Advocacy Strategy Planning. N. Assifi UNFPA/CST, Bangkok. What is a Plan?. Planning is decision making about future activities. Mission or purpose statement. A strategic vision for future. Operating philosophy. Key elements of a plan: Goal
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Planning is decision making about future activities.
Mission or purpose statement
A strategic vision for future
Level 1: broadest level of planning which sets strategic direction for 3 – 5 years
Level 2: regional or provincial planning (within central office)
Level 3: operational focused planning. Also called business or operational plan
Service facility Unit
Level 4: (individual) refers to personal performance
Five recurring steps:
Scanning to identify trends
Planning to develop an agreed strategic direction
Implementing by allocating resources, developing structures and procedures
Monitoringregularly in achieving stated goals
Reviewing at the end of each set period
An advocacy strategy is a combination of approaches, techniques and messagesby which the planner seeks to achieve the advocacy goals and objectives.
1. Collecting Data
- Issue analysis
3. Identify key issues
S = Specific
M = Measurable
A = Attainable
R = Result-oriented
T = Time bound
Message for decision makers
Message for partners and allies
Messagefor resistant groups
Advocacy messages and materials
Fact sheets, hand outs, leaflets, booklets
Pictures & audio-visual materials
Still pictures, slide sets, video documentaries
Answers what activities were implemented & results achieved
Self-assessment by project management
Alerts managers to problems
In-depth analysis of actual vs. planned achievementsAnswers how and why results were achieved; future impact
Internal and/or external exercise
Gives managers strategy and policy optionsMonitoring versus Evaluation
Types of monitoring programme?
Why do we evaluate? programme?
to meet needs
Results vs costs
after withdrawal of
ways of addressing
Validity of Design
Logical and coherent
Performance Measuring programme?
Selecting Indicators: for measuring implementation progress and achievement of results.
The importance of indicator likely to change over the project’s life cycle. At first, emphasis is given to input and activity indicators, while shifting later to outputand result indicators.
Phases of Performance Measuring programme?
Monitoring and Evaluation table programme?