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Definition of Mobile Learning

Mobile learning is the usage of mobile devices ( Cell Phones, PDAs, Laptops) in the systematic delivery of curriculum and instruction

  • Graphics



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Worldwide Smartphone Share:Q2-2008 – Q2-2009


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Summary of Smartphone Stats

  • Smartphone worldwide sales up 27% while worldwide mobile phones sales declined by 6% in Q2 2009

  • Smartphone sales total 139.3 million units: up about 14% from 2007

  • Smartphone sales projections to reach 406.7 million: 29% of global handset market by 2014

  • Source: Mobile Web and AdMob Mobile Metrics (11/09)


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Introductions:Chalk Media Group

  • Chalk Media Group, Subsidiary of Research in Motion, established 1997

  • Mobile Communications Software Company: Smartphone Platform

  • Specialization: Enterprise Technology Platforms & Video Production

  • Proven Ten-Year track record with assisting organizations in effective communications with its employees, business partners, & customers


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Need for Innovation

  • Chalk Media recognizes (2006) industry need for mobile communications that offered:

  • Security

  • Trackability

  • Rich Multimedia Pushcart

  • Effective Inner-Connectivity within Organization

  • Real-Time Adaptability


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Research: Mobile Deployment Content

  • Central focus of Chalk Solution is to drive business efficiencies and improve productivity through interactive and effective mobile communications through high-impact messaging

  • Chalk mobile “off the shelf” library separately service Blackberry Smart Phones

  • Lead project developers:

  • Steven Wachli

  • Jody Glidden

  • Michael LaBlanc


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Development of Mobile Chalkboard

  • Target Audience:

    Large/Medium Enterprises which deploying Blackberry devices to its workforce

  • Target Market:

    Fortune /Global 500 Companies

    In diverse industries :

    Telecommunications

    Professional Services

    Media

    Government

    Financial Services


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Commercialization of Mobile Chalkboard

Business Model/Strategy

(Recurring Business Model: Active Sales Cycle)

  • Increase software license by less than 1% of Blackberry users for profitability

  • Anticipate greater demand for license subscriptions

  • Progressive strategy of obtaining reseller contracts within Fortune/Global 500 Market

  • Marketing Strategy allows minimal downturn through diffusion into diverse markets


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Demonstration of Mobile Chalkboard

  • http://www.chalk.com/video_overview.aspx

    Mobile Chalkboard

    Experience


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Mobile Chalkboard: Current Applications for mLearning

  • Course slides with audio voiceover

  • • Videos (or audio podcasts) of professors or subject matter experts

  • • Productivity-enhancing information (ex. study tips, reminders, best practices)

  • • Mobile quizzes

  • feedback surveys

  • • Faculty updates


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Mobile Chalkboard: Benefits of mLearning Solutions for Education

  • Facilitation of curriculum and instruction: anytime.

  • Lends itself to the Constructivist Approach to Learning

  • Improves Retention of Knowledge/Student Engagement

  • Instant communication outside of class

  • Feedback through wireless channels


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Mobile Chalkboard in Use: Learning Management Systems

  • Mobile Learning with Blackberry Smartphone: University of Waterloo, Ontario Canada

    (http://www.blackberry.com/select/offers/education/UofWaterloo_BCS_FINAL.pdf)


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Mobile Chalkboard: Is this “right” for your Learning Community?

Point s to Consider:

  • Institution objectives & budget?

  • Target Audience?

  • Creating or using existing content?

  • Presence of existing library to draw content?

  • Integration & tracking needs?

  • Who will be responsible for End User Support?

  • Success criteria?

  • Market Strategies for mlearning platform?



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