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SMO Basics overview

This ppt contains the basic knowledge about the SMO. Plateforms of the SMO.

NishiGupta
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SMO Basics overview

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  1. Social Media Optimization Proposal Presentation On Social Media Optimization

  2. Wrapping your head around SOCIAL MEDIA

  3. Internet users • Out of 6,845,609,960 people 1,966,514,816 people are using the internet in the world. • In India 81% are using the internet 3

  4. Individuals use of the Internet

  5. 96% Internet Is Dominated By Social Media Networking

  6. More than 500 million active users 50% of our active users log on to Facebook in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook 6

  7. Twitter currently has more than 145 million registered users. • 16% of all new users to Twitter start on mobile now. • Twitter serves 80MB of updates per second. 7

  8. One of the oldest and most established social networking sites • Conservative and Business-oriented • Good search engine visibility • 8.5 million total users Worldwide but now there are over twelve million small-business people on LinkedIn, which is roughly 20 percent of its total user base. • An easy entry-point for business connections in your network • Recent changes have made it more useful & more powerful

  9. More than 150 million active users • Having more than 34 Languages • People are watching 2 billion videos a day 9

  10. Why Social Media Matters • Facebook • Facebook is a social utility that connects people with friends and others who work, study and live around them • Twitter • Fastest growing social networking website • YouTube • Now the second leading search engine • Bigger than Yahoo • Accounts for 25% of all Google searches • LinkedIn • 12 million users, strongly business-oriented, $1 Billion+ valuation 10

  11. BENEFITS • Increase in Sales • Encourage word of mouth • Understand and Engage your customers • Increase in ROI • Customers Feed back • Cost Effective • More online conversation about your brand • Targeting right Audience • Two way conversation • 24X7 Advertising and Branding

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