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16 Core MessagesSupporting Content on 3 TopicsImplementation GuidebookFocus Group Reports - PowerPoint PPT Presentation


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FNS Core Nutrition . Messages. Food and Nutrition Service Office of Research and Analysis December 2008. Messages: The Products. FNS Core Nutrition. 16 Core Messages Supporting Content on 3 Topics Implementation Guidebook Focus Group Reports. Core Messages .

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FNS Core Nutrition

Messages

Food and Nutrition Service

Office of Research and Analysis

December 2008


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Messages: The Products

FNS Core Nutrition

  • 16 Core Messages

  • Supporting Content on 3 Topics

  • Implementation Guidebook

  • Focus Group Reports


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Core Messages

  • Provide consumer tested messages and related tips

  • Reflect the USDA Strategic Nutrition Goals

  • Support nutrition education priorities and policies


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Core Nutrition MessagesDevelopment

  • FNS Core Nutrition Messages Workgroup

    • HQ and Regional Program Staff

    • External Stakeholders

      • Associations

      • Academia

      • Other Federal agencies

    • Message and tips tested in 9 locations across the country


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Target Audience

  • Mothers of Preschool-age Children

  • Mothers of Elementary School-age Children

  • 8-10 year-old children


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Messages for Mothers of Preschoolers

  • Role Modeling-Eating Fruits and Vegetables

  • Cooking and Eating Together

  • Letting Children Serve Themselves

  • Offering New Foods



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Messages for Mothers of Elementary School Age Children

Availability and Accessibility of:

  • Fruits

  • Vegetables

  • Low-fat/Fat-free Milk

Messages for 8 to 10 Year Old Children

  • Promoting consumption of:

  • Fruits and Vegetables

  • Low-fat/Fat-free Milk


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About Supporting Content…

  • Narratives (Mom Stories), Bulleted Tips, and Recipes

  • Topics:

    • Role Modeling

    • Cooking and Eating Together

    • Making Fruits and Vegetables Available and Accessible at Home

  • Use in print materials, for classroom discussions, in anticipatory guidance and more.

  • Mom-approved and consistent with DGAs!


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Maximizing the Message: Helping Moms and Kids Make Healthier Food Choices

  • Provides background information

  • Describes the developmental approach

  • Summarizes lessons learned from the focus groups

  • provides implementation and evaluation guidance

For more information visit:

http://www.fns.usda.gov/fns/corenutritionmessages/default.htm


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