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Green Halloween . { Inspiring families to think outside the candy box ™ }. What is Green Halloween ® ? A non-profit, grassroots initiative to create healthier and more Earth- friendly holidays, starting with Halloween.

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Green Halloween

{Inspiring families to think outside the candy box™}


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  • What is Green Halloween®?

  • A non-profit, grassroots initiative to create healthier and more Earth- friendly holidays, starting with Halloween.

  • Reaches an estimated one million plus people September - October of 2009.

  • Seeks to inspire families to make healthy and sustainable holiday choices (while keeping all the fun).

  • An educational initiative reaching people via retailers, community events, print materials, a high traffic website, and media/PR (print, radio, television, web).

  • Supports healthy “green” brands by creating a market for and enthusiasm around healthy & sustainable consumables .


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The Green HalloweenexplosionMilestones

2007 - Inaugural year, pilot program aimed to capture interest in the Seattle area in creating a healthier, more Earth-friendly holiday.

Partners include Whole Foods Market, a local hospital and a family magazine as well as other sponsors, within the space of only one month, Green Halloween takes area by storm.

2008 - The Green Halloween concept goes nationwide. In addition to Seattle, five cities (including San Francisco, Los Angeles & Phoenix) became “official” Green Halloween locations. Eco-Diva Sophie Uliano announces on Access Hollywood, “Greening Halloween has become a huge trend – it’s enormous.” Clif Bar & ChicoBag co-branded products sell out.

2009 - The revolution grows even larger with the addition of more cities, including NYC, more press and more enthusiasm from parents, teachers and entire communities, cost to coast. Partnership with Dr. Oz’s HealthCorps is born.

2010 – Green Halloween becomes a program of EcoMom Alliance, launches partnership with the Association of Zoos and Aquariums in North America and expands network of cities, including Chicago.


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Exposure for our partners

  • Event signage (featuring logos) at community events

  • Print ads (featuring logos) in regional parenting magazines

  • Brands featured in TV & radio news segments

  • Prominent web presence (logos/links) on GreenHalloween.org pages (a high traffic website)

  • Logos/links featured in national e-blasts

  • Brands named in dozens of Green Halloween articles online

  • Brands named on Facebook, Twitter and other social networking sites

  • Inclusion as prize partner in the highly publicized Green Halloween/ChicoBag design contest

  • Brands named as “Green Halloween products” for in-store promotion at select retailers (featured with GH shelf tags)


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Internationalmediaexposure for

Green Halloween®

Over the last three seasons, Green Halloween has generated widespread media interest in the United States and Canada. Here is just a fraction* of the coverage:

  • KIWI magazine

  • Working Mother magazine

  • Natural Home magazine

  • Home Style magazine

  • USA Today

  • Seattle Times (cover story x2)

  • Natural Awakenings magazine

  • Calgary Herald

  • The Vancouver Sun

  • Fox TV (NYC)

  • The CW (KSTW)

  • Access Hollywood

  • Martha Stewart radio

  • Radio Disney

  • NPR

  • KTLA (Los Angeles)

  • Green Patriot Radio

  • The Buzz of Vancouver

  • News 95.7 (Canada)

  • Featured in two books:

    The Green Parent and

    Celebrate Green!

* For more press, visit http://greenhalloween.org/content.php?page=press


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A few of our 2010 national partners

actively helping us to expand Green Halloween

& driving consumer interest for your products

Connecting GH product partners with a growing # of Halloween events in select cities nation wide

Dr. Mehmet Oz’s non-profit

In cities nation-wide

Supporting GH with prominent

ads on their high-profile website

Launching a national GH treat bag

design contest for the 3rd year

Igniting enthusiasm for GH in teens

Hosting the GH initiative in 2010 with exposure to the EM network worldwide


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Exciting expansion in 2010 & beyond…

Zoos & Aquariums: Halloween at zoos & aquariums is THE biggest event of the year, where six to eight million kids participate in approximately 220 Halloween events in North America.

  • In October 2009, Green Halloween partnered with five zoos in cities such as Phoenix, Denver and New York, reaching approximately 200,000 zoo visitors during Boo at the Zoo events.

  • In 2010, the Association of Zoos & Aquariums will extend partnership opportunities to about 20% of its 220 members (44), reaching between one and two million visitors. In 2011 the numbers will continue to grow.

  • Continued expansion to additional cities across the U.S. via “official” events

  • In 2010, Green Halloween is proud to announce that it will become an official program of EcoMom Alliance, a 501 (c) 3 with a global membership of passionate, informed moms.

  • Green Halloween will continue to expand its partnerships with Mothering magazine, Kiwi magazine, Whole Foods Market and other outlets that share the same target audience.


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The consumer’s perspective

Halloween is a $4.75 billion dollar industry celebrated by millions of Americans and even more worldwide.

But the proliferation of interest in healthier and more sustainable holiday traditions, sparked by the Green Halloween initiative, has created unprecedented opportunities for companies such as yours to showcase their products as ideal holiday goodies – ones which kids will love and parents can feel good about.

Some relevant statistics:

  • Over 70% of people give goodies to trick-or-treaters

  • Approximately 598 million pounds of candy is sold during the Halloween season, accounting for a total of 1.52 billion in sales

  • Over the past 5 years the sales of organic and all natural products have increased 18% to 25% year over year, even with downturn in economy

  • During the back-to-school season, more than 41% of those surveyed said they will seek out "green" products

  • 65% of U.S. consumers report they read nutritional information on food packaging more often than they did two years ago

  • Three-fourths of new moms and 65 percent of experienced moms say they actively seek out foods with nutrition benefits

  • Moms control 80% of the household spending decisions

    The phenomenal interest in Green Halloween over the past three seasons offers a clear indicator that consumer interest in all things green and healthy carries over to holidays. Moms, especially are seeking ways to keep their kids healthy, without “taking away” from holiday fun.


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Why become a

Green Halloweensponsor?

  • Position your company at the forefront of the green holiday revolution

  • Benefit from in-person exposure in your top markets across the U.S.

  • Gain national exposure for your products via PR and media placements for Green Halloween nationally, locally as well as online

  • Expand merchandising possibilities by partnering with Green Halloween

  • to carry The Green Yearlabel on products


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Platinum Pumpkin sponsorship

2010

  • A top-tier partnership includes:

  • Exclusivity in your category

  • Prominently featured on all GreenHalloween.org web pages

  • Featured as a primary sponsor from the date you sign on through the end of 2010.

  • Opportunity to provide at least 1 million units of product to be handed out at events

  • Your logo on official marketing materials

  • Name mentioned in PR (print, radio, television and web) opportunities, nationwide

  • Your logo and links to your site featured on our website through your own, personalized webpage with the potential for additional content such as interactive tools and video.

  • Participation in Green Halloween-sanctioned events, nationwide*

  • Free advertising on www.CelebrateGreen.net

  • First right of refusal for national sponsorship as we expand to additional holidays

  • Opportunities for additional, creative marketing possibilities and collaborations

  • *As mutually agreed upon with Green Halloween. Such events might include but are not limited to public Green Halloween parties, Green Halloween booths at special events and media opportunities.


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We look forward to growing the Green Halloween® revolution with you in 2010 and beyond.

Contact:

Corey Colwell-Lipson

Founder & director of Green Halloween®

[email protected]

or

425-427-6666

For more information about Green Halloween,

visit www.GreenHalloween.org


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