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What Is Google Analytics 4

Did you know that Google will be bidding adieu to Universal Analytics in July 2023 and Universal Analytics 360 in October 2023? It means that now is the time to switch to GA4, but what is Google Analytics 4?<br><br>Google originally launched Google Analytics in November 2005 and went on to release Universal Analytics in 2012. UA introduced custom tracking and custom dimensions, along with cross-platform tracking. <br><br>In 2018, Google released Google Marketing Platform, consisting of Google Analytics 360 and DoubleClick Digital Marketing. They introduced Google Analytics 4 in October 2020.<br><br>This blog po

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What Is Google Analytics 4

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  1. What Is Google Analytics 4? New Features, Benefits, and How to Set It Up Did you know that Google will be bidding adieu to Universal Analytics in July 2023 and Universal Analytics 360 in October 2023? It means that now is the time to switch to GA4, but what is Google Analytics 4? Google originally launched Google Analytics in November 2005 and went on to release Universal Analytics in 2012. UA introduced custom tracking and custom dimensions, along with cross-platform tracking. In 2018, Google released Google Marketing Platform, consisting of Google Analytics 360 and DoubleClick Digital Marketing. They introduced Google Analytics 4 in October 2020. This blog post walks you through the new features of GA4, its advantages, how to set it up, and how to use the new platform. What Is Google Analytics 4? Google Analytics 4 is the latest and the most advanced version of Google Analytics. It allows marketers to not only track traffic but also analyze crucial customer usage metrics. What’s New in Google Analytics 4? New Data Controls User-Centric Measurements Deeper Integration with YouTube and Google Ads What Are the Benefits of Google Analytics 4? More Powerful Insights Automated Event Tracking More Simplified Data Reports Integrated Cross-Domain Tracking How to Set Up Google Analytics 4 & Along With an Existing Universal Analytics Property Click “Admin” on the lower left side of the Google Analytics screen. Select the desired account in the Account column. Select your existing Universal Analytics property in the Property column. Next, select “GA4 Setup Assistant” in the Property column. Click the “Get Started” button on the “I want to create a new Google Analytics 4 property” pop-up box.

  2. Check the “Enable data collection using your existing tags” box if your website uses the gtag.js tag. If your website uses the analytics.js tag or you use Google Tag Manager, do not check the box. In either of these cases, you need to add the tag yourself.

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