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Jean-Michel PORTIER CEO TNS Media Intelligence. 26-28 may 2003 34th FIPP World Magazine Congress Carrousel du Louvre - Paris. How magazines publicize themselves ?. How magazines publicize themselves ?. Magazines campaigns, what are they about ? Stating one’s identity and values

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Jean michel portier ceo tns media intelligence l.jpg

Jean-Michel PORTIER

CEO TNS Media Intelligence

26-28 may 2003

34th FIPP World Magazine Congress

Carrousel du Louvre - Paris

How magazines publicize themselves ?


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How magazines publicize themselves ?

  • Magazines campaigns,what are they about ?

  • Stating one’s identity and values

  • Conquering new markets


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Tracking and analyzing campaigns

  • TNS Media Intelligence : number one in media and advertising monitoring.


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Tracking and analyzing campaigns

  • Methodology : semiotic analysisof the messages of a large range of advertising campaigns - print, outdoors and television, in 9 countries, for the last two years - using the TNS Creative Explorer web based service :

  • Great Britain

  • Germany

  • Spain

  • Sweden

  • France

  • United States

  • Russia

  • India

  • Japan


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Show the need of your magazine

Involve the potential reader


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Survival kit

The Week - India


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Elle - Spain

The only baggage you need to get away from it all every month


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Entertainment Weekly - USA

There’s nothing more entertaining than Entertainment Weekly


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Show how it differs from the other media

MacClean - Canada


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