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Responsible Recycling for Rechargeable Batteries and Cell Phones - PowerPoint PPT Presentation


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Who is RBRC?. The Rechargeable Battery Recycling Corporation is a non-profit, public service organization that:. Is owned by the manufacturers of rechargeable batteries, and funded by the manufacturers of rechargeable batteries and products.

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Presentation Transcript
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Who is RBRC?

The Rechargeable Battery Recycling Corporation is a non-profit, public service organization that:

  • Is owned by the manufacturers of rechargeable batteries, and funded by the manufacturers of rechargeable batteries and products.

  • Since 1996, has operated rechargeable battery collection and recycling programs throughout the U.S. (program launched in Canada in 1997)

  • RBRC has recycled more than 42 million pounds of used rechargeable batteries

  • Meets stringent rechargeable battery recycling and labeling mandates for manufacturers and marketers

  • Meets the various “Battery and Cell Phone Collection Requirements” found across the U.S.


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Why RBRC?

U.S. States Requirements

State approved battery collection program

California*

Connecticut

Florida

Iowa

Maine

Maryland

Minnesota

New Jersey

Vermont

New York City

* Rechargeable Battery Recycling Act of 2006: effective July 2006

 NYC Rechargeable Battery Law: effective December 2006

 Maine Cell Phone Recycling Law: effective January 2008


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How the Program Works

RBRC is funded by the makers and manufacturers of rechargeable batteries and the products containing them, or what we call our licensees. The RBRC program is funded by these licensees that apply the official RBRC Battery Recycling Seal on their rechargeable batteries.

More than 350 licensees across North America, representing 95% of the portable rechargeable power industry, are actively involved in RBRC’s battery recycling program, including:

Black&Decker, Bosch, Duracell (P&G), Energizer, Hitachi, Makita, Panasonic, Porter Cable, Samsung, Sanyo, Sony, Techtronic Industries (Milwaukee, Ryobi, Rigid, Craftsman), Toshiba, and Uniden


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How the Program Works

The rechargeable battery collection and recovery process


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RBRC Recycling Program

QUESTION: Who is important in battery collection?

ANSWER: Everyone!

Anyone who benefits from batteries should help collect them.

  • Consumers

  • Retailers

  • Communities

  • Businesses

  • Public Agencies


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Battery Collection: Retailers

Over 40,000 retail stores throughout the U.S. and Canada serve as rechargeable battery collection sites.

Retail Rechargeable Battery and Cell Phone Collection Includes:

Collection containers – boxes and bags with adhesive seal

Pre-addressed, pre-paid freight

No charge to retailers—all absolutely FREE!

Retailer support is provided through regional recycling managers, our toll-free help line, promotional materials, and web site listing of retail participants


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Battery Collection: Retailers

Participating National Retailers in the U.S.:


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Battery Collection: Retailers

In-store collection boxes and signage for retailers.


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Battery Collection: Retailers

Customized in-store collection bins


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Battery Collection: Businesses

RBRC promotes recycling in businesses throughout North America

Building and construction companies use increasingly large amounts of rechargeable batteries in their cellular phones, two-way radios, power tools, PDAs and laptop computers.

RBRC helps these companies meet environmental regulations to properly manage and recover used batteries.

RBRC assists businesses with set-up and management of rechargeable battery and cell phone recycling, and provide streamlined procedures for shipping back the recovered batteries and cell phones.

It’s FREE! We provide free collection containers, freight, processing and recycling.

Over 5,000 businesses currently participate in the Call2Recyclecollection program.


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Battery Collection: Businesses

Through a series of testimonial ads, we encourage businesses to implement the Call2Recycle battery collection program.

“Black & Decker accepts responsibility for recycling our rechargeable batteries. So should you.”

~ Linda Biagioni, VP for Environmental Affairs The Black & Decker Corporation


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Battery Collection: Communities & Public Agencies

Community and public agency recycling is active throughout North America

We encourage county and municipal recycling coordinators to add rechargeable battery and cell phone collection to their existing solid waste programs, including curbside collection and drop-off recycling centers.

Service extends to federal installations.

It’s FREE! We provide free collection containers, freight, processing and recycling.

Over 6,000 communities and public agencies currently participate in the Call2Recycle collection program.


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Battery Collection: Communities & Public Agencies

Community Testimonial Ad

Through a series of testimonial ads, we encourage communities and public agencies to implement the Call2Recycle battery collection program.

“Our community recycles used rechargeable batteries and cell phones. So should you.”

~ Karin Zarin, Executive Director Keep Sandy Springs/North Fulton Beautiful, Georgia


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Battery Recycling: Consumers

Answer the Call2Recycle™

Web site provides program information in English, Chinese, French and Spanish

Informative web sites: www.rbrc.org and www.call2recycle.org provide drop-off site locations

Consumer help line averages over 15,000 calls each month

The RBRC web site has over 30,000 visitors per month

Toll-free consumer help lines, 1-800-8-BATTERY and 1-877-2-RECYCLE also provide drop-off site locations


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Making a Difference

Total Rechargeable Batteries RecoveredRBRC increased collection of all rechargeable batteries by 12% in 2007.

Millions of Pounds


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Making a Difference

Large Growth in Call2Recycle Program Participation

Program participation increases in all targeted channels

31%

15%

21%


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Making a Difference in California

Number of Enrolled California Sites

Business: 646

Community: 113

Public Agency: 447

Licensee: 74

Retailer: 5,937

TOTAL: 7,217



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Summary

Battery collection education takes a long time. The RBRC has been collecting batteries for over 12 years.

The program works because everyone is involved; retailers, businesses, manufacturers, and communities.

The program could work better if communities did more to educate and collect rechargeable batteries.

The RBRC is concerned that any primary battery collection program will negatively impact the RBRC Program.


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For More Information

Contact the RBRC at:1000 Parkwood CircleSuite 450Atlanta, GA 30339 USA678-419-9990www.call2recycle.org or www.rbrc.org


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