MT 450 Experience Tradition- tutorialrank.com

1. MT 450 All Assignments (Unit 1 – Unit 10) For more course tutorials visit www.tutorialrank.com MT 450 Unit 1 Assignment Marketing Strategy (Packaged Ice) MT 450 Unit 2 Assignment Scenario Marketing (Edible Arrangements) MT 450 Unit 2 Assignment Scenario Marketing (Liberty Tax Service) MT 450 Unit 3 Assignment The Market Research Plan MT 450 Unit 4 Assignment Market Simulation (Minnesota Micromotors, Inc) MT 450 Unit 5 Assignment Market Simulation II (Minnesota Micromotors, Inc) MT 450 Unit 6 Assignment The New Product Development Process MT 450 Unit 7 Assignment 2 Evaluating the Marketing Mix (Home Essentials Inc) MT 450 Unit 7 Assignment 1 Holographic Medical Assistant (HMA) MT 450 Unit 8 Assignment Creating a Strong Customer Relationship Management Plan (Edible Arrangements) MT 450 Unit 8 Assignment Creating a Strong Customer Relationship Management Plan (Liberty Tax Service)

2. MT 450 Unit 9 Assignment Social Strategy for Competitive Advantage MT 450 Unit 10 Assignment Marketing Manager (Edible Arrangements) ============================================== MT 450 Unit 1 Assignment Marketing Strategy (Packaged Ice) For more course tutorials visit www.tutorialrank.com Assignment: Marketing Strategy Your company just acquired another company that manufactures and sells packaged ice. Traditionally the company has sold in bulk to industrial users. You want to sell to consumers. • Develop a marketing strategy for your packaged ice that includes a market penetration strategy, market development strategy, and the value proposition. Provide a 2–3 page (APA formatted and citation styled) marketing strategy plan paper with at least three supporting scholarly references (no use of Wikipedia) that address this Assignment. You should include at least one illustration which can be included in the body of your paper or in an appendix. Assignment Checklist: • Write your original response in Standard American English, paying special attention to grammar, style, and mechanics. • Respond to the Assignment criteria in a thorough manner, by addressing the specific objectives listed in the grading rubric. • Ensure that your viewpoint and purpose are clearly stated. • Demonstrate logical and appropriate transitions from one idea to another. • Your paper should be highly

3. organized, logical, and focused. NOTE: Your paper should be in APA format and citation style. You must include a title and reference page in addition to the 2–3 pages of your marketing strategy paper. Submit to the Unit 1: Assignment Dropbox. ============================================== MT 450 Unit 2 Assignment Scenario Marketing (Edible Arrangements) For more course tutorials visit www.tutorialrank.com Scenario Marketing Congratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager. So what does a Marketing Manager do?As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers' needs and wants are met while increasing the profits of a company. A marketing manager's responsibilities can vary a great deal, but will always have this as a central purpose.

4. Clickhereto learn about being a Marketing Manager. Select one of the company’s below for which you would like to be Marketing Manager. Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order. Cartridge World® - Cartridge Company - carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines. Liberty Tax Service® - Taxes – provides tax service to both consumers and businesses. Assumptions The plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups. In this scenario, you will be responsible for the following: Develop a marketing research plan for a product. In addition you will be conducting the following tasks: Illustrate the research process Use secondary data sources Develop a primary data plan Predict market potential and forecasting See Rubric below for Assignment details.

5. Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise, you have decided to fly to New York and develop a market research plan to understand the problem. Write a brief paragraph that answers the following questions.(This should not be in Question/AnswerFormat). 1. Suppose that the franchisor was considering bringing a new kind of product or service to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well? Next, using the market research process in the diagram below, develop a market research plan that will provide a better understanding and solution to the problem. Address each step in detail. Please make sure you include primary and secondary sources in your market research plan. See the diagram below. [MT450: Marketing Management] Lastly, other than forecasting sales, what other uses are there for forecasting methods? You will provide a 3-5 page (APA formatted) a market research plan paper with at least three supporting references. You should include at

6. least one illustration which can be included in the body of your paper or appendix. NOTE: Your paper should be in APA format and cite all references used. Submit to the Unit 2: Assignment Dropbox. ============================================== MT 450 Unit 2 Assignment Scenario Marketing (Liberty Tax Service) For more course tutorials visit www.tutorialrank.com Scenario Marketing Congratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager. So what does a Marketing Manager do?As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers' needs and wants are met while increasing the profits of a company. A marketing manager's responsibilities can vary a great deal, but will always have this as a central purpose.

7. Clickhereto learn about being a Marketing Manager. Select one of the company’s below for which you would like to be Marketing Manager. Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order. Cartridge World® - Cartridge Company - carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines. Liberty Tax Service® - Taxes – provides tax service to both consumers and businesses. Assumptions The plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups. In this scenario, you will be responsible for the following: Develop a marketing research plan for a product. In addition you will be conducting the following tasks: Illustrate the research process Use secondary data sources Develop a primary data plan Predict market potential and forecasting See Rubric below for Assignment details.

8. Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise, you have decided to fly to New York and develop a market research plan to understand the problem. Write a brief paragraph that answers the following questions.(This should not be in Question/AnswerFormat). 1. Suppose that the franchisor was considering bringing a new kind of product or service to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well? Next, using the market research process in the diagram below, develop a market research plan that will provide a better understanding and solution to the problem. Address each step in detail. Please make sure you include primary and secondary sources in your market research plan. See the diagram below. [MT450: Marketing Management] Lastly, other than forecasting sales, what other uses are there for forecasting methods? You will provide a 3-5 page (APA formatted) a market research plan paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix. NOTE: Your paper should be in APA format and cite all references used.

9. Submit to the Unit 2: Assignment Dropbox. ============================================== MT 450 Unit 3 Assignment The Market Research Plan For more course tutorials visit www.tutorialrank.com Assignment: The Market Research Plan Scenario: Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise, you have decided to fly to New York and develop a market research plan to understand the problem. Write a brief paragraph that answers the following questions. (This should not be in Question/Answer Format).

10. Suppose that the franchisor was considering bringing a new kind of product or service to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well? Then create a market research plan: Next, using the market research process in the diagram below, develop a market research plan that will provide a better understanding and solution to the problem. Address each step in detail. Please make sure you include primary and secondary sources in your market research plan. See the diagram below. Reference You will provide a 3–5 page (using APA format and citation style) market research plan paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix. Submit to the Unit 3 Assignment Dropbox. ============================================== MT 450 Unit 4 Assignment Market Simulation (Minnesota Micromotors, Inc)

11. For more course tutorials visit www.tutorialrank.com This week you are playing the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders. In this Assignment, you will engage in the development of the following professional competencies: Analyze Quantitative Data Active Listening Marketing Simulation After you play the simulation in three steps (view simulation instructions) complete the Assignment detailed in the Rubric below. See Rubric below for Assignment details. ============================================== MT 450 Unit 5 Assignment Market Simulation II (Minnesota Micromotors, Inc)

12. For more course tutorials visit www.tutorialrank.com This week you will continue to play the role of the Marketing Manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices. Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders. Marketing Simulation After you play the simulation in three steps (view simulation instructions) complete the following Assignment: See Rubric below for Assignment details. ============================================== MT 450 Unit 6 Assignment The New Product Development Process For more course tutorials visit www.tutorialrank.com

13. Assignment: The New Product Development Process In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare the following paper: Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product. Checklist: 1. Describe your new product. You have many choices. It could be a classically innovative product, newcategory entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions. 2. Discuss the new product development process. 3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure. 4. Discuss the pricing strategy for your new product 4. You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix. ============================================== MT 450 Unit 7 Assignment 1 Holographic Medical Assistant (HMA)

14. For more course tutorials visit www.tutorialrank.com Table of Contents Advertising and Promotion Goals Magazine Recommendation Cost Track and Measure Response Rates References ============================================== MT 450 Unit 7 Assignment 2 Evaluating the Marketing Mix (Home Essentials Inc) For more course tutorials visit www.tutorialrank.com Unit 7 Assignment #2 Assignment: Evaluating the Marketing Mix

15. Scenario: Problem-Solving as a Marketing Manager Congratulations. You have just been named marketing manager of a major new startup company, Home Essentials Inc. Your job will be to perform the daily tasks of a marketing manager. The first day on the job you receive this problem. They know they have a problem but they are not sure what it is. They know it must be fixed very soon or they will be out of business. Everyone is looking to you to fix it. This startup company management has noticed that there has not been the demand they anticipated for their practical but necessary product for new parents. They got rave reviews in the baby and home magazines as the “must have” product of the year. But yet no one seems to know their product or what it does. The product is a baby gate/play area that is free form when unlocked, but once configured in the shape parents want, it can be locked into that shape and will not move or collapse anywhere you put it. The current price for the product is $100. Consumer Baby Products Safety Commission gave it 5 stars for safety. The startup has hardly any money and all managers are working for a potential slice of the company if successful. They have a website that is good but hardly exciting and no advertising to speak of except word of mouth. Follow these Critical Thinking steps:

16. 1. Determine the problem 2. Analyze the problem 3. Design possible solutions, including media to be used 4. Evaluate the solutions and recommend the most viable one while addressing the 4 P’s. Write a 3–4 page memo to the CEO of Home Essentials, Inc. detailing the following: What you think the problem has been and what you think contributes to the problem. Recommend a solution addressing the 4 P’s in your response. Your solution can have multiple steps or considerations. Submit your paper in APA format and citation style to the Unit 7 Assignment 2 Dropbox. ============================================== MT 450 Unit 8 Assignment Creating a Strong Customer Relationship Management Plan (Edible Arrangements)

17. For more course tutorials visit www.tutorialrank.com Creating a Strong Customer Relationship Management Plan In this unit Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues, and responding to stakeholders concerning business issues. Scenario Marketing In Unit 6, you selected a company that you would like to be Marketing Manager. Select the same company. You recently reviewed last quarter’s national ad campaign. All ads are tracked with your franchisees so you can tell what is working and what is not working. You noticed the numbers for most of the advertising had a low response. You also observed that the ads include some great features of your product (service) offered by your company but are not backed by benefits. In this Assignment, you will engage in the development of the following professional competencies: Written Sell ideas and persuade See Rubric below for Assignment details.

18. In this unit Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues, and responding to stakeholders concerning business issues. Scenario Marketing In Unit 6, you selected a company that you would like to be Marketing Manager. Select the same company. You recently reviewed last quarter’s national ad campaign. All ads are tracked with your franchisees so you can tell what is working and what is not working. You noticed the numbers for most of the advertising had a low response. You also observed that the ads include some great features of your product (service) offered by your company but are not backed by benefits. In this Assignment, you will engage in the development of the following professional competencies: Written Sell ideas and persuade See Rubric below for Assignment details. Create a quarter page magazine ad that targets the consumer and business market. The ad should also include a coupon or some type of sales promotion to immediately generate revenue. You should include the following:

19. ? Two different ads, one targeting the consumer segment and the other targeting the business segment. ? Explain your advertising and promotion rationale in a PowerPoint to the CEO. o What are your advertising and promotion goals? o What magazine are you recommending to reach both segments? o What is the cost? o How will you track and measure response rates? You can either record a narration before you run a presentation or record a narration during a presentation and include audience comments in the recording. If you do not want narration throughout the presentation, you can record comments only on selected slides or turn off the narration so that it plays only when you want it to play. You can also use Brainshark.com to record your presentation. Elaborate on the bulleted points on each slide rather than just reading the slides. In other words, your PowerPoint provides an outline of what you will discuss in the audio portion of your presentation. Submit your response in a PowerPoint presentation consisting of 7 to 10 slides, using 24-pt. font, to the Dropbox. ==============================================

20. MT 450 Unit 8 Assignment Creating a Strong Customer Relationship Management Plan (Liberty Tax Service) For more course tutorials visit www.tutorialrank.com Creating a Strong Customer Relationship Management Plan In this unit Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues, and responding to stakeholders concerning business issues. Scenario Marketing In Unit 6, you selected a company that you would like to be Marketing Manager. Select the same company. You recently reviewed last quarter’s national ad campaign. All ads are tracked with your franchisees so you can tell what is working and what is not working. You noticed the numbers for most of the advertising had a low response. You also observed that the ads include some great features of your product (service) offered by your company but are not backed by benefits. In this Assignment, you will engage in the development of the following professional competencies: Written Sell ideas and persuade

21. See Rubric below for Assignment details. In this unit Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues, and responding to stakeholders concerning business issues. Scenario Marketing In Unit 6, you selected a company that you would like to be Marketing Manager. Select the same company. You recently reviewed last quarter’s national ad campaign. All ads are tracked with your franchisees so you can tell what is working and what is not working. You noticed the numbers for most of the advertising had a low response. You also observed that the ads include some great features of your product (service) offered by your company but are not backed by benefits. In this Assignment, you will engage in the development of the following professional competencies: Written Sell ideas and persuade See Rubric below for Assignment details. Create a quarter page magazine ad that targets the consumer and business market. The ad should also include a coupon or some type of sales promotion to immediately generate revenue. You should include the following: ? Two different ads, one targeting the consumer segment and the other targeting the business segment.

22. ? Explain your advertising and promotion rationale in a PowerPoint to the CEO. o What are your advertising and promotion goals? o What magazine are you recommending to reach both segments? o What is the cost? o How will you track and measure response rates? You can either record a narration before you run a presentation or record a narration during a presentation and include audience comments in the recording. If you do not want narration throughout the presentation, you can record comments only on selected slides or turn off the narration so that it plays only when you want it to play. You can also use Brainshark.com to record your presentation. Elaborate on the bulleted points on each slide rather than just reading the slides. In other words, your PowerPoint provides an outline of what you will discuss in the audio portion of your presentation. Submit your response in a PowerPoint presentation consisting of 7 to 10 slides, using 24-pt. font, to the Dropbox. ============================================== MT 450 Unit 9 Assignment Social Strategy for Competitive Advantage

23. For more course tutorials visit www.tutorialrank.com Unit 9 Assignment Assignment: Social Strategy for Competitive Advantage Winer (2011) suggests an important feature of services is that because they are often distributed by people, their quality may be inconsistent at different points in time. Many services companies are seeking new methods to distinguish themselves from the competition. The Internet and information technology have provided robust, tangible opportunities for such differentiation. Using the Nord, Paliszkiewicz and Koohang article in the readings and one additional source from the KU Library, write a persuasive essay on how organizations in the tax services industry can rethink their social strategy to gain competitive advantage. Your essay should make use of explanation to demonstrate that one proposal is more reasonable than another idea. A persuasive essay tries to convince a reader to accept a definite point of view. Your paper should range between 2–3

24. pages of content and include in-text citations for references. Submit your APA formatted and citation styled paper to the Unit 9 Assignment Dropbox. ============================================== MT 450 Unit 10 Assignment Marketing Manager (Edible Arrangements) For more course tutorials visit www.tutorialrank.com Select a company from the three provided for which you would like to be Marketing Manager. Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order. You are preparing to make a presentation to the CEO of the organization next week on a product development strategy. Your goal is to complete the following tasks in a 3–5 page paper: 1. Describe your new service. Your new service concept must have all the main characteristics of a service which include intangibility, nonstandardization, and inseparability. Include the experience attributes of your product. What role has technology played in your service.

25. 2. How will you measure your quality of service? 3. What barriers might you run into in globalizing your service? Provide specific examples. 4. In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote this service? 5. You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix. NOTE: Your paper should be in APA format and cite all references used. Submit to the Unit 10 Assignment Dropbox. ==============================================