panels and column covers.

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OWNER: Nike Corporation

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ARCHITECT: Thompson, Vaivoda & Associates Architects, Inc.


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Kiewit Construction


Morse Bros,. Inc. Prestressed Concrete Group

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Limitless Design Possibilities

  • The Versatility of White Cement Concrete

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Flexible Shapes, Textures and Colors

  • Varied pigments and colored aggregates for unique compositions

  • Expansive flexibility for unlimited textural effects

  • Customized designs, patterns, emblems and ornaments

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Timeless Integrity

  • Strength to withstand wind, earthquakes, fire, and termites

  • High-density resistance to moisture and rot

  • Long-term appearance, low-maintenance performance

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Superior Structural Capacity

  • Multi-story window casements

  • Arches and vaulted canopies

  • Towering columns

  • Copings, crowns, and returns

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Distinctive by DesignCase Study– Cast-in-Place

Unshakable Performance

Cathedral of Our Lady of Angels and Bell Tower

Los Angeles, California

  • Objective

    • Build the first structurally base-isolated cathedral in the world to withstand Southern California’s earthquake activity.

  • Project

    • Structure with seating capacity for 3,000 people, engineered with a design life of at least 300 years, capable of uninterrupted service after an earthquake of magnitude 8.3 on the Richter scale.

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OWNER: Roman Catholic Archdiocese of Los Angeles

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Design: Jose Rafael Moneo

Executive: Leo A. Daly

On site: John Williams, AIA


Nabih Youssef & Associates


Morley Construction


Catalina Pacific Concrete

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Blending Style with Utility

  • The Value of White Cement Concrete

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Energy Efficient

  • Lower energy requirements per ton than other major building materials

  • Reduced temperature fluctuations, resulting in lower heating and cooling costs

  • Improved lighting efficiency for overall safety and streamlined operational costs

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Competitively Solid

  • The look of natural stone – the cost-efficiency of concrete

  • Less lead time – shorter construction schedule

  • Advanced processes and construction methods – greater quality control

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Cost Effective

  • Low life-cycle cost when compared to other materials

  • Less maintenance, reducing overall labor and material expenses

  • Architecturally practical for long-term performance and economy

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Distinctive by DesignCase Study–Tilt-up

The Fast Track to High Tech

Pepsi Distribution Facility, Windsor, Wisconsin

Berbee Data Center, Fitchberg, Wisconsin

  • Objective

    • Meet the specialized requirements of commercial building projects with solutions that provide fast construction, long life, and low maintenance, while enhancing corporate image.

  • Projects

    • Concrete tilt-up construction of 130,000-square-foot Pepsi distribution facility and 50,000-square-foot Berbee Data Center building.

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OWNER: Pepsi Cola Corporation

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OWNER: Berbee Information Networks Corporation

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Robert M. Newcomb Co, Inc. Madison, Wisconsin


Lycon, Inc.

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Beyond Aesthetics

  • The Concrete Advantage

    • Cost effectiveness

    • Energy efficiency

    • Safety