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Role Models. promote your organisation on the highest traffic science, engineering and technology careers portal in the UK. etb.

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Role Models

promote your organisation on the highest traffic science, engineering and technology careers portal in the UK


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etb

  • the etb works in partnership with business and industry, Government, education, not-for-profits and the profession to promote the value and improve the perception of scientists, engineers and technologists in the UK

  • delivered via our online portal, www.scenta.co.uk, our aim is to bring science, engineering & technology (SET) to life

  • it helps the general public appreciate how SET impacts their everyday lives by relating it to topics that are both relevant and interesting to them – such as health, gadgets and music


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Why topics?

to maximise interest and traffic by:

attract

  • topical and subject specific content to appeal to general public

    inform

  • a “taste” of the SET behind the content, thus arousing curiosity – role models providing a view from the inside

    convert

  • option to delve deeper and find more careers information



Role models l.jpg

  • promote SET careers in all the diverse specialisms to the wider public (e.g. Parents, Teachers, Careers Advisors, Professionals, Employers)

  • to provide individual stories about the benefits of career development

  • interesting and inspirational stories – the travel, big projects, innovative solutions

  • link through to employment opportunities

  • highlight the employer

  • different levels of professional & non-professional qualifications

  • equal opportunities & diversity

Role Models


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Research suggests wider public (e.g. Parents, Teachers, Careers Advisors, Professionals, Employers)

  • 68% pupils want more information to help them choose their options

    • 72% want advice from someone who works in that job or career

    • 67% want advice from their school careers teacher

  • 70% of pupils use web-sites

  • 50% of pupils find the web a useful tool

  • Young people hear about websites from:

    • Friends (81%)

    • Search engines (58%)

  • 66% of pupils would like to hear about websites on careers, jobs and work areas

    Source: research conducted on behalf of etb by National Foundation for Educational Research (NFER), May 2005


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Current audience wider public (e.g. Parents, Teachers, Careers Advisors, Professionals, Employers)

  • >4.1 million page impressions/month

  • >600,000 unique visits/month

  • >9,500 registered users

  • 111 content providers – including >20 Institutions, The Eden Project, NESTA, IBM & Vodafone

    Click for full list of content partner

    Figures correct at 1st June 2005


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Benefits to wider public (e.g. Parents, Teachers, Careers Advisors, Professionals, Employers)organisations

  • part of a national network promoting your organisation

  • promotional opportunities for career options in your organisation (e.g. apprenticeships, graduates, professionals)

  • organisational profiles linked into role models and relevant careers information

  • opportunity to participate in etb research and education

  • opportunity to contribute on Government consultations


Find out more l.jpg
Find out more wider public (e.g. Parents, Teachers, Careers Advisors, Professionals, Employers)

  • www.scenta.co.uk/rolemodels

  • Mr Sacha Htay

    Executive - Business Development

    tel: 020 7557 6435

    [email protected]


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