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Digital Marketing syllabus PowerPoint PPT Presentation


HR Remedy : Advance Training In Digital Marketing 120 hours Intensive Workshop on Digital Marketing which will empower you to understand basics of Digital Media & Marketing.This Training will be a perfect start for your Digital Marketing journey which will also enhance your knowledge of Digital Media & Marketing.Register now to book your seat, Limited seats available -Call 91 7774018435.

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Digital Marketing syllabus

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Digital marketing syllabus

Sonam – 9921004643 / 7774018435

HR REMEDY INDIA

“ “CERTIFICATION IN DIGITAL MARKETING

CERTIFICATION IN DIGITAL MARKETING” ”

www.hrremedyindia.com


Digital marketing syllabus

Sonam – 9921004643 / 7774018435

1. 1. INTRODUCTION TO DIGITAL MARKETING

INTRODUCTION TO DIGITAL MARKETING

What is Digital Marketing?

Evolution of Digital Media

Internet Eco System

Digital Marketing Ecosystem

Digital Marketing Process

Scope of Digital Marketing

Digital marketing Vs Traditional Marketing

2. 2. BUSINESS ANALYSIS FOR ONLINE MARKETING

BUSINESS ANALYSIS FOR ONLINE MARKETING

Business

Products / Services

Target Customer Profiling

USP

Competition

Marketing Objectives & Budgets

3. 3. DIGITAL

DIGITAL MARKETING

MARKETING RESEARCH

RESEARCH

Broad Keywords Listings

Keywords based on Google

Google Algorithm

Directory, Portals

Social Media through Competitors Website

4. PREPARING

4. PREPARING ONLINE

ONLINE MARKETING

MARKETING BUSINESS

Defining Digital Marketing Goals

Re arranging your marketing mix

Digital Marketing Objectives & Budgets

5. WEBSITE MANAGEMENT (UI)

5. WEBSITE MANAGEMENT (UI) -- -- Overview

Domain Management

Web Hosting Management

Website Index

Concept / Positioning

Navigation

Layouts

Branding

BUSINESS PLAN

PLAN

Overview

www.hrremedyindia.com


Digital marketing syllabus

Sonam – 9921004643 / 7774018435

Color Schemes

Fonts

Call to Action

Content Writing

Creating Mobile Friendly Website

6. BLOGGING

6. BLOGGING

Blogging Objectives

Deciding Topic of Blogging

Selecting the Right Platform

Designing Blog

Getting Most out of Blog

7. SEO (SEARCH ENGINE OPTIMIZATION)

7. SEO (SEARCH ENGINE OPTIMIZATION)

Keywords Research (Importance of Keywords)

Site Index

Content Writing

On page Optimization

Off page Optimization

Landing Page Optimization

Back-linking

Directory submissions, forum submission

Business Listing,

Portal Submission

Google Analytics

Google Webmaster

8. GOOGLE

8. GOOGLE AD

AD- -WORDS

WORDS & & DISPLAY ADS (PPC)

DISPLAY ADS (PPC)

Google Adwords

Devising PPC Strategy (Pay Per Click)

Google Ad-word account Setup

Setting Billing Preferences

Setting up Campaign

Creating Ad Groups

Ad Writing

Bidding

Optimizing Quality Score

Reporting

Measuring ROI

www.hrremedyindia.com


Digital marketing syllabus

Sonam – 9921004643 / 7774018435

9. SOCIAL ME

9. SOCIAL MEDIA MARKETING

Building & Managing Fanbase on Facebook

Leveraging Linkedin’s Professional Network

Twitter

YouTube

Slide share, Flicker

Other Social Media Platforms

Real World to Online Socializing

10. EMAIL MARKETING & MOBILE MARKETING

10. EMAIL MARKETING & MOBILE MARKETING

Email Marketing Tool

Creating Ac for Email Marketing

Email Lists

Designing Emailers

Rolling Out Emailers

Finding Subscribers to Emailers

Bulk SMS Campaign

What’s App Marketing

11. ONLINE REPUTATION MANAGEMENT

11. ONLINE REPUTATION MANAGEMENT

Getting Started with Online Reputation Management

Creating online reputation

Listening to Online Audience

Establishing Reputation

Responding to Crisis

POST TRAINING SERVICE & SUPPORT

DIA MARKETING

CV Preparation –After Individual Discussion & Analysis

Finding a right job & support - post training till 3 months

Interview skill development

Overall grooming – self introduction, body language etc

Provide Certificate

www.hrremedyindia.com


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