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Two childhood friends took …

Two childhood friends took …. Mark Miller Founder of Arabian Nights. Tim Farley Noted author and son of Walter Farley. Black Stallion Literacy Foundation. The Books of Walter Farley and added . . . Black Stallion Literacy Foundation. The Magic of the Black Stallion. . .

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Two childhood friends took …

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  1. Two childhood friends took … Mark Miller Founder of Arabian Nights Tim Farley Noted author and son of Walter Farley Black Stallion Literacy Foundation

  2. The Books of Walter Farley and added . . . Black Stallion Literacy Foundation

  3. The Magic of the Black Stallion. . . Black Stallion Literacy Foundation

  4. To Create The Black Stallion Literacy Foundation Black Stallion Literacy Foundation

  5. With a Mission to . . . Motivate children to discover the joys of reading and the wonders of learning through the magic of horses and the Black Stallion books of Water Farley

  6. 68,000 Children Served Last Year Black Stallion Literacy Foundation 7

  7. 450,000 Children Served Nationally Since Inception Black Stallion Literacy Foundation 8

  8. Currently Serving Florida Arkansas Texas Arizona Nevada Colorado Black Stallion Literacy Foundation 9

  9. Recent Expansion Across the U.S. Kentucky Alabama Mississippi Louisiana Georgia Oklahoma Black Stallion Literacy Foundation 10

  10. Lexington, Kentucky: Horse Capital of the World The Kentucky Horse Park International Museum of the Horse celebrates: “A Gift from the Desert: The Art, History and Culture of the Arabian Horse” This will be the first major exhibition to explore the impact of the horseon Near Eastern civilization, with particular emphasis on the first breed, the Arabian, from (May 2010-October, 2010.) Black Stallion Literacy Foundation 11

  11. Lexington, Kentucky: Horse Capital of the World The Kentucky Horse Park International Museum of the Horse celebrates: Arabian Horse Galleries In the winter of 2010, the story of the Arabian horse will come to life as never before in the Arabian Horse Galleries, a new 2 level 8,000 square feet permanent addition to the Kentucky International Museum of the Horse. Historical art and artifacts combined with theme-park style interactive exhibits will leave the visitors breathless as they enjoy a full sensory experience of the Arabian’s journey through the ages and around the world through the exhibit. A giant open book will create an entry way into the Black Stallion Experience Special Section and dedicated to the Black Stallion Books. Black Stallion Literacy Foundation 12

  12. Lexington, Kentucky: Horse Capital of the World The Kentucky Horse Park International Museum of the Horse celebrates: The World Equestrian Games The Games are held every 4 years they are comprised of the world championships for eight equestrian sports: jumping, dressage, eventing, driving, reining, vaulting, endurance and para-dressage. The games have never taken place outside of Europe and will represent the largest equestrian sporting event ever held in the United States. Attendance of approximately 500,000 is expected through September 25- October 10, 2010. Black Stallion Literacy Foundation 13

  13. The Black Stallion Literacy Project and Kentucky County 1st Grade 4th Grade Fayette 1613 1598 Clark 904 842 Scott 700 550 Madison 800 804 Bourbon 175 175 Woodford 327 291 Jessamine 630 578 Catholic Diocese 413 404 TOTAL 5612 5352 = 10,964 households These numbers do not include any Montessori, Christian, Private Schools, however, they will be offered the BSLP. Black Stallion Literacy Foundation 14

  14. 1st Grade Children meet and pet a horse at school Children receive Little Black, A Pony Trip to the Kentucky Horse Park and the International Museum of the Horse: Arabian Horse Galleries to learn more about horses Children receive Little Black Goes to the Circus Black Stallion Literacy Foundation 15

  15. 1st Grade (continued) Comprehensive curriculum Teacher training provided Parental involvement promoted Black Stallion Literacy Foundation 16

  16. 4th Grade Children receive Walter Farley Classic: The Black Stallion Teacher training provided Comprehensive curriculum Black Stallion Literacy Foundation 17

  17. 4th Grade (continued) Parental involvement promoted The Black Stallion movie and 6 foot pop-up display provided Live equine show featuring The Black Stallion at the Kentucky Horse Park’s new indoor arena on May 11th. Black Stallion Literacy Foundation 18

  18. How You Can Help • Sponsorship packages -Black Stallion Literacy Program Presenting Sponsor (Exclusive) $20,000 -Little Black Pony Sponsors (6 available) $10,000 -Project Sponsors (Several available) $5,000 Black Stallion Literacy Foundation 19

  19. How You Can Help • Presenting Sponsor $20,000 • Help motivate children toward successful lives by helping them discover the joys of reading and wonders of learning through the magic of live horses and Black Stallion books by Walter Farley---be the Presenting Sponsor, and receive the following: Black Stallion Literacy Foundation 20

  20. How You Can Help • Presenting Sponsor $20,000 -Includes: • Naming Rights to this important community campaign—“Black Stallion Literacy Project Presented by……” • A minimum of 75 exclusive promotional announcements to air on ABC 36, supporting Presenting Sponsor involvement of the project. (January-May) • Inclusion in EVERY promotional announcement/print piece/collateral materials associated with the campaign. (January-May), and prominently featured on the event poster. • Guest appearances on ABC 36 during various newscasts (3x minimum) to further promote the Black Stallion Literacy Project. Company CEO and/or representative featured. Black Stallion Literacy Foundation 21

  21. How You Can Help • Presenting Sponsor Cont’d: • Business logo and Black Stallion logo on ABC 36 “web-squeeze” after every 6p, 10p and 11pm newscast on ABC 36 for 36 days during the campaign dates. • Facebook/Twitter friends of ABC 36. Company name mentioned in facebook and twitter station updates. • Large logo on Horse trailer visiting schools. • Logo on bookmarks. • Co-host Afternoon and Evening Theatre events at the arena. • Corporate box for Black Stallion arena events (afternoon and evening performances). • Prominent signage at the arena. • Promo piece on or under seats at the arena. • Product Category Exclusivity. • Inclusion in ALL online ABC 36 and BSLP marketing, logo and hyperlink and company ad 22 Black Stallion Literacy Foundation

  22. How You Can Help • Little Black Pony Sponsor $10,000 • Literacy begins with literature, and it is critical to reach children early with vital reading skills. Help provide books and excitement to over 10,000 Households with children by participating as a Little Black Pony Sponsor, and receive the following: 23 Black Stallion Literacy Foundation

  23. How You Can Help • Little Black Pony Sponsor $10,000 -Includes: • Business inclusion in over 50 shared promotional announcements on ABC 36 (January-May). • Guest appearance during an ABC 36 newscast to further promote the Black Stallion Literacy Project. Company CEO and/or representative featured. • Logo on Horse trailer visiting schools. • Shared “web squeeze” at the end of every ABC 36 newscast at 6p, 10p and 11pm newscasts for 14 days during the campaign dates. • Logo on bookmarks. • Promotional piece in goodie bags distributed at the arena. • Corporate box for arena event. (afternoon or evening performance) • Signage at the arena. • Featured on the event poster. • Logo and hyperlink on BSLP and ABC 36 website pages 24 Black Stallion Literacy Foundation

  24. How You Can Help • Project Sponsor $5,000 • Company logo on ABC 36 BSLP page with hyperlink • Link to company cause or fan page or profile on facebook and twitter • Inclusion in arena banner signage • Opportunity to put in offer/informational piece in BSLP bags Black Stallion Literacy Foundation 25

  25. Experience the Magic! 26

  26. Kentucky Contact Mollie Jameson Kentucky Director 859 509-1915 molliejam@gmail.com www.bslp.org Black Stallion Literacy Foundation 27

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