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20 Perfect Ways to Market your Android App (No.8 is Creative)

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20 Perfect Ways to Market your Android App (No.8 is Creative) - PowerPoint PPT Presentation

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Get more users by getting better at marketing your Android app on the Google Play Store. One thing you must understand is that no amount of marketing, advertising and promotion is going to make a bad app popular.

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Perfect Ways to Market your Android App

(No.8 is Creative)


Understand your Audience

  • Know your target audience and what type of information they’re seeking while they’re on-the-go
  • If your app is useless, it won’t get used or recommended

Promote your app on your mobile website

  • Build a teaser website
  • Make your website visitors to use your mobile app

Feature your mobile app on your website

  • You need to promote it prominently where appropriate
  • special offer to get customers to download your app

Start a blog

  • Add your blog in your teaser website
  • Write interesting stories

Social media

  • Use your Twitter, Face book, Google+
  • Try with LinkedIn ads and Face book ads

Video Podcasting

  • Create a product video
  • Make it creative, funny, thought-provoking or personal


  • Prepare a trendy press release. Publish in most of the powerful press release websites. Know where your business users are in the web
  • Press release
  • Podcasting
  • Phone Call
  • Pinterest
  • Publishing websites
  • PDF submission
  • PPT sharing portals

App review websites

  • Get your website reviewed
  • Press is the best way to kick start your startup

Blogger who care your business

  • Contact bloggers who care about your business
  • For example, pet supplies app can be pitched to bloggers who write about pets and animals

Collecting emails

  • Collect potential customer emails
  • Good email lists is a kind of powerful marketing tool

Pinterest Marketing

  • Use blog images, infographics and visual content from your app
  • Create content on your Pinterest board

Facebook Group

  • Find group of people with common interests
  • Share, post and engage - Create a discussion

App Store Optimization

  • Optimize titles, description and keywords
  • Clearly reflect your brand and business, Be simple, Be easy to spell, Be memorable, Tell the user what your App does

Maintaining loyal users

  • Give quality of service to the users you already have
  • App installers are like Gold. Treat them every users free/premium users as loyal users

Solving Negative Reviews

  • Make your customer very happy
  • Do not make anyone in the world to place a negative review on your app


  • Mention your app in your corporate presentation
  • Make your app public in all the ways you do

Relevant Forums

  • Discuss about your app in the forums relevant to your business
  • Create a quality discussion

Get your app reviewed

  • There are tons of review category in the forums
  • Make your app gets reviewed by the forum members

Email Signature

  • Add your app link in you email signature
  • App link in the confirmation emails


  • Send regular newsletter with good information
  • let web readers know about your mobile app and make it easy for them to get it

Read more…