Credibility. Credibility counts. "ethos is the most potent of all means of persuasion" (Aristotle, The Rhetoric, 1356a) “To become a celebrity is to become a brand name” (Phillip Roth)
Related searches for Credibility
* Note: Since credibility is in the eye of the beholder, not everyone will agree.
Does anyone possess all three dimensions?
Do fictional spokespersons possess credibility?